| Patent application number | Description | Published |
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| 20080239778 | HYBRID DUAL MATCH LINE ARCHITECTURE FOR CONTENT ADDRESSABLE MEMORIES AND OTHER DATA STRUCTURES - A hybrid dual match line circuit may include a hit match line coupled to a first group of load devices and a miss match line coupled to discharge through a second group of load devices. Both the hit and miss match lines may be configured to be precharged to an asserted state. Each of the second group of load devices may be activated for discharging by a respective miss signal. The hit match line may be additionally coupled to discharge through first and second discharge path respectively activated for discharging in response to a hit signal and a read/write enable signal. The hit and miss match lines may be electrically isolated from one another, such that when one or more of the respective miss signals are asserted, current from the hit match line does not discharge through the miss match line. | 10-02-2008 |
| 20080258788 | DYNAMIC DUAL OUTPUT LATCH - A dynamic latch includes a first stage for receiving an input data value and for providing true and complement logic values representing the input data value; a second stage for receiving the true and complement logic values into first and second dynamic node, when a control signal is active; and a holding that outputs the true and complement logic values while the control signal is active. The second stage may provide a feedback signal to the first stage to block propagation of changes in the input data value after the true and complement logic values have been received. The feedback signal may be derived, for example, from logic values on the dynamic nodes. A holding circuit may be provided. | 10-23-2008 |
| 20080266995 | METHOD OF SELECTIVELY POWERING MEMORY DEVICE - An approach to selectively powering a memory device is provided to improve the writeability of static random access memory (SRAM) cells without adversely compromising their stability. For example, various methods are provided to permit the voltage or current of a power supply line connected with one side of an SRAM cell to drop during write operations. This drop weakens one side of the SRAM cell and reduces the drive-fight between transistors of the SRAM cell and external write circuitry. As a result, the minimum voltage for writing new logic states into the SRAM cell is reduced to permit overall lower operating voltages for the SRAM cell and related circuitry. By continuing to maintain a second side of the SRAM cell at the reference voltage or current, the SRAM cell can successfully switch to a newly written logic state. | 10-30-2008 |
| 20080273412 | MEMORY DEVICE WITH SPLIT POWER SWITCH - A memory device having a split power switch is provided to improve the writeability of static random access memory (SRAM) cells without adversely compromising their stability. For example, various split power switch circuits are used to permit the voltage or current of a power supply line connected with one side of an SRAM cell to drop during write operations. This drop weakens one side of the SRAM cell and reduces the drive-fight between transistors of the SRAM cell and external write circuitry. As a result, the minimum voltage for writing new logic states into the SRAM cell is reduced to permit overall lower operating voltages for the SRAM cell and related circuitry. By continuing to maintain a second side of the SRAM cell at the reference voltage or current, the SRAM cell can successfully switch to a newly written logic state. | 11-06-2008 |
| 20090016138 | MEMORY CELLS WITH POWER SWITCH CIRCUIT FOR IMPROVED LOW VOLTAGE OPERATION - Static random access memory (SRAM) cells and methods of operation are provided which may be used to provide improved writeability and stability to support low voltage operation of memory devices. For example, in one implementation, by temporarily interrupting the connection between portions of an SRAM cell and a power source such as a reference voltage or current source, the writeability of SRAM cells can be improved. Additional read port implementations are also provided to facilitate low voltage operation. In another implementation, a power switch circuit responsive to a word line and logic signals may be used to provide such interruptions. | 01-15-2009 |
| 20090108899 | DYNAMIC VOLTAGE SCALING FOR SELF-TIMED OR RACING PATHS - A timing-constrained circuit (e.g., a self-timed circuit) of optimal performance is achieved by allowing the delay of the circuit to be changed dynamically as a function of operating conditions (e.g., operating voltages or temperatures). The delay of timing signals in the timing-constrained circuit for a given operating condition may be selected to have the minimum margin for that operating condition among the available delays to maximize performance over the entire dynamic range of operating conditions. | 04-30-2009 |
| 20090262594 | MEMORY CELLS WITH POWER SWITCH CIRCUIT FOR IMPROVED LOW VOLTAGE OPERATION - Static random access memory (SRAM) cells and methods of operation are provided which may be used to provide improved writeability and stability to support low voltage operation of memory devices. For example, in one implementation, by temporarily interrupting the connection between portions of an SRAM cell and a power source such as a reference voltage or current source, the writeability of SRAM cells can be improved. Additional read port implementations are also provided to facilitate low voltage operation. In another implementation, a power switch circuit responsive to a word line and logic signals may be used to provide such interruptions. | 10-22-2009 |
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| 20090063398 | STATISTICS COLLECTION FOR DATABASE TABLES - A method and system for collecting statistics on database tables. In one embodiment, the method includes identifying a plurality of tables for statistics collection, wherein each table of the plurality of tables are remote tables; examining at least one attribute for each table identified for statistics collection; prioritizing the tables for statistics collection based on the at least one attribute; and collecting statistics on the identified tables in a priority sequence. | 03-05-2009 |
| 20090259932 | USER-SELECTABLE HIDE OPTION FOR A USER INTERFACE, WHICH IS NOT PERSISTED, AND WHICH IS NOT DEPENDENT UPON INTRA-DOCUMENT CONTROLS - A stored document of a persistent data store can include digitally encoded content. A version of the stored document can be created that is placed in a non-persistent memory. This version can be referred to as a rendered document. Content from the rendered document can be presented in a user interface. A user selection of a user defined portion of the presented content can be received. Additionally, a user issued command to hide the selected portion of the presented content can be received. The rendered document can be responsively changed to omit the user defined portion of the presented content when outputting the presented content to at least one output device. The changing of the rendered document to omit the user defined portion is unable to affect the stored document in any fashion. | 10-15-2009 |
| 20090315752 | METHOD, APPARATUS AND PROGRAM PRODUCT FOR AUTOMATICALLY TURNING ON OR OFF MULTIPLE DEVICES WITH A REMOTE CONTROL - A programmable universal remote controller is programmed with adjustable inactivity period timeout and control capabilities whereby each individual external controlled device's activity status may be monitored and the device automatically turned on or off by the remote controller when the remote controller detects that the device has been inactive for a desired period of time based on the history of the remote controller's interaction with the controlled device. | 12-24-2009 |
| 20100306833 | AUTONOMOUS INTELLIGENT USER IDENTITY MANAGER WITH CONTEXT RECOGNITION CAPABILITIES - A remotely located, uniquely identified resource can serve an application utilized by the Web browser. Access to the application can require authentication including a userid and password. A memory for a record associated with the application can be queried. The memory can include a set of userids and passwords indexed against unique application identifiers that are independent upon server identifiers or URLs. Responsive to querying the memory, a match between the application requiring authentication and a unique application identifier in the memory can be determined. A userid and password can be provided without manual input from a user from memory that is associated with the unique application identifier to the remotely located. The uniquely identified resource can use the userid/password as authentication to access the served application. | 12-02-2010 |
| 20110145339 | RECLAIMING LOST INTERNET CUSTOMERS - A system and method of reclaiming lost Internet customers may involve detecting an outage condition associated with a host of an electronic commerce (e-commerce) web site. Customer data can be extracted from packets destined for the host, wherein the packets could be associated with transactions between customers and the web site. The extracted customer data may be stored and, upon detecting a resolution of the outage condition, a customer database can be searched based on the extracted customer data in order to identify customer contact information. A customer reclamation message may then be sent to the customer, wherein the message can incentivize the customer to return to the web site and request completion of the transaction. | 06-16-2011 |
| 20120209922 | SMART ATTACHMENT TO ELECTRONIC MESSAGES - Aspects of the present invention associate an unsent electronic message with a target file that is attached to a first stored electronic message. A command to attach a file to the unsent electronic message is received. A list identifying one or more files attached to one or more stored electronic messages is displayed. The target file is one of the one or more files. An input identifying the target file is received. One of the target file and a file that identifies a location of the target file on a storage device is attached to the unsent electronic message. | 08-16-2012 |
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| 20110223571 | EMOTIONAL WEB - Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states. | 09-15-2011 |
| 20110225021 | EMOTIONAL MAPPING - Methods and systems are provided for emotional mapping, such as of online users, based at least in part on online activities of users. Techniques are provided in which information including a set of emotional states is generated or obtained, such as a hierarchical network of emotional states representing a spectrum of human emotions. Information regarding user online activities and content choices of a user is obtained. Based at least in part on this information, the user is classified into an emotional state of the set of emotional states, and advertisements or content may be targeted to the user accordingly. | 09-15-2011 |
| 20110225043 | EMOTIONAL TARGETING - Methods and systems are provided for emotional targeting of online users, including targeting of advertisements and content. Techniques are provided in which, based at least in part on online user behavior, a user is classified into one of a set of emotional states. Advertisements or content are targeted to the user based on at least in part on an emotional state of the user, or a forecasted, predicted, or likely emotional state of the user at a particular time or during a particular period of time. | 09-15-2011 |
| 20110225049 | EMOTICLIPS - Techniques are provided which include generating, providing or obtaining emoticlips. An emoticlip, which may be customizable or personalizable, can include a rich media segment designed at least to facilitate communication of an emotional state or an emotional experience. Particular emoticlips can be associated with emotional states of a set of emotional states. User association with, use of, or interaction with an emoticlip, as well as an emotional state associated with the emoticlip, can be used in classifying the user in an emotional state, or in targeting the user with an online advertisement or content, or both. | 09-15-2011 |
| 20120265605 | MOBILE COUPON BASKET - Techniques are provided in which an advertisement basket application is provided to a user, such as a mobile user, through which the user can store advertisements, including promotions or coupons, as the user enters or encounters them online. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. Upon detection of a triggering condition or conditions indicating a potential use of a stored advertisement, an electronic alert is provided to the user. User interaction with stored advertisements is tracked and used in measuring advertisement performance, which may include brand engagement value. | 10-18-2012 |
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| 20110048170 | METHODS FOR CONTROLLING METAL NANOSTRUCTURES MORPHOLOGY - Described herein are methods of controlling metal nanowire morphologies by adjusting the reaction conditions of a polyol synthesis. In particular, by purging the reaction with an inert gas, batch-to-batch consistency can be achieved. | 03-03-2011 |
| 20110095275 | ORGANIC ELECTRONIC DEVICES, COMPOSITIONS, AND METHODS - Organic electronic devices, compositions, and methods are disclosed that employ electrically conductive nanowires and conducting materials such as conjugated polymers such as sulfonated regioregular polythiophenes which provide high device performance such as good solar cell efficiency. Devices requiring transparent conductors that are resilient to physical stresses can be fabricated, with reduced corrosion problems. | 04-28-2011 |
| 20110163403 | NANOSTRUCTURE-BASED TRANSPARENT CONDUCTORS HAVING INCREASED HAZE AND DEVICES COMPRISING THE SAME - The present disclosure relates to modifications to nanostructure based transparent conductors to achieve increased haze/light-scattering with different and tunable degrees of scattering, different materials, and different microstructures and nanostructures. | 07-07-2011 |
| 20120097059 | NANOWIRE INK COMPOSITIONS AND PRINTING OF SAME - Described herein are ink compositions suitable for forming conductive films by printing, in particular, by gravure, flexographic, and reverse offset printing. | 04-26-2012 |
| 20120321783 | Ink Jet Printed Reflective Features and Processes and Inks for Making Them - This invention is directed to direct write printed reflective features comprising metallic particles and/or metallic nanoparticles. Preferably, the reflective feature are formed by a direct-writing printing process, e.g., a piezo-electric, thermal, drop-on-demand or continuous ink jet printing process, using an ink comprising metallic particles, e.g., metallic nanoparticles. The invention is also directed to inks suitable for printing such reflective features using a direct write printing process and to processes for making such reflective features. | 12-20-2012 |
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| 20110022460 | EXPLICIT ONLINE ADVERTISING EXPOSURE TERMS - Methods and systems are provided for managing online advertising. Advertisers can specify requirements or preferences relating to advertisement exposures. The requirements or preferences can include, during a period of time, a minimum number of users exposed to an advertisement or group of advertisements, a range of exposures per exposed user, an average number of exposures per exposed users and an allowed variation about the average. Advertisement serving planning and advertisement serving are facilitated based in part on the specified requirements or preferences. | 01-27-2011 |
| 20110047025 | IMMEDIACY TARGETING IN ONLINE ADVERTISING - Methods and systems are provided for advertising based at least in part on a temporal response profile associated with a user keyword query. Methods are provided in which the temporal response profile provides an indication of at least one time frame during which serving of advertisements, or certain advertisements, associated with the keyword query to the user is predicted to be more likely to be effective relative to times outside of the at least one time frame. | 02-24-2011 |
| 20110173063 | ADVERTISER VALUE-BASED BID MANAGEMENT IN ONLINE ADVERTISING - The present invention provides methods and systems for use in online advertising campaign management, including bid management in an online advertising auction. Techniques are provided in which a benchmark set of previously served advertisements is identified, and associated performance information is obtained. During an online auction, when an advertisement impression opportunity becomes available, information obtained using a machine learning technique may be utilized in forecasting an advertiser value-based metric associated with the opportunity, using the benchmark set of advertisements and the associated performance. The forecasted advertiser value-based metric can be used in determining bidding and pricing associated with the opportunity. | 07-14-2011 |
