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Anderson, San Francisco

Aubrey Anderson, San Francisco, CA US

Patent application numberDescriptionPublished
20120137237SYSTEM AND METHOD FOR DIGITAL IMAGE AND VIDEO MANIPULATION AND TRANSFER - A system, method, and computer program product for automatically manipulating and sharing multimedia content items by acquiring them, defining related item information via graphical user interface, and transferring the items and the related item information to selected destinations whereby the related item information is retained. The related item information includes metadata and collection definition, including transfer constraints and destination requirements. Embodiments may be implemented on potentially network-attached computers and cameras, and transfer content to email accounts, archives, social networks and content publication sites. The graphical user interface includes function-specific areas for easy, fast use. Destinations are identified by name and logo, and may include an interchange server that dynamically updates end destination requirements and responsively adapts further transfers. Transfers may be immediate or occur on demand or at the time of device-network connection, and may include computer-executable program instructions for implementing the graphical user interface.05-31-2012

Aubrey B. Anderson, San Francisco, CA US

Patent application numberDescriptionPublished
20100274847System and method for remotely indicating a status of a user - A system and method are provided for creating one or more dynamic visual representations of a user and sharing the dynamic visual representations with contacts of the user. The dynamic visual representations are created from video data captured by the user to indicate the status of the user such as an emotion of the user. The dynamic visual representations include video or image data that is displayed so as to give an appearance of motion. In some embodiments, a displayed dynamic visual representation is changed in response to an action by the user or an action by one of the contacts of the user. The dynamic visual representations may be simultaneously displayed for multiple users and may be used to create a visual component in a contact application such as an address book application.10-28-2010
20110022942SYSTEM AND METHOD FOR ANNOTATING MULTIMEDIA OBJECTS - The system and a computer-implemented method annotate a multimedia object on a web page hosted on a publisher computer system. A web page that includes a multimedia object is rendered in a web browser of a client computer system. One or more layers, including a transparent layer, at least partially located over the multimedia object displayed on the web page are generated wherein the one or more layers are configured to facilitate the creation and display of annotation data for the multimedia object based on user interface events produced by a user of the client computer system. Annotation data for the multimedia object is received from the user. The annotation data is transmitted to an annotation server for storage. A visual indicator indicating that the annotation data is associated with the multimedia object is displayed, wherein the visual indicator is rendered in the one or more layers.01-27-2011

Evan Anderson, San Francisco, CA US

Patent application numberDescriptionPublished
20100004504EPICARDIAL CLIP - An epicardial clip for reshaping the annulus of the mitral valve of a heart. The epicardial clip includes a curved member having an anterior segment configured to be positioned in the transverse sinus of the heart, a posterior segment configured to be positioned on the posterior side of the heart, such as on or inferior to the atrioventricular groove, and a lateral segment extending between the anterior segment and the posterior segment. The lateral segment includes a curve such that the first end of the member is positioned at or above the plane of the mitral valve and the second end of the member is positioned at or below the plane of the mitral valve.01-07-2010
20100137775DEVICE FOR DELIVERY OF REDUCED PRESSURE TO BODY SURFACES - Disclosed herein is a device which is intended to deliver and maintain reduced pressure to body surfaces for application of reduced pressure wound therapy (RPWT) also known as negative pressure wound therapy (NPWT). During application of this type of therapy, a substantially airtight seal is formed around a section of tissue to be treated. This seal is formed by a dressing which provides fluid communication from a section of tissue to a reduced pressure source. Disclosed herein is a dressing system which is configured to enhance usability and functionality of this dressing. First, the system may be configured to allow full rotation of the fluid communication conduit to the reduced pressure source along the axis substantially normal to the dressing. Second, the system may be configured to include a one-way valve to prevent backflow of any drainage fluids. Third, the system may be configured with transparent windows covered by opaque flaps to allow inspection through the dressing. Fourth, the system may be configured to include an indicator which visually makes clear whether reduced pressure is being applied or not. Fifth, the system is configured to minimize the profile of the dressing system.06-03-2010
20100160901DEVICE FOR DELIVERY OF REDUCED PRESSURE TO BODY SURFACES - Disclosed herein is a device which is intended to deliver and maintain reduced pressure to body surfaces for application of reduced pressure wound therapy (RPWT) also known as negative pressure wound therapy (NPWT). During application of this type of therapy, a substantially airtight seal is formed around a section of tissue to be treated. This seal is formed by a dressing which provides fluid communication from a section of tissue to a reduced pressure source. Disclosed herein is a dressing system which is configured to enhance usability and functionality of this dressing. First, the system may be configured to allow full rotation of the fluid communication conduit to the reduced pressure source along the axis substantially normal to the dressing. Second, the system may be configured to include a one-way valve to prevent backflow of any drainage fluids. Third, the system may be configured with transparent windows covered by opaque flaps to allow inspection through the dressing. Fourth, the system may be configured to include an indicator which visually makes clear whether reduced pressure is being applied or not. Fifth, the system is configured to minimize the profile of the dressing system.06-24-2010
20110137270PRESSURE INDICATOR - Disclosed herein is a device which is intended to deliver and maintain reduced pressure to body surfaces for application of reduced pressure wound therapy (RPWT) also known as negative pressure wound therapy (NPWT). During application of this type of therapy, a substantially airtight seal is formed around a section of tissue to be treated. This seal is formed by a dressing which provides fluid communication from a section of tissue to a reduced pressure source. Disclosed herein is a dressing system which is configured to enhance usability and functionality of this dressing. First, the system may be configured to allow full rotation of the fluid communication conduit to the reduced pressure source along the axis substantially normal to the dressing. Second, the system may be configured to include a one-way valve to prevent backflow of any drainage fluids. Third, the system may be configured with transparent windows covered by opaque flaps to allow inspection through the dressing. Fourth, the system may be configured to include an indicator which visually makes clear whether reduced pressure is being applied or not. Fifth, the system is configured to minimize the profile of the dressing system.06-09-2011
20120071845CONTROLLED NEGATIVE PRESSURE APPARATUS AND ABSORBENCY MECHANISM - Methods and devices for treatment of damaged tissue are disclosed, including treatment of wounds by employing non-electrically powered, reduced pressure therapy devices. The devices are capable of generating a substantially constant reduced pressure with low tolerance for pressure fluctuations. Also disclosed herein are reduced pressure therapy systems that comprise an alarm system to detect the depleted state of the suction device and provide an alert to the patient and/or practitioner.03-22-2012
20120083754CONTROLLED NEGATIVE PRESSURE APPARATUS AND ALARM MECHANISM - Methods and devices for treatment of damaged tissue are disclosed, including treatment of wounds by employing non-electrically powered, reduced pressure therapy devices. The devices are capable of generating a substantially constant reduced pressure with low tolerance for pressure fluctuations. Also disclosed herein are reduced pressure therapy systems that comprise an alarm system to detect the depleted state of the suction device and provide an alert to the patient and/or practitioner.04-05-2012

Patent applications by Evan Anderson, San Francisco, CA US

Evan R. Anderson, San Francisco, CA US

Patent application numberDescriptionPublished
20090093809DEVICES AND METHODS FOR MINIMALLY-INVASIVE SURGICAL PROCEDURES - Devices, instruments and tools for minimally invasive surgical procedures. Port devices and methods for hemostatically sealing and providing a port through a tissue wall that interfaces with a fluid containing chamber, by minimally invasive techniques. Assemblies, instruments and methods for minimally invasive access to and through a tissue wall that interfaces with a fluid containing chamber, and for visualizing same. Instruments, assemblies and methods for minimally invasive surgical procedures, including ablation.04-09-2009

Francis Allan Anderson, San Francisco, CA US

Patent application numberDescriptionPublished
20100020927Apparatus and method for detecting foreign materials in a container - The present invention is an apparatus and method for detecting foreign material in containers in a product stream traveling on a conveyor. Two X-ray emitters and to sensor arrays are positioned in a constellation to improve the detection of foreign material. A first x-ray emitter is positioned so that it projects an x-ray beam both toward the product stream and also in a downward manner through the product stream. A second x-ray emitter is positioned so that it projects an x-ray beam both toward the products stream and in an upward manner through the product stream. Two sensor arrays are each positioned in receiving relation to each of the x-ray beams to receive and provide signals from each of the beams after they have interacted with the product stream. Signals from each of the two sensor arrays are processed and compared with user defined thresholds to detect and indicate the presence of foreign material in containers.01-28-2010

