Patent application number | Description | Published |
20080235092 | METHOD OF ADVERTISING WHILE PLAYING MULTIMEDIA CONTENT - An advertising method and system displaying a context advertisement when the context advertising associated with a contents page which does not match with an advertising keyword or has no text, is provided. The advertising method which displays context advertising information includes: maintaining a context advertising database including the context advertising information; maintaining a user input keyword database including an input query set of keywords inputted by a user; and retrieving and displaying context advertising information associated with the input query set from the context advertising database, when the user visits a contents page which does not match with an advertising keyword or has no text. | 09-25-2008 |
20080243592 | INTEGRATED ADVERTISING MANAGEMENT METHOD AND SYSTEM WITH RESPECT TO PLURALITY OF ADVERTISING DOMAINS - An integrated advertising management method and system with respect to an advertising campaign including a plurality of advertising domains is provided. The integrated advertising management method includes the steps of: generating an advertiser identification associated with an advertiser; in response to a request from the advertiser, setting up an advertisement management component associated with the advertiser identification; and allowing the advertiser to manage the plurality of advertisements included in the advertising campaign by using the advertisement management component such that the advertiser can set up and update at least one of a plurality of conditions for the plurality of advertisements included in the advertising campaign. | 10-02-2008 |
20080243617 | KEYWORD ADVERTISEMENT USING RANKING OF ADVERTISERS - A method of providing a keyword advertisement and a system for executing the method are provided. The method of providing the keyword advertisement includes: generating and maintaining an advertiser history ranking by using an advertiser keyword purchase history; and ordering the keyword advertisement display with respect to a user keyword by using the advertiser history ranking. In this instance, the advertiser keyword purchase history includes mapping information between an advertiser and a keyword purchased by the advertiser for each advertisement group or for each advertisement campaign. | 10-02-2008 |
20080243797 | METHOD AND SYSTEM OF SELECTING LANDING PAGE FOR KEYWORD ADVERTISEMENT - A method and system for displaying a keyword advertisement through retrieval of an optimal landing page associated with a detailed keyword, and displaying the retrieved landing page for a user, instead of displaying a non-specific landing page associated with the advertisement keyword included in the detailed keyword. A method of displaying a keyword advertisement includes: receiving from a user a detailed keyword that includes one or more advertisement keywords purchased by an advertiser and character strings; dynamically retrieving a landing page according to the received detailed keyword; and displaying page information of the landing page for the user. | 10-02-2008 |
20080270167 | METHOD AND SYSTEM FOR RECOMMENDING ADVERTISEMENT KEYWORD ACCORDING TO KEYWORD RECOMMENDATION STANDARD - A method of recommending an advertisement keyword comprises receiving at least one keyword for an online advertisement from an advertiser; allowing the advertiser to select at least one standard for keyword suggestions associated with the advertisement; selecting at least one keyword suggestions based, at least in part, upon the at least one standard for keyword suggestions; and providing at least some of the selected at least one keyword suggestions. | 10-30-2008 |
20090287554 | COMPUTER-IMPLEMENTED METHOD AND COMPUTING SYSTEM FOR PROVIDING ADVERTISEMENT CONTENT, AND COMPUTER-IMPLEMENTED METHOD AND COMPUTING SYSTEM FOR EXPOSING ADVERTISEMENT CONTENT - A computer-implemented method and computing system for providing advertisement content and a computer-implemented method and computing system for exposing advertisement content are provided. A computer-implemented method of providing advertisement content, the method includes: receiving a bid request with respect to the advertisement content associated with digital broadcast content; determining an exposure ranking of the advertisement content using quality information of the advertisement content; and providing the digital broadcast content and the advertisement content arranged based on the exposure ranking, wherein the advertisement content is classified by an accounting method. | 11-19-2009 |
20100106594 | ADVERTISEMENT METHOD AND SYSTEM FOR DISPLAYING OPTIMUM TITLE AND DESCRIPTION BY ANALYZING CLICK STATISTICS - Provided is an advertising method and system for displaying optimal advertising content, the method including the steps of: maintaining an advertisement database that includes a plurality of advertising contents associated with a targeted site; randomly rolling and displaying the plurality of advertising contents associated with the targeted site by referring to the advertisement database, when displaying the targeted site as a search result; analyzing click statistics information associated with each of the randomly displayed advertising contents; and determining the optimal advertising content associated with the targeted site based on the analyzed click statistics information. | 04-29-2010 |
20110258222 | METHOD AND SYSTEM FOR PROVIDING QUERY USING AN IMAGE - A method and system for providing a query using an image is disclosed. A search keyword is determined using an image and position information of a terminal that are received from the terminal. Search queries associated with the determined search keyword are provided to the terminal. Lower search queries may be provided to the terminal if one of the provided search queries is selected. | 10-20-2011 |
20120016737 | INTEGRATED ADVERTISING MANAGEMENT METHOD AND SYSTEM WITH RESPECT TO PLURALITY OF ADVERTISING DOMAINS - An integrated advertising management method and system with respect to an advertising campaign including a plurality of advertising domains is provided. The integrated advertising management method includes the steps of: generating an advertiser identification associated with an advertiser; in response to a request from the advertiser, setting up an advertisement management component associated with the advertiser identification; and allowing the advertiser to manage the plurality of advertisements included in the advertising campaign by using the advertisement management component such that the advertiser can set up and update at least one of a plurality of conditions for the plurality of advertisements included in the advertising campaign. | 01-19-2012 |
20130144904 | METHOD AND SYSTEM FOR PROVIDING QUERY USING AN IMAGE - A method and system for providing a query using an image is disclosed. A search keyword is determined using an image and position information of a terminal that are received from the terminal. Search queries associated with the determined search keyword are provided to the terminal. Lower search queries may be provided to the terminal if one of the provided search queries is selected. | 06-06-2013 |