| Patent application number | Description | Published |
|---|
| 20090012847 | SYSTEM AND METHOD FOR ASSESSING EFFECTIVENESS OF COMMUNICATION CONTENT - Systems and computer-implemented methods provide for assessing effectiveness of communication content. Methods involve receiving a playlist and schedule implemented to eliminate at least some confounds from experimental data, distributing communication content, displaying the communication content according to the playlist and schedule, and collecting data relating to effectiveness of the communication content. Methods also involve providing rules for displaying the communication content implemented to eliminate at least some carryover effects, displaying the communication content according to the rules, and collecting data relating to effectiveness of the communication content. | 01-08-2009 |
| 20090012848 | SYSTEM AND METHOD FOR GENERATING TIME-SLOT SAMPLES TO WHICH CONTENT MAY BE ASSIGNED FOR MEASURING EFFECTS OF THE ASSIGNED CONTENT - Systems and methods provide for generating time-slot samples to which content may be assigned for measuring effects of the assigned content. Systems and methods provide for receiving viewer visit duration (VVD) that target viewers spend at a location where content is to be presented and receiving time intervals (TI) for data collection for data streams of interest that target viewers can affect during their visit to the location. A time-slot sample duration (TSSD) is determined using VVD and TI. Time-slot samples are generated that have a duration defined by the TSSD and a data collection period defined for at least a portion of the TSSD. | 01-08-2009 |
| 20090012927 | SYSTEM AND METHOD FOR ASSIGNING PIECES OF CONTENT TO TIME-SLOTS SAMPLES FOR MEASURING EFFECTS OF THE ASSIGNED CONTENT - Systems and methods provide for assigning pieces of content to time-slots samples for measuring effects of the assigned content. Systems and methods provide for receiving pair-wise content relatedness data that identifies each piece of content as experimental content or control content relative to other pieces of content, and algorithmically assigning experimental or control content pieces to time-slot samples using the content relatedness data, wherein additional content pieces assigned to a particular time-slot sample exclude non-identical related experimental content pieces defined relative to an experimental content piece previously assigned to the particular time-slot sample. | 01-08-2009 |
| 20090158179 | CONTENT DEVELOPMENT AND DISTRIBUTION USING COGNITIVE SCIENCES DATABASE - Computer implemented methods and systems facilitate development and distribution of content for presentation on a display or a multiplicity of networked displays, the content including content elements. The content elements may include graphics, text, video clips, still images, audio clips or web pages. The development of the content is facilitated using a database comprising design rules based on principles of cognitive and vision sciences. The database may include design rules based on visual attention, memory, and/or text recognition, for example. | 06-18-2009 |
| 20090167639 | METHODS OF REDUCING PERCEIVED IMAGE CROSSTALK IN A MULTIVIEW DISPLAY - Methods of reducing perceived image crosstalk in a multiview display. One method includes providing an image stream to a display having a horizontal dimension that extends from a first side of the display to an opposing second side of the display. The image stream includes a temporal sequence of images where at least a first image view and then a second image view are displayed on the display in a time sequential manner. The temporal sequence of images are conditioned before being displayed in order to reduce perceived displayed image crosstalk between the first and second image views. The conditioning includes modifying a color intensity of at least selected pixels along the horizontal dimension based on a non-constant crosstalk correction function for the horizontal dimension. | 07-02-2009 |
| 20100017288 | SYSTEMS AND METHODS FOR DESIGNING EXPERIMENTS - Methods and systems for designing an experiment using a computer to determine whether the experiment is a true experiment are described. These approaches allow a user who is unsophisticated in the complexities of true experimental design to design and deploy an experiment that produces substantially confound-free results and can be used to determine and quantify any causal relationship between independent and dependent variables. The computer may select one or more independent and/or dependent variables of the experiment or may assist the user in selection of independent and/or dependent variables. Formation of control and treatment groups, randomization and/or blocking to reduce the effects of confounding variables may be performed by the computer with or without input from the user. | 01-21-2010 |
| 20100174671 | SYSTEM AND METHOD FOR CONCURRENTLY CONDUCTING CAUSE-AND-EFFECT EXPERIMENTS ON CONTENT EFFECTIVENESS AND ADJUSTING CONTENT DISTRIBUTION TO OPTIMIZE BUSINESS OBJECTIVES - The present invention is directed to systems, articles, and computer-implemented methods for assessing effectiveness of communication content and optimizing content distribution to enhance business objectives. Embodiments of the present invention are directed to computer-implemented methods for a computer-implemented method, comprising conducting an experiment using experimental content to determine effectiveness of communication content and executing, while conducting the experiment, a machine learning routine (MLR) using MLR content to enhance an effectiveness metric. | 07-08-2010 |