Grant Anderson, San Francisco, CA US

Patent application numberDescriptionPublished
20110302098METHOD AND SYSTEM FOR PROVIDING ANSWERS TO USERS OF A MULTI-TENANT DATABASE SYSTEM - Online communities, also referred to as “forums,” are used as a customer support tool along with a repository of useful articles, also referred to as “knowledge base.” Users may navigate between the forum and the knowledge base. Social networks can also be used to access the forum and knowledge base. Forums and knowledge bases that have confidential data may be restricted to employees of a multi-tenant database system. Any of the above embodiments can be used independently or together with any combination of other embodiments.12-08-2011
20120116982METHOD AND SYSTEM FOR ESCALATING CONTENT OF DISCUSSIONS TO PARTICULAR MEMORY LOCATIONS - In this specification, online communities also referred to as forums, are used as a customer support tool. Users of the forum post questions and replies. In some embodiments users can vote on the replies. The authorized personnel can add an entry in a database based on the forum content. In an embodiment, such an entry could be in customer case management system when a question is not well answered or not answered at all and needs attention of customer support agent. In another embodiment, the entry could be in a knowledge base management system when a question is well answered and is considered to be potentially useful for many forum users. Any of the above embodiments can be used independently or together with any combination of other embodiments.05-10-2012

Gretchen Anderson, San Francisco, CA US

Patent application numberDescriptionPublished
20080260210TEXT CAPTURE AND PRESENTATION DEVICE - Embodiments of the invention provide devices and methods for capturing text found in a variety of sources and transforming it into a different user-accessible formats or medium. For example, the device can capture text from a magazine and provide it to the user as spoken words through headphones or speakers. Such devices are useful for individuals such as those having reading difficulties (such as dyslexia), blindness, and other visual impairments arising from diabetic retinopathy, cataracts, age-related macular degeneration (AMD), and glaucoma.10-23-2008
20090169061READING DEVICE WITH HIERARCHAL NAVIGATION - In some embodiments, disclosed is reading device that comprises a camera, at least one processor, and a user interface. The camera scans at least a portion of a document having text to generate a raster file. The processor processes the raster file to identify text blocks. The user interface allows a user to hierarchically navigate the text blocks when they are read to the user.07-02-2009
20090172513READING DEVICE WITH SHORTCUT READ FUNCTION - In some embodiments, a reading device is provided with a shortcut read mode in which a user can instruct the reading device of the type of document (e.g., invoice, package label, newspaper, etc.) that is to be read so that the device can more efficiently find and read back to the user desired (target) information from the document.07-02-2009
20090245695DEVICE WITH AUTOMATIC IMAGE CAPTURE - In some embodiments, provided are methods and reading devices with image capture capabilities for efficiently capturing multiple images.10-01-2009

James R. Anderson, San Francisco, CA US

Patent application numberDescriptionPublished
20100100420TARGET MARKETING METHOD AND SYSTEM - A marketing method and system. The method includes receiving by a computing system total population data. A peer group is selected from the total population data. The peer group is associated with a first marketing action. A list of attributes characterizing the peer group is generated. The attributes are associated with the marketing action, demographic data, and additional purchasing habits of the peer group. A target group of individuals of the total population data is selected. The attributes are associated with the individuals of the target group. Scores associated with the individuals of the target group are generated. The individuals of the target group are ranked based on said scores. A ranking list based is generated. The ranking list includes the individuals of the target group in a ranked order. The ranking list is stored.04-22-2010

