| Patent application number | Description | Published |
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| 20090024049 | CROSS-MODALITY SYNTHESIS OF CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYSTEM, AND EFFECTOR DATA - An cross-modality response synthesizer analyzes and enhances central nervous system, autonomic nervous system, and effector data to a evaluate subject response to stimuli. A data collection mechanism obtains response data from a subject exposed to stimuli, such as marketing and entertainment stimuli. The cross-modality response synthesizer aligns and combines response data from multiple modalities to provide more accurate determinations of the effectiveness of stimuli. For example, facial emotion encoding measures are aligned and combined with electroencephalography (EEG) to enhance the valence of an EEG emotional engagement measure. | 01-22-2009 |
| 20090024447 | ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYTEM, AND EFFECTOR DATA - Central nervous system, autonomic nervous system, and effector data is measured and analyzed to determine the effectiveness of marketing and entertainment stimuli. A data collection mechanism including multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data. The response data is enhanced using intra-modality response synthesis and/or a cross-modality response synthesis. | 01-22-2009 |
| 20090024448 | PROTOCOL GENERATOR AND PRESENTER DEVICE FOR ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS - A protocol generator and presenter device provides stimuli to a subject to allow analysis of the effectiveness of marketing and entertainment materials. A protocol generator generates presentation parameters such as length of presentation, number of repetitions, number of physiological baselines, etc. The presenter device uses the presentation parameters to elicit responses from a subject that are then measured and analyzed using multiple neurophysiological modalities. Feedback is provided to the protocol generator and presenter device to dynamically update presentation parameters. | 01-22-2009 |
| 20090024449 | HABITUATION ANALYZER DEVICE UTILIZING CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYSTEM AND EFFECTOR SYSTEM MEASUREMENTS - A system performs habituation analysis using central nervous system, autonomic nervous system, and effector data. Subjects are repeatedly exposed to stimulus material and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is analyzed to determine habituation and associated wear-out profiles for stimulus material. | 01-22-2009 |
| 20090024475 | NEURO-FEEDBACK BASED STIMULUS COMPRESