Patent application number | Description | Published |
20090012869 | DYNAMIC DOCUMENT CONTEXT MARK-UP TECHNIQUE IMPLEMENTED OVER A COMPUTER NETWORK - Various techniques are disclosed for delivering contextually related advertising content to end users of a computer network. Advertiser campaign information may be accessed. In at least one embodiment, the campaign information may include a first plurality of keywords provided by an entity other than the end user of a client system. A first document associated with a first uniform resource locator (URL) may be identified. In at least one embodiment, the first document may include a first portion of original content to be displayed on the client system. Using the campaign information, specific original content of the first portion of original content may be selected to be converted to a first hyperlink having a second uniform resource locator (URL) associated therewith. In at least one embodiment, the specific original content includes a first text string matching at least one keyword from the campaign information. Markup operations may be performed on a first portion of specific original content. In at least one embodiment, the markup operations include converting the first portion of specific original content into a first hyperlink to the second URL, wherein the first hyperlink includes a first portion of marked up content. The first hyperlink may be displayed at the client system. In at least one embodiment, the display of the first hyperlink includes display of the first portion of marked up content. In at least one embodiment, when an event is detected relating to a location of a cursor at the client system being positioned over a portion of the displayed first hyperlink, a first overlay advertising impression may be automatically displayed at the client system. In at least one embodiment, the first overlay advertising impression includes advertising information comprising a second portion of content which is different from the first portion of marked up content. | 01-08-2009 |
20090164949 | Hybrid Contextual Advertising Technique - At least one technique is disclosed for presenting information to a first end user via a first display of a client system, the client system being communicatively coupled to a computer network. In at least one embodiment, the method includes: displaying, at the first display, during a first time interval, a first portion of displayed content, wherein the displaying of the first portion of displayed content includes displaying a first portion of original web page content at the first display in accordance with instructions for modifying the displayed appearance of the first portion of original web page content; detecting a location of a cursor displayed at the first display being positioned over a first specific portion of the first portion of displayed content; and automatically displaying, during a second time interval and in response to detecting the location of the cursor being positioned over the first specific portion of the first portion of displayed content, a first overlay layer at the first display, wherein the display of the first overlay layer includes displaying, at the first overlay layer, first and second portions of contextually related information; wherein the first portion of contextually related information includes video content which is contextually related to the first portion of original web page content; and wherein the second portion of contextually related information includes a first portion of text which is contextually related to the first portion of original web page content. | 06-25-2009 |
20100174607 | CONTEXTUAL ADVERTISING TECHNIQUES FOR IMPLEMENTED AT MOBILE DEVICES - Various techniques are disclosed for delivering contextual advertising information to end users of a data network via a mobile device. At least one operation may be initiated to determine the features, capabilities and/or services supported at an identified mobile device. A first contextual advertising delivery technique may be implemented in response to a determination that a first type of functionality is supported at the identified mobile device. A second contextual advertising delivery technique may be implemented in response to a determination that the first type of functionality is not supported at the identified mobile device. | 07-08-2010 |
20110035438 | SYSTEM AND METHOD FOR REAL-TIME WEB PAGE CONTEXT ANALYSIS FOR THE REAL-TIME INSERTION OF TEXTUAL MARKUP OBJECTS AND DYNAMIC CONTENT - A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user. | 02-10-2011 |
20110035439 | SYSTEM AND METHOD FOR REAL-TIME WEB PAGE CONTEXT ANALYSIS FOR THE REAL-TIME INSERTION OF TEXTUAL MARKUP OBJECTS AND DYNAMIC CONTENT - A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user. | 02-10-2011 |
20110035440 | SYSTEM AND METHOD FOR REAL-TIME WEB PAGE CONTEXT ANALYSIS FOR THE REAL-TIME INSERTION OF TEXTUAL MARKUP OBJECTS AND DYNAMIC CONTENT - A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user. | 02-10-2011 |
20110213655 | HYBRID CONTEXTUAL ADVERTISING AND RELATED CONTENT ANALYSIS AND DISPLAY TECHNIQUES - Different types of Hybrid contextual advertising and related content analysis and display techniques are disclosed for facilitating on-line contextual advertising operations and related content delivery operations implemented in a computer network. At least some embodiments may be configured or designed enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant related information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic display of additional content such as, for example, via use of one or more customized overlay layers. | 09-01-2011 |
20120072547 | METHODS AND SYSTEMS FOR AUGMENTING CONTENT DISPLAYED ON A MOBILE DEVICE - Techniques for enhancing web content presented with a mobile application are described. Consistent with some embodiments, a contextual content server communicates to a mobile application executing at a mobile computing device, content modification instructions. The content modifications instructions direct the mobile computing device to present modified, or additional, content, generally selected for its relevance to some original content being presented by an application executing at the mobile computing device. | 03-22-2012 |
20120233256 | METHODS AND SYSTEMS FOR LEVERAGING SOCIAL INFORMATION, INCLUDING A SOCIAL GRAPH, TO IDENTIFY AND PRESENT CONTENT OF INTEREST - Techniques for leveraging social information, including a social graph, to identify content likely to be of interest to a user are described. With some embodiments, a content enhancement server receives a request for web-based content that is to be presented with a web page that is being presented at a client computing device. The server will then identify some web-based content that is relevant to a topic or subject matter of the web page, and also popular as determined by analyzing some social information, including in some instances information relating to asocial graph of the viewing user, that is associated with the web-based content. Finally, some items of web-based content are selected, based on a combination of the content's relevance and popularity as indicated by the analysis of the social information. The selected web content is then communicated to the client computing device for presentation with the web page. | 09-13-2012 |
20130073382 | METHODS AND SYSTEMS FOR ENHANCING WEB CONTENT BASED ON A WEB SEARCH QUERY - Methods and systems for enhancing a web page are described. Consistent with some embodiments, a content enhancement server analyzes receives a user's web search query submitted to a search engine during a web browsing session. Using the received web search query, the content enhancement server performs various algorithmic operations to select text within a web page being presented to a user for conversion to an interactive link, and/or to select content (e.g., an advertisement) to be presented in connection with the presentation of the web page. | 03-21-2013 |
20130328811 | INTERACTIVE LAYER ON TOUCH-BASED DEVICES FOR PRESENTING WEB AND CONTENT PAGES - Techniques are described for selecting and providing enhanced, interactive content that can be displayed atop web-based content when presented via a touch-enabled display. The enhanced and interactive content is presented in an opener component that has a visual representation that is intended to convey a metaphorical representation of a real-world object, via which a user might naturally and intuitively interact via the touch-enabled display. When the opener component is invoked via a touch-based gesture, pre-loaded content may be presented, or additional functionality may be invoked. | 12-12-2013 |
Patent application number | Description | Published |
20100138271 | Techniques for facilitating on-line contextual analysis and advertising - Various techniques are disclosed for facilitating on-line contextual analysis and/or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc. | 06-03-2010 |
20100138451 | Techniques for facilitating on-line contextual analysis and advertising - Various techniques are disclosed for facilitating on-line contextual analysis and/or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc. | 06-03-2010 |
20100138452 | Techniques for facilitating on-line contextual analysis and advertising - Various techniques are disclosed for facilitating on-line contextual analysis and/or advertising operations implemented in a computer network. According to some embodiments, various aspects may be used for enabling advertisers to provide contextual advertising promotions to end-users based upon real-time analysis of web page content which may be served to an end-user's computer system. In at least one embodiment, the information obtained from the real-time analysis may be used to select, in real-time, contextually relevant information, advertisements, and/or other content which may then be displayed to the end-user, for example, via real-time insertion of textual markup objects and/or dynamic content. According to specific embodiments, various operations may be performed for adapting or modifying a conventional context-based advertising systems to improve various features such as, for example, ad relevance estimation, click-through rate estimation, advertisement selection and layout, balancing exploration and exploitation, etc. | 06-03-2010 |