J. Christopher Anderson, San Francisco, CA US

Patent application numberDescriptionPublished
20080227195Expanding the eukaryotic genetic code - This invention provides compositions and methods for producing translational components that expand the number of genetically encoded amino acids in eukaryotic cells. The components include orthogonal tRNAs, orthogonal aminoacyl-tRNA synthetases, orthogonal pairs of tRNAs/synthetases and unnatural amino acids. Proteins and methods of producing proteins with unnatural amino acids in eukaryotic cells are also provided.09-18-2008
20100160618Expanding the eukaryotic genetic code - This invention provides compositions and methods for producing translational components that expand the number of genetically encoded amino acids in eukaryotic cells. The components include orthogonal tRNAs, orthogonal aminoacyl-tRNA synthetases, orthogonal pairs of tRNAs/synthetases and unnatural amino acids. Proteins and methods of producing proteins with unnatural amino acids in eukaryotic cells are also provided.06-24-2010
20100291559Compositions of orthogonal lysyl-tRNA and aminoacyl-tRNA synthetase pairs and uses thereof - Compositions and methods of producing components of protein biosynthetic machinery that include orthogonal lysyl-tRNAs, orthogonal lysyl-aminoacyl-tRNA synthetases, and orthogonal pairs of lysyl-tRNAs/synthetases, which incorporate homoglutamines into proteins are provided in response to a four base codon. Methods for identifying these orthogonal pairs are also provided along with methods of producing proteins with homoglutamines using these orthogonal pairs.11-18-2010
20110217733Expanding the eukaryotic genetic code - This invention provides compositions and methods for producing translational components that expand the number of genetically encoded amino acids in eukaryotic cells. The components include orthogonal tRNAs, orthogonal aminoacyl-tRNA synthetases, orthogonal pairs of tRNAs/synthetases and unnatural amino acids. Proteins and methods of producing proteins with unnatural amino acids in eukaryotic cells are also provided.09-08-2011
20120004183Unnatural reactive amino acid genetic code additions - This invention provides compositions and methods for producing translational components that expand the number of genetically encoded amino acids in eukaryotic cells. The components include orthogonal tRNAs, orthogonal aminoacyl-tRNA synthetases, pairs of tRNAs/synthetases and unnatural amino acids. Proteins and methods of producing proteins with unnatural amino acids in eukaryotic cells are also provided.01-05-2012
20120129215Compositions of Orthogonal Lysyl-tRNA and Aminoacyl-tRNA Synthetase Pairs and Uses Thereof - Compositions and methods of producing components of protein biosynthetic machinery that include orthogonal lysyl-tRNAs, orthogonal lysyl-aminoacyl-tRNA synthetases, and orthogonal pairs of lysyl-tRNAs/synthetases, which incorporate homoglutamines into proteins are provided in response to a four base codon. Methods for identifying these orthogonal pairs are also provided along with methods of producing proteins with homoglutamines using these orthogonal pairs.05-24-2012
20120135524Novel Nucleic Acid Constructs Containing Orthogonal Site Selective Recombinases (OSSRs) - The present invention provides for a recombinant nucleic acid comprising a nucleotide sequence comprising a plurality of constructs, wherein each construct independently comprises a nucleotide sequence of interest flanked by a pair of recombinase recognition sequences. Each pair of recombinase recognition sequences is recognized by a distinct recombinase. Optionally, each construct can, independently, further comprise one or more genes encoding a recombinase capable of recognizing the pair of recombinase recognition sequences of the construct. The recombinase can be an orthogonal (non-cross reacting), site-selective recombinase (OSSR).05-31-2012

Patent applications by J. Christopher Anderson, San Francisco, CA US

S. Christoper Anderson, San Francisco, CA US

Patent application numberDescriptionPublished
20110277580Force Transmission for Robotic Surgical Instrument - A force transmission transmits a force received by an input gimbal plate having two degrees of freedom to an output gimbal plate. The input gimbal plate is coupled to a first end of least three lever arms supported by a pivot. The output gimbal plate is coupled to a second end of the lever arms. The output gimbal plate may be coupled to the lever arms by flexible cables. The cables may be substantially contained within a tube. The output gimbal plate may be substantially smaller than the input gimbal plate. The force transmission may include a secondary output gimbal plate coupled to secondary levers that are coupled to the lever arms. The secondary levers may be third class levers. The secondary output gimbal plate may move proportionately to movement of the output gimbal plate. The force transmission may control a surgical end effector in a robotic surgical instrument.11-17-2011

