Patent application number | Description | Published |
20080221995 | METHOD AND SYSTEM FOR ASSOCIATING RICH CONTENT WITH A RICH MEDIA CONTENT - A method and system for associating one or more rich contents with a rich media content. According to the method a user plays a rich media content which includes an embedded calling script. Upon playing of the rich media content, the calling script is executed. Thereafter, one or more rich contents are associated with the rich media content based on the execution of the calling script. After associating of one or more rich contents, the one or more rich contents are played along with the rich media content. | 09-11-2008 |
20090132507 | METHOD FOR ASSOCIATING ADVERTISEMENTS WITH RELEVANT CONTENT - The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion. | 05-21-2009 |
20100174781 | METHOD AND SYSTEM TO ENABLE DYNAMIC MODIFICATION OF METADATA IN CONTENT - A method to enable dynamic modification of metadata in a content, the method comprising of constructing the content ( | 07-08-2010 |
20100332323 | Methods for Associating Advertisements With Content - The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion. | 12-30-2010 |
20110313855 | System, Method and Apparatus for Automated Resource Allocation among Multiple Resource Server Systems - A system for automated resource allocation includes a client computer provided with a network interface, a plurality of resource server systems each provided with a network interface, and an operation server system provided with a network interface. In an embodiment, set forth by way of example and not limitation, the operation server system can be configured to obtain client parameters from the client computer for a fulfillment campaign, obtain resource parameters from the plurality of resource server systems, obtain operational parameters relevant to the fulfillment campaign, and allocate among the plurality of resource server systems in accordance with at least some of the client parameters, the resource parameters and the operational parameters to implement the fulfillment campaign. | 12-22-2011 |
20110320261 | Quality Scoring System for Internet Advertising Loci - An Internet advertising locus scoring system including a locus metrics database, a locus parameters database, a scoring engine and a system controller coupled to the locus metrics database, the locus parameters database and the scoring engine. The locus metrics database and the locus parameters database may be at least partially linked and may be at least partially distributed. In an embodiment, the scoring engine may include a weight function operating on at least some of the locus metrics. | 12-29-2011 |
20120047027 | System and method of information fulfillment - With the popularity of computers and micro-processor based entertainment and communication equipments, information gathering once took place in the library and marketplace is replaced with computer searches gathering needed information from around the globe. Understanding this new trend of information gathering by the masses, many commercialized information distributors resort to elaborate methods and systems of information distribution. However, despite of this proliferation of new technology, many commercialized information distributors are unknowingly imposing the limitations of information distribution of previous generations on the new technology. This invention removes these limitations and implements a system and method to more fully utilize the potentials of the new technology. | 02-23-2012 |
20140278782 | System and Method for Statistically Determining Bias in Online Survey Results - A system, method, and computer program determine bias in survey results due to non-responsive and/or erroneous survey response data, assess the impact of bias introduced by non-responsive and/or erroneous survey data on the survey results, and analyze the survey results accordingly to provide a more accurate assessment of the impressions of viewers of content (e.g., advertisements) viewed by the persons being surveyed. The analysis allows an advertiser to modify an advertisement to better promote a product or service and enable the advertiser to increase the probability of success of an advertising campaign and the cost-effectiveness of the campaign. | 09-18-2014 |
20140278921 | Method and System for Determining Changes in Brand Awareness after Exposure to On-line Advertisements - A method for determining changes in brand awareness after exposures to on-line advertisements includes: first selecting and monitoring a test group including a first plurality of members and a control group including a second plurality of members from a pool of users, whereby the first plurality of members and the second plurality of members do not overlap; second exposing the test group, but not the control group, to an advertisement associated with a brand; third conducting surveys of the first plurality of members and the second plurality of members with respect to the brand; and fourth analyzing the monitoring of the test group and the control group to determine a brand lift index with respect to the advertisement. | 09-18-2014 |
20140282710 | Proxy Channels for Viewing Audiences - A system and method leverage survey data to segment viewers to associate the viewers to television programs. The viewer associations resulting from classification are advantageously employed by advertisers to increase the penetration of the advertising to the consuming public, cost effectiveness of the advertising, brand acceptance, and the like, by targeting the classified viewers through the associated content provider websites. | 09-18-2014 |
20140379445 | Systems for Associating Advertising with Internet Content - The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion. | 12-25-2014 |
20150025948 | Brand Aware Advertising Systems - An example brand aware advertising system includes: (a) an advertising server interface operative to receive an advertisement request from an advertisement requestor; (b) a brand affinity engine coupled to the advertising server interface and operative to develop a brand affinity list from the advertisement request; and (c) an advertisement matching engine operative to provide a result to the advertising server interface if there is a match with the brand affinity list which can then be provided to the advertisement requestor. An alternate example embodiment further includes a brand aware ad exchange server operative to receive the brand affinity list from the advertisement matching engine if there is no match and to provide a result to the advertising server which is one of an advertisement and a null. | 01-22-2015 |