Patent application number | Description | Published |
20080201218 | Methods of dynamically creating personalized internet advertisements based on content - Advertising is used to generate awareness of commercial Internet web sites. To greatly simplify the marketing of a commercial Internet web site, the automatic creation of an advertising campaign would be desirable. A method of automatically creating an Internet web site may be performed by first crawling through the Internet web site to identify products and services offered by the Internet web site. Information about the identified products and services is stored. The system then creates advertisements for the identified products and services. The advertisements may include images, text, a link to the web page where the product or service was found, and keywords associated with the product or service. The automatically created advertisements may then be placed into an advertisement pool for use with advertising supported web sites. The automatic Internet advertisement campaign creations system of the present invention may be used to create free trial advertisement campaigns for potential advertising clients. | 08-21-2008 |
20080201219 | Query classification and selection of associated advertising information - A system and method to facilitate classification of search queries and selection of associated advertising information over a network are described. A search query received from a user over a network is processed to retrieve a predetermined number of query results. The predetermined number of query results is further classified to select one or more categories associated with the query results. Finally, advertising information is selected based on the one or more selected categories for further display to the user in connection with the query results. | 08-21-2008 |
20080201220 | Methods of dynamically creating personalized internet advertisements based on advertiser input - The World Wide Web portion of the Internet is largely supported by advertising. To deliver the most effective advertising, a system for dynamically creating customized advertisements is introduced. The behavior and any demographic information known about web viewers is used to select an advertising template that will be used to create an advertisement. The advertisement template comprises an incomplete advertisement with certain missing information along with identifiers for functions that may be used to complete the advertisement. In one embodiment, the functions may specify how the advertiser associated with the advertisement template may be contacted with the demographic information known about the user in order to fill in the missing portions of advertisement template. For example, the advertisement may concern flights to Hawaii and the advertiser may fill in the price of a flight to Hawaii based upon being provided with the user's location. The complete advertisement may then be displayed to the user. | 08-21-2008 |
20090024467 | Serving Advertisements with a Webpage Based on a Referrer Address of the Webpage - Methods for selecting advertisements to serve to a client requesting a primary webpage is provided. The client displays a referring webpage having a hyperlink to the primary webpage. Upon selection of the hyperlink, the client sends a request to a content server storing the primary webpage, the request including a referrer of the primary webpage comprising a URL address of the referring webpage. The content server sends the primary webpage to the client which includes the referrer and an advertisement request mechanism configured to make an advertisement request to an advertisement server and attach the referrer to the advertisement request. The advertisement server uses the referrer to select one or more advertisements to serve to the client. The referrer may comprise one or more search query terms submitted by the client. The advertisement server may also use the content of the primary webpage to select the one or more advertisements. | 01-22-2009 |
20090024468 | System and Method to Facilitate Matching of Content to Advertising Information in a Network - A system and method to facilitate matching of content to advertising information in a network are described. A request for advertising information is received over a network, the advertising information to he displayed for a user entity in association with content information within a web page requested by the user entity. Advertising information related to one or more themes of the content information on the web page is further determined, the themes representing subject matter contextually related to the content information. Advertisements are further selected from the advertising information based on keywords and metadata stored within the web page and based on a set of predetermined parameters stored within the data storage module. The selected advertisements are further ranked to obtain a ranked list of advertisements. The ranked list of advertisements is subsequently optimized based on feedback data to obtain a list of optimized advertisements to be displayed for the user entity on the requested web page. | 01-22-2009 |
20090024469 | System and Method to Facilitate Classification and Storage of Events in a Network - A system and method to facilitate classification and storage of events in a network are described. An event and associated content information are received from an entity over a network. The content information is further analyzed to determine one or more themes representing subject matter related to the content information. The event is further classified according to the themes into one or more corresponding categories. Finally, the event is stored into one or more corresponding databases of a data storage module according to the one or more corresponding categories. | 01-22-2009 |