S. Christopher Anderson, San Francisco, CA US

Patent application numberDescriptionPublished
20100163057STERILE SURGICAL ADAPTOR - A sterile adaptor, a sterile drape with the integrated sterile adaptor, and a telerobotic surgical system including the sterile drape with a drape interface are provided. The adaptor, drape, and system allow for draping portions of a telerobotic surgical system to maintain a sterile barrier between the sterile surgical field and the non-sterile robotic system while also providing an interface for transferring mechanical and electrical energy and signals between a robotic arm and a surgical instrument in the sterile field.07-01-2010
20100174293STERILE SURGICAL ADAPTOR - A sterile drape with integrated sterile adaptor, a telerobotic surgical system, and method of use are provided for draping portions of a telerobotic surgical system to maintain a sterile barrier between the sterile surgical field and the non-sterile robotic system while also providing an interface for transferring mechanical and electrical energy and signals.07-08-2010
20100200002STERILE SURGICAL DRAPE - An improved sterile drape, system, and method for draping portions of a telerobotic surgical system are provided. In one embodiment, a sterile drape includes an exterior surface adjacent to a sterile field for performing a surgical procedure, and an interior surface forming a cavity for receiving the non-sterile portion of a robotic surgical system, such as a manipulator. The drape further includes a fastener coupled to the exterior surface for securing the sterile drape to the non-sterile portion of the robotic surgical system while reducing the volume of the sterile drape. Advantageously, the drape allows for quick and simple installation and increases visualization of the patient by reducing the size of the drape with more form fitting features, while allowing for freedom of movement of the manipulator.08-12-2010
20100228284SURGICAL TOOL HAVING POSITIVELY POSITIONABLE TENDON-ACTUATED MULTI-DISK WRIST JOINT - The present invention is directed to a tool having a wrist mechanism that provides pitch and yaw rotation in such a way that the tool has no singularity in roll, pitch, and yaw. A positively positionable multi-disk wrist mechanism includes a plurality of disks or vertebrae stacked in series. Each vertebra is configured to rotate in pitch or in yaw with respect to each neighboring vertebra. Actuation cables are used to manipulate and control movement of the vertebrae. In specific embodiments, some of the cables are distal cables that extend from a proximal vertebra through one or more intermediate vertebrae to a distal vertebra, while the remaining cables are medial cables that extend from the proximal vertebra to one or more of the intermediate vertebrae. The cables are actuated by a pivoted plate cable actuator mechanism. In specific embodiments, the actuator mechanism includes a plurality of small radius holes or grooves for receiving the medial cables and a plurality of large radius holes or grooves for receiving the distal cables. The holes or grooves restrain the medial cables to a small radius of motion and the distal cables to a large radius of motion, so that the medial cables to the medial vertebra move only a fraction of the amount as the distal cables to the distal vertebra, so as to achieve precise control and manipulation of the vertebrae.09-09-2010
20110028991Cardiac Tissue Ablation Instrument with Flexible Wrist - An articulate minimally invasive surgical instrument with a flexible wrist to facilitate the safe placement and provide visual verification of the ablation catheter or other devices in Cardiac Tissue Ablation (CTA) treatments is described. In one embodiment, the instrument is an endoscope which has an elongate shaft, a flexible wrist at the working end of the shaft, and a vision scope lens at the tip of the flexible wrist. The flexible wrist has at least one degree of freedom to provide the desired articulation. It is actuated and controlled by a drive mechanism located in the housing at the distal end of the shaft. The articulation of the endoscope allows images of hard-to-see places to be taken for use in assisting the placement of the ablation catheter on the desired cardiac tissue. The endoscope may further include couplings to releasably attach an ablation device/catheter or a catheter guide to the endoscope thereby further utilizing the endoscope articulation to facilitate placement of the ablation catheter on hard-to-reach cardiac tissues. In another embodiment, the articulate instrument is a grasper or any other instrument with a flexible wrist and a built-in lumen to allow an endoscope to insert and be guided to the distal end of the instrument.02-03-2011
20110118755Flexible Wrist for Surgical Tool - The present invention is directed to a tool having a wrist mechanism that provides pitch and yaw rotation in such a way that the tool has no singularity in roll, pitch, and yaw. In one embodiment, a minimally invasive surgical instrument comprises an elongate shaft having a working end, a proximal end, and a shaft axis between the working end and the proximal end; and an end effector. A wrist member has a flexible tube including an axis extending through an interior surrounded by a wall. The wall of the flexible tube includes a plurality of lumens oriented generally parallel to the axis of the flexible tube. The wrist member has a proximal portion connected to the working end of the elongate shaft and a distal portion connected to the end effector. A plurality of actuation cables have distal portions connected to the end effector and extend from the distal portion through the lumens of the wall of the wrist member toward the elongate shaft to proximal portions which are actuatable to bend the wrist member in pitch rotation and yaw rotation.05-19-2011
20110125166Flexible Wrist for Surgical Tool - The present invention is directed to a tool having a wrist mechanism that provides pitch and yaw rotation in such a way that the tool has no singularity in roll, pitch, and yaw. In one embodiment, a minimally invasive surgical instrument comprises an elongate shaft having a working end, a proximal end, and a shaft axis between the working end and the proximal end; and an end effector. A wrist member has a flexible tube including an axis extending through an interior surrounded by a wall. The wall of the flexible tube includes a plurality of lumens oriented generally parallel to the axis of the flexible tube. The wrist member has a proximal portion connected to the working end of the elongate shaft and a distal portion connected to the end effector. A plurality of actuation cables have distal portions connected to the end effector and extend from the distal portion through the lumens of the wall of the wrist member toward the elongate shaft to proximal portions which are actuatable to bend the wrist member in pitch rotation and yaw rotation.05-26-2011
20110218551INSTRUMENT INTERFACE OF A ROBOTIC SURGICAL SYSTEM - An instrument interface of a robotic manipulator and a surgical system including the instrument interface are provided. In one embodiment, the instrument interface includes a spring-loaded input for providing axial load and torque to a sterile adaptor capable of operably coupling an instrument. In another embodiment, a robotic surgical manipulator system includes a manipulator assembly, including a base link operably coupled to a distal end of a manipulator arm, and a carriage link movably coupled to the base link along a lengthwise axis, the carriage link including an integrated instrument interface. The system further includes an instrument operably coupled to the carriage link via the instrument interface, and a processor operably coupled to the manipulator assembly for sensing presence of the instrument.09-08-2011
20110277579Cable Re-ordering Device - A cable guide re-orders a plurality of cables. A first guide plate has a plurality of first guide holes that receive a plurality of cables in a first order. A second guide plate has a plurality of second guide holes that receive the plurality of cables in a different second order. An intermediate guide plate is located between the first and second guide plates. The intermediate guide plate has a plurality of intermediate guide holes. Each of the intermediate guide holes receives one of the plurality of cables and causes a change of direction in the cable to facilitate the change from the first to the second order. The intermediate guide plate may further include cable passages to allow some cables to pass through without changing direction. There may be more than one intermediate guide plate. The cables may change from a generally linear to a generally circular arrangement.11-17-2011

