| 20110270617 | LOYALTY, MEMBERSHIP AND IDENTIFICATION CARD SYSTEM, PROCESS AND COMPUTER PROGRAM - The present subject matter enables an user to sign-up and use a loyalty, membership and identification digital card; to associate a digital card with an existing card; update a digital card and user profile information; to share cards with others; to record relevant action and geographic location data, comprising a server application, a front-end for end-users and/or card-issuers, and/or a mobile device application. The website enables operations on the cards and interacts with social network applications. The website platform also allows card-issuers to access behavioral and consumer data of their program members. The mobile device application stores card data and interacts with systems and devices at points of sale and identification points, such as bar code scanners or cameras. The network application, can be used in open, public, social interaction websites or in private, community websites, to share cards or exchange card and loyalty program information. | 11-03-2011 |