| 20110191191 | PLACEHOLDER BIDS IN ONLINE ADVERTISING - Some embodiments of the invention provide techniques for placing “placeholder” bids in an auction associated with online advertising marketplace. Placeholder bids can include bids that are not actually entered or placed in the auction or marketplace. Rather, placeholder bids can include hypothetical bids. Impacts of placeholder bids, should the placeholder bids have been entered or placed as actual bids, can be assessed. An assessment can include assessing an impact on auction and marketplace parameters, an impact on bid or campaign performance, and an impact on downstream parameters such as user behavior, such as associated conversions or purchasing. | 08-04-2011 |
| 20110223571 | EMOTIONAL WEB - Methods and systems are provided for association of various online elements with emotional states. A set of emotional states may be generated or obtained, and particular online elements may be assigned to particular emotional states of the set, such as with emotional states that are reflected or represented by or in the online elements. Online elements can be of various types, such as, for example, Web sites, blogs, articles, online events, online activities, online messaging, etc. User association or interaction with online emotional state-associated online elements can be used in classifying users into particular emotional states. | 09-15-2011 |
| 20110225021 | EMOTIONAL MAPPING - Methods and systems are provided for emotional mapping, such as of online users, based at least in part on online activities of users. Techniques are provided in which information including a set of emotional states is generated or obtained, such as a hierarchical network of emotional states representing a spectrum of human emotions. Information regarding user online activities and content choices of a user is obtained. Based at least in part on this information, the user is classified into an emotional state of the set of emotional states, and advertisements or content may be targeted to the user accordingly. | 09-15-2011 |
| 20110225043 | EMOTIONAL TARGETING - Methods and systems are provided for emotional targeting of online users, including targeting of advertisements and content. Techniques are provided in which, based at least in part on online user behavior, a user is classified into one of a set of emotional states. Advertisements or content are targeted to the user based on at least in part on an emotional state of the user, or a forecasted, predicted, or likely emotional state of the user at a particular time or during a particular period of time. | 09-15-2011 |
| 20110225049 | EMOTICLIPS - Techniques are provided which include generating, providing or obtaining emoticlips. An emoticlip, which may be customizable or personalizable, can include a rich media segment designed at least to facilitate communication of an emotional state or an emotional experience. Particular emoticlips can be associated with emotional states of a set of emotional states. User association with, use of, or interaction with an emoticlip, as well as an emotional state associated with the emoticlip, can be used in classifying the user in an emotional state, or in targeting the user with an online advertisement or content, or both. | 09-15-2011 |
| 20110231243 | CUSTOMER STATE-BASED TARGETING - Techniques are provided for targeting of online advertisements. Methods are provided which include classifying an individual into a state, of a set of possible states, relative to relationship with regard to an offering or brand. The classification may be based on offline and online information. The states may relate to a degree of favorability with which the individual is disposed with regard to the offering or brand. The individual is targeted with an online advertisement based at least in part on the state into which the individual is classified. | 09-22-2011 |
| 20110231244 | TOP CUSTOMER TARGETING - Techniques are provided for targeting of online advertisements. Methods are provided in which information including a top set of customers of an advertiser is obtained. Information is obtained relating to online and offline behavior of the top customers in association with one or more brands of the advertiser. For a particular top customer, based at least in part on behavior information relating to the particular top customer in association with the one or more brands, the particular top customer is targeted with an online advertisement. | 09-22-2011 |
| 20110231245 | OFFLINE METRICS IN ADVERTISEMENT CAMPAIGN TUNING - Techniques are provided relating to optimization of an online advertising campaign. Information is obtained relating to online advertising, associated with a brand associated with an online advertising campaign, directed to each of a set of individuals. Information is also obtained relating to offline behavior of the individuals in association with the brand. One or more metrics are determined that are associated with a relationship between the online advertising and the offline behavior. Optimization of at least one parameter of the online advertising campaign is performed based at least in part on at least one of the one or more metrics. | 09-22-2011 |
| 20110231246 | ONLINE AND OFFLINE ADVERTISING CAMPAIGN OPTIMIZATION - Techniques are provided relating to advertising campaign optimization. Information is obtained relating to online and offline behavior of a set of individuals in association with a brand associated an advertising campaign. Based at least in part on the information, one or more metrics are determined reflecting an association between online advertising and offline behavior relating to the brand, or vice versa. Optimization is performed for at least one parameter of an online advertising campaign or an offline advertising campaign based at least in part on at least one of the one or more metrics. The campaign could also be a combined offline/online campaign. | 09-22-2011 |
| 20110264525 | SEARCHING A USER'S ONLINE WORLD - The present invention provides methods and systems for use in searching a user's online world, across independently provided applications including Web-based and desktop applications, which can include Web sites. Techniques are provided in which information is collected and indexed relating to activities and communications of a user, and of other users in association with activities and communications of the user, across independent Web-based applications. A graphical user interface is provided to allow user searching in association with the collected and indexed information. Search results are provided using a graphical user interface that can include Web results, personal results, and desktop results. | 10-27-2011 |
| 20110264531 | WATCHING A USER'S ONLINE WORLD - The present invention provides methods and systems for use in assessing sentiment of users associated with one or more Web-based activities or communications of a user, which can include messaging associated with one or more social networking applications. Furthermore, information or services are provided to the user, or another user, in connection with the assessed sentiment. For example, a user may be alerted, or action may be taken, if unforeseen or negative sentiment reaches or exceeds a designated threshold. | 10-27-2011 |
| 20120004979 | INTRASTRUCTURE FOR BUCKET TESTING IN GUARANTEED DELIVERY OF ONLINE ADVERTISING - Techniques are provided relating to conducting bucket testing in connection with guaranteed delivery online advertising associated with an online advertising marketplace. Techniques are provided in which advertising supply, demand, or both are partitioned into buckets. Operating policies are established for each of the buckets, in which the operating policies for each of the buckets differ. Following serving of advertisements in accordance with the operating policies, difference is measured in at least one outcome, between buckets. | 01-05-2012 |
| 20120004980 | INVENTORY MANAGEMENT AND SERVING WITH BUCKET TESTING IN GUARANTEED DELIVERY OF ONLINE ADVERTISING - Techniques are provided to facilitate bucket testing in connection with guaranteed delivery online advertising associated with an online advertising marketplace. Operating policies are established for each of the buckets, in which the operating policies for each of the buckets differ. Bucket controller programming logic is used in implementation of the operating policies. Allocation and serving of advertisements is facilitated in accordance with the operating policies. | 01-05-2012 |
| 20120004981 | ADVERTISEMENT AND CAMPAIGN EVALUATION WITH BUCKET TESTING IN GUARANTEED DELIVERY OF ONLINE ADVERTISING - Techniques are provided relating to conducting bucket testing, relating to advertisement performance or advertisement campaign performance, in connection with guaranteed delivery online advertising associated with an online advertising marketplace. Techniques are provided in which advertising supply, demand, or both are partitioned into buckets. Differing allocation policies are established for each of the buckets. Following serving of advertisements in accordance with the operating policies, difference is measured, between the buckets, and the difference is used to evaluate differing advertisement performance or differing advertisement campaign performance between the buckets. | 01-05-2012 |
| 20120310745 | SYSTEM FOR MANAGING ADVERTISEMENTS AND PROMOTIONS - A computer-implemented method of marketing includes identifying an opportunity to serve an advertisement or a promotion to a user. Information about the user is gathered. Through the use of at least one processor, an expected responsiveness of the user to advertisements is determined based on the gathered information. Through the use of the at least one processor, an expected responsiveness of the user to promotions is also determined based on the gathered information. The advertisement or the promotion is provided to the user based on the determined expected responsiveness of the user to advertisements and the determined expected responsiveness of the user to promotions. | 12-06-2012 |
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| 20100106604 | Multi-Stage Bidding System for Guaranteed Advertising Contracts in a Network of Networks - This patent discloses a system to host a multi-stage competition for an online advertisement opportunity in a network of networks. The online advertisement opportunity may be received in a second network from a first network as a result of a process where a first bid from a first software agent representing a guaranteed contract may be compared with a second bid from a second software agent representing one of a nonguaranteed contract and a guaranteed contract. A third bid for the online advertisement opportunity may be received in the second network from a third software agent representing a guaranteed contract. In addition, a fourth bid for that same online advertisement opportunity may be received in the second network from a fourth software agent representing one of a nonguaranteed contract and a guaranteed contract. | 04-29-2010 |
| 20100106613 | Bidding System for Guaranteed Advertising Contracts in an Online Spot Market - This patent discloses a system to host a competition for an online advertisement opportunity. Notice of the online advertisement opportunity may be sent to software agents, one of which may represent a guaranteed contract. On receipt of the notice, the software agents may prepare and submit bids. An ad server may receive bids, including a first bid from a first software agent representing a guaranteed contract and a second bid from a second software agent representing a nonguaranteed contract. The ad server may screen out bids and arbitrate the remaining bids to determine a highest bidder for the online advertisement opportunity. | 04-29-2010 |