20090024623 | System and Method to Facilitate Mapping and Storage of Data Within One or More Data Taxonomies - A system and method to facilitate mapping and storage of data within one or more data taxonomies are described. Content information is received over a network. The content information is further analyzed to determine at least one theme representing subject matter related to the content information. Finally, the content information is stored within respective predetermined categories organized within at least one taxonomy, the predetermined categories being associated with the at least one theme. | 01-22-2009 |
20090024649 | SYSTEM AND METHOD TO FACILITATE IMPORTATION OF DATA TAXONOMIES WITHIN A NETWORK - A system and method to facilitate importation of data taxonomies within a network are described. Advertiser entities access a data storage module within a network-based entity to retrieve content information from one or more content taxonomies stored within the data storage module. Subsequently, the advertiser entities select advertisements targeted to specific users based on the retrieved content information and further transmit the advertisements to the network-based entity. Furthermore, publisher entities and/or advertiser entities transmit data, such as, for example, associated taxonomy information, to the network-based entity. The entity receives the respective taxonomy information and parses the taxonomy information to extract node information and associated categories related to the received information. Finally, the entity integrates the node information and associated categories into one or more taxonomies stored within the data storage module. Alternatively, the entity maps the node information and associated categories into corresponding nodes within one or more taxonomies stored within the data storage module, and further stores the mapping information into a mapping database within the data storage module. | 01-22-2009 |
20090106058 | ASSESSING AD VALUE - A system is provided for assessing an effectiveness of online advertising by recording the context in which each advertisement is provided and tracking whether each advertisement resulted in a consumer response. When a request for an online advertisement is received, a unique code, which can be utilized to redeem a coupon, is generated and provided with an advertisement. Contextual information associated with providing the online advertisement is recorded for the unique code. Contextual information can include, for example, information about the provided advertisement, information about how the advertisement will be presented, information about the potential viewer for the advertisement, and the like. If the unique code is later utilized to redeem the coupon, the redemption is recorded for the unique code so that an online advertiser can assess the effectiveness of their online advertisements in relation to various contexts in which their advertisements are provided. | 04-23-2009 |
20110153550 | SYSTEM AND METHOD FOR DETERMINING AN EVENT OCCURRENCE RATE - Described are a system and method for determined an event occurrence rate. A sample set of content items may be obtained. Each of the content items may be associated with at least one region in a hierarchical data structure. A first impression volume may be determined for the at least one region as a function of a number of impressions registered for the content items associated with the at least one region. A scale factor may be applied to the first impression volume to generate a second impression volume. The scale factor may be selected so that the second impression volume is within a predefined range of a third impression volume. A click-through-rate (CTR) may be estimated as a function of the second impression volume and a number of clicks on the content item. | 06-23-2011 |
20110258054 | Automatic Generation of Bid Phrases for Online Advertising - Automatic generation of bid phrases for online advertising comprising storing a computer code representation of a landing page for use with a language model and a translation model (with a parallel corpus) to produce a set of candidate bid phrases that probabilistically correspond to the landing page, and/or to web search phrases. Operations include extracting a set of raw candidate bid phrases from a landing page, generating a set of translated candidate bid phrases using a parallel corpus in conjunction with the raw candidate bid phrases. In order to score and/or reduce the number of candidate bid phrases, a translation table is used to capture the probability that a bid phrase from the raw bid phrases is generated from a bid phrase from the set of translated candidate bid phrases. Scoring and ranking operations reduce the translated candidate bid phrases to just those most relevant to the landing page inputs. | 10-20-2011 |
20140310100 | METHODS OF DYNAMICALLY CREATING PERSONALIZED INTERNET ADVERTISEMENTS BASED ON CONTENT - Advertising is used to generate awareness of commercial Internet web sites. To greatly simplify the marketing of a commercial Internet web site, the automatic creation of an advertising campaign would be desirable. A method of automatically creating an Internet web site may be performed by first crawling through the Internet web site to identify products and services offered by the Internet web site. Information about the identified products and services is stored. The system then creates advertisements for the identified products and services. The advertisements may include images, text, a link to the web page where the product or service was found, and keywords associated with the product or service. The automatically created advertisements may then be placed into an advertisement pool for use with advertising supported web sites. The automatic Internet advertisement campaign creations system of the present invention may be used to create free trial advertisement campaigns for potential advertising clients. | 10-16-2014 |