Patent applications by S. Christopher Anderson, San Francisco, CA US

S. Christpher Anderson, San Francisco, CA US

Patent application numberDescriptionPublished
20120010628Sheaths for Jointed Instruments - Sheaths for medical instruments cover wrist mechanisms to provide a barrier to infiltration of biological material into the instrument, electrical isolation of energized portions of the instrument, seal the instrument to help maintain cavity pressure within a patient, or reduce the chance that two jointed instruments will tangle during a medical procedure.01-12-2012

Scott Anderson, San Francisco, CA US

Patent application numberDescriptionPublished
20100235468Ad Server Integration - A method and system for providing a content object is disclosed with an in-stream ad unit inserted into the content object for a content object player. The content object is audio and/or video. A media services platform (MSP) knows of one or more in-stream slots in the content object where in-stream ad units may be placed. The MSP queries a display ad server (DAS) to specify the in-stream ad unit, however the DAS does not natively support in-stream ad units in this embodiment. The MSP maps one or more in-stream slots in the content object to corresponding display ad locations. The MSP places the in-stream ad unit into the slot of the content object to create a processed content object. The MSP optionally transcodes the processed content object. The processed content object is downloaded or streamed to the content object player.09-16-2010
20110252082SYSTEM AND METHOD FOR DELIVERY OF CONTENT OBJECTS - Techniques for delivering content to an end user device are disclosed. A policy server performs an ingest process in which multiple versions of a content object are created. The multiple versions of the content object are associated with a single network identifier which can be distributed to publishers of the content object. When the content object is requested using the single network identifier, the policy server determines a preferred version and delivery orchestration scheme from among the multiple versions for delivery to an end user device based on several criteria. The policy server may thereafter orchestrate delivery of the preferred version of the content object to the end user device. The single network identifier may be associated with an edge location in a content delivery network (CDN) and the policy server may orchestrate delivery in cooperation with servers at the CDN edge location.10-13-2011
20120016753AD SERVER INTEGRATION - A method and system for providing a content object is disclosed with an in-stream ad unit inserted into the content object for a content object player. The content object is audio and/or video. A media services platform (MSP) knows of one or more in-stream slots in the content object where in-stream ad units may be placed. The MSP queries a display ad server (DAS) to specify the in-stream ad unit, however the DAS does not natively support in-stream ad units in this embodiment. The MSP maps one or more in-stream slots in the content object to corresponding display ad locations. The MSP places the in-stream ad unit into the slot of the content object to create a processed content object. The MSP optionally transcodes the processed content object. The processed content object is downloaded or streamed to the content object player.01-19-2012

Patent applications by Scott Anderson, San Francisco, CA US