| 20110054960 | DYNAMIC WEB PAGE CREATION - Briefly, in accordance with at least one embodiment, a method or apparatus capable of creating or generating web pages dynamically (or a portion thereof) is disclosed. | 03-03-2011 |
| 20120010942 | ONLINE ADVERTISING MARKETPLACE DATA PROVIDER ASSESSMENT AND RECOMMENDATION - The present invention provides techniques for use in assessing the value of information-related services of particular data providers to an online advertising marketplace participant, such as an advertiser, publisher, market-maker, or another data provider, in connection with activities relating to buying, selling or pricing of marketplace properties. Furthermore, a recommendation may be provided to the marketplace participant as to the value or desirability of the services of particular data providers. Techniques are provided in which actual or hypothetical impact of use of information of the particular data providers is assessed. | 01-12-2012 |
| 20120022937 | ADVERTISEMENT BRAND ENGAGEMENT VALUE - The present invention provides techniques associated with online advertisement brand engagement value, which can be of critical importance to brand advertisers. Techniques are also included involving use of brand engagement value across various online and offline advertising media and venues. Techniques are provided in which experiments are conducted, such as eyeball-tracking experiments, which include measurements to determine brand engagement value of particular online advertisement impressions. Information from the experiments is utilized in making determinations of brand engagement value, or anticipated brand engagement value, of online advertisement impressions for which brand engagement value has not been measured. | 01-26-2012 |
| 20120089697 | MULTISIDED AUDIENCE-RELATED HYBRID MEASUREMENTS - The present invention provides techniques for use in audience-related measurements, including hybrid techniques which include use of panel-based audience-related measurement information and census-based audience-related measurement information. Techniques are provided in which panel-based audience-related measurement information is obtained from multiple providing entities, and census-based audience-related measurement information is obtained one or more providing entities. The obtained information is stored in a database. The stored information may be provided to the information-providing entities, and may be used in calibrating or improving the accuracy of audience-related measurements. | 04-12-2012 |
| 20120095824 | LIFE-VERTISEMENTS - The present invention provides techniques for use of advertisements, including advertisements which may be termed “life-vertisements” or applitisements. Life-vertisements can include brand advertising advertisements for user-initiated use with or within software-based or online applications. User interaction with or usage of a life-vertisement may be tracked over time and multiple interactions, sometimes over evolving use or over multiple applications. The tracked information may be used in assessing performance of the life-vertisement, such as in assessing favorable branding value or brand engagement value associated with the life-vertisement or its usage. | 04-19-2012 |
| 20120265605 | MOBILE COUPON BASKET - Techniques are provided in which an advertisement basket application is provided to a user, such as a mobile user, through which the user can store advertisements, including promotions or coupons, as the user enters or encounters them online. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. Upon detection of a triggering condition or conditions indicating a potential use of a stored advertisement, an electronic alert is provided to the user. User interaction with stored advertisements is tracked and used in measuring advertisement performance, which may include brand engagement value. | 10-18-2012 |
| 20120265608 | AD BASKET - The present invention provides techniques in which an advertisement basket application is provided to a user. Through the application, the user can store advertisements, including promotions or coupons, as the user enters or encounters them online, as well as tag data about stored advertisements. The user can later search for and retrieve a stored advertisement for use at an appropriate time. Stored advertisements may include advertisements that are or are incorporated into applications with which the user may interact over time. User interactions with stored advertisements can be used in measuring advertisement and campaign performance, which may include brand engagement value. | 10-18-2012 |
| 20120271714 | RETARGETING RELATED TECHNIQUES AND OFFERINGS - The present invention provides techniques including determining or providing guaranteed delivery advertising offers or products based at least in part on advertisement retargeting related information, such as predicted, forecasted, or assessed advertisement retargeting serving opportunities over a period of time. Historical user online activity information may be obtained, patterns leading to retargeting opportunities may be determined, and, based at least on the determined patterns, a prediction or assessment may be made of future retargeting opportunity availability. Guaranteed delivery advertising offers or products, or parameters thereof, may be determined based at least in part on the prediction or assessment. | 10-25-2012 |
