Bratu

Ben Bratu, Basingstoke GB

Patent application number	Description	Published
20090298483	METHOD AND APPARATUS FOR SELECTING ADVERTISEMENTS AND DETERMINING CONSTRAINTS FOR PRESENTING THE ADVERTISEMENTS ON MOBILE COMMUNICATION DEVICES - A method and apparatus that selects advertisements and determines constraints for presenting the advertisements to a user on a mobile communication device is disclosed. The method may include receiving context history information for a user from one or more retail companies, constructing a profile for the user using the received context history information, storing the user's profile in a user profile database, receiving advertisements from the one or more retail company, storing the received advertisements in an advertisement database, selecting stored advertisements to be sent to the user based on the user's profile, determining constraints on the selected advertisements based on at least one of location and time, and sending the selected advertisements and the determined constraints to the user's mobile communication device for presentation to the user at a particular location and a particular time based on the determined constraints.	12-03-2009

Patent application number	Description	Published
20100281025	METHOD AND SYSTEM FOR RECOMMENDATION OF CONTENT ITEMS - A method of generating recommendations for content items comprises providing a domain ontology where concepts are characterized by a term vector with terms and associated weights. Associated term sets, each of which comprises a set of terms that characterize a content item, are further provided. A concept set is generated for each associated term set by determining the concepts of the domain ontology that match the terms of the associated term set. In addition, a user profile for a user is provided where the user profile comprises at least some of the concepts of the ontology coupled with preference weights. Recommendations for content items are generated based on the plurality of associated concept sets and the user profile. The invention may allow improved and/or facilitated generation of recommendations from text based characterizing data.	11-04-2010

Patent application number	Description	Published
20110179084	SELECTION OF ASSOCIATED CONTENT FOR CONTENT ITEMS - A content device may select associated content, such as adverts, for a user selected content item based on textual characterizing data for the associated content and the user selected content item. A term set characterizing the user selected content item is expanded using semantic graphs and similarity values between the expanded term set and term sets describing associated content is calculated. A specific associated content item is then selected based on the similarity values. The semantic graph based term set expansion may allow improved accuracy in selecting appropriate associated content while providing a process that is suitable for resource constrained scenarios. In particular, communication resource, memory resource, and computational resource usage may be kept low.	07-21-2011