Patent application number | Description | Published |
20120084136 | EBOOK ADVERTISING, INCLUDING COST-SHARING TECHNIQUES - Techniques are provided that include allowing an ebook reader to select an advertising setting which specifies permissible forms of advertising to be presented to the ebook reader via one or more ebooks. Based at least in part on the selected setting, the ebook reader may be provided with a reduction relating to cost of the one or more ebooks. The reduction may be greater if the selected option indicates more valuable permissible advertising. Permissible advertising may be presented to the ebook reader via at least one of the one or more ebooks. | 04-05-2012 |
20120084150 | EBOOK ADVERTISING AND RELATED TECHNIQUES - Techniques are provided in which a first set of information is obtained regarding ebook content evidenced as being accessed by an ebook reader, such as a page or paragraph being read, for example. Based at least in part on the ebook content, a second set of information is obtained, including multiple ebook advertising targeting parameters. Based at least in part on the targeting parameters, at least one advertisement is targeted to the ebook reader, in which the at least one advertisement is to be presented to the reader at least in part via the ebook. | 04-05-2012 |
20120150655 | INTRA-EBOOK LOCATION DETECTION TECHNIQUES - Techniques are provided in which usage information is obtained, regarding reading-related usage of an ebook by a reader. The usage information can include, for example, reading rate information, page-flip information, zooming information, highlighting information, read-along information, or read out-loud information. Based at least in part on the usage information, a determination or approximation is made regarding a portion of the ebook being read by the reader, such as a chapter, page, paragraph or sentence. Based at least in part on the portion, the reader is targeted with an advertisement to be presented at least in part via the ebook. | 06-14-2012 |
20120151351 | EBOOK SOCIAL INTEGRATION TECHNIQUES - Techniques are provided in which usage information is obtained, regarding reading-related usage of an ebook by a reader. Based at least in part on the usage information, a determination or approximation is made regarding a portion being read by the reader. Based at least in part on the portion, the reader is targeted with a graphical display to be presented at least in part via the ebook. The graphical display provides a social interaction-related recommendation or suggestion relating at least in part to the portion. | 06-14-2012 |
20120158508 | MOBILE ADVERTISING INCLUDING LOCALIZED ADVERTISER BIDDING - Techniques are provided that include targeting a user of a portable electronic device with an interest-based and location-based advertisement, based at least in part on advertiser bidding. Techniques are provided in which a user is indicated as being at a particular location or within a particular geographic area. An advertisement, such as an electronic coupon or discount offer, may be selected for sending to the user based at least in part on advertiser bidding. The advertisement may relate at least in part to a store or business at the particular location or within the particular area. | 06-21-2012 |
20120271713 | METHOD OF USING GPS AND/OR VEHICLE SENSOR DATA FOR DETECTING USER INTERESTS AND BENEFITS, AND FOR ADVERTISEMENT TARGETING - The present invention provides techniques for use in providing advertisers and other entities with information relating to target audiences. Techniques are provided in which real-time travel information may be obtained from users' GPS devices to determine one or more potential interests of users. The potential interests may then be used to generate or select advertisements that may be relevant to the users. The advertisements may be transmitted to the GPS devices for presentation on the GPS devices. | 10-25-2012 |
20120272159 | COLLABORATIVE ELECTRONIC BOOKS - The present invention provides techniques relating to collaboratively authored stories and electronic books, and the writing thereof. Techniques are provided in which a template relating to a story, and a set of rules governing collaborative writing of the story by multiple user authors, are obtained. Writing contributions, for integration into the story, may be obtained from each of the user authors. A completed story is obtained, in which forming the completed story includes integrating the writing contributions. Access to the story, such as in the form of an electronic book, is provided to users, such as for a fee. | 10-25-2012 |
20120278146 | ONLINE SOCIAL BRAND AMBASSADORS - Techniques are provided which allow users to become online ambassadors for their favorite brands and products. Methods and systems may detect if a user is associated with a particular brand or product. The user may be presented with an offer to act as an ambassador for that brand or product. If the user accepts, the system may determine if at least a portion of the user's online activities are directed to promoting the brand or product. The user may then be presented with one or more rewards based at least in part on the user's promoting of the brand. The rewards may include rewards points, cash rewards, coupons, discounts and other incentives. | 11-01-2012 |
20120310739 | SYSTEM AND METHOD FOR TARGETING ADVERTISING TO A DEVICE BASED ON INSTALLED APPLICATIONS - A system and method for targeting advertising to devices based on the applications installed on the device are provided. The system and method comprise retrieving data pertaining to the applications a user has installed on a device and assigning the applications weights based on their patterns of usage. The applications are categorized according to their genre and/or the time of day during which they are typically used, and each category is assigned a priority value based on the patterns of usage of the applications therein. An advertisement corresponding to the highest priority category is delivered to the device. | 12-06-2012 |
20130041757 | DISAGGREGATION TO ISOLATE USERS FOR AD TARGETING - Targeting advertisements to a specific user includes steps or acts of: identifying an area of interest that includes a plurality of users using the Internet; logging each Internet request from the plurality of users; aggregating data regarding each Internet request to reveal use patterns; and disaggregating the data according to the use patterns to match the Internet use pattern with the specific user, thus identifying the specific user with each Internet request. | 02-14-2013 |
20130311296 | SYSTEM AND METHOD FOR TARGETING ADVERTISING TO A DEVICE BASED ON INSTALLED APPLICATIONS - A system for targeting advertising can include a communications interface and a processor. The communications interface can receive data associated with times of use of applications. The processor can be communicatively coupled to the communications interface and can categorize the applications by genres. The categorization is within a time of use group and is based on at least part of the retrieved data. The processor can also determine priority values associated with the genres based on levels of use of the applications during a period of time associated with the time of use group. The processor can also identify a current time and determine an advertisement according to at least one genre of the genres. The at least one genre can be associated with a highest priority value of the determined priority values. The period associated with the time of use group can correspond to the identified current time. | 11-21-2013 |
20140052507 | METHODS AND SYSTEMS FOR TARGETING MOBILE DEVICES DURING CHARGING - Methods and systems for targeting advertisements to mobile electronic devices while the devices are being charged are disclosed. An indication is received from a mobile electronic device that the device is currently being charged. Targeting criteria are determined based at least in part on usage of the mobile electronic device during a time period between the last charge and the current charge. An advertisement is selected based at least in part on the targeting criteria. The advertisement is transmitted to the mobile electronic device for display on the mobile electronic device. | 02-20-2014 |
20140067817 | METHODS AND SYSTEMS FOR RECOMMENDING SOCIAL NETWORK CONNECTIONS - Methods and systems for recommending social networking connections are disclosed. Information is received from a mobile device relating to software applications that are installed on a first user's mobile device. A weight for each software application is calculated based on usage information and each software application is designated to at least one category. A priority is calculated for each category based at least in part on respective weights of software applications designated to the category. A second user, who is not connected to the first user, is detected, wherein the second user has a predetermined number of categories that are the same as the first user's categories, and wherein priorities corresponding to the second user's categories are within a predetermined range of priorities corresponding to the first user's categories. A recommendation to connect with the second user is provided to the first user. | 03-06-2014 |