| Patent application number | Description | Published |
|---|
| 20080242272 | SYSTEM AND METHOD FOR SEARCH ENGINE MARKETERS TO IMPLEMENT BEHAVIORAL TARGETING - A system for providing profile information of a user to at least one subscriber includes a processor and a memory unit having a set of processor executable instructions. The processor executable instructions configuring the processor to: collect profile information from the user, the profile information being generated as the user interacts with a host web portal, assign an anonymous user identification to the profile information collected from the user and publish the profile information having the anonymous user identification to the at least one subscriber. The processor executable instructions can also configure the processor to receive at least one bid from the at least one subscriber to present a targeted advertisement to the user, determine the most desirable bid from the at least one subscriber and present the targeted advertisement to the user from the at least one subscriber having the most desirable bid. | 10-02-2008 |
| 20080243822 | System and method for associating a geographic location with an Internet protocol address - Systems and methods for associating a geographic location with an IP address are disclosed. Generally, an IP address associated with each of a plurality of browser cookies is determined, where each of the plurality of browser cookies indicate a geographic location such as a home address or business address of a user. A geo tag is associated with each of the plurality of browser cookies and a subset of the plurality of browser cookies including browser cookies associated with a first IP address is identified. The subset of the plurality of browser cookies is clustered into a spatial cluster including browser cookies associated with geo tags located within a defined distance of a geo tag of at least one other browser cookie of the cluster. A geographic location associated with a geographic center of the cluster is then associated with the first IP address. | 10-02-2008 |
| 20080243824 | System and method for associating a geographic location with an internet protocol address - Systems and methods for associating a geographic location with an IP address are disclosed. Generally, a plurality of localized search queries of search queries received at an Internet search engine are determined, where each of the plurality of localized search queries is associated with a location. A geo tag is associated with each of the plurality of localized search queries and a subset of the plurality of localized search queries that are associated with a first IP address is identified. The subset of the plurality of localized search queries is clustered into a spatial cluster including localized search queries associated with geo tags located within a defined distance of a geo tag associated with at least one other localized search query of the cluster. A geographic location associated with a geographic center of the cluster is then associated with the first IP address. | 10-02-2008 |
| 20080244046 | System and method for associating a geographic location with an Internet protocol address - Systems and methods for associating a geographic location with an IP address are disclosed. Generally, an IP address from which each of a plurality of users accesses a network is recorded. A geo tag is associated with each of the plurality of users and a subset of the plurality of users is identified, the subset including users associated with a first IP address. The subset of the plurality of users is clustered into a spatial cluster including users associated with geo tags located with a defined distance of a geo tag of at least one other user of the cluster. A geographic location associated with a geographic center of the cluster is then associated with the first IP address. | 10-02-2008 |
| 20080270355 | SYSTEM AND METHOD FOR IDENTIFYING ADVERTISEMENTS RESPONSIVE TO HISTORICAL USER QUERIES - The present invention is directed towards systems and methods for identifying advertisements responsive to one or more historical queries generated by a given user. The method of the present invention comprises annotating a profile for a user with information associated with one or more historical queries generated by the user. The profile associated with the user is retrieved, the profile indicating one or more historical queries previously generated by the user. One or more advertisements are identified as responsive to a selected historical query maintained in the profile of the user. The one or more advertisements previously displayed to the user in response to the selected historical query are identified. The one or more advertisements identified as not previously displayed to the user are thereafter displayed. | 10-30-2008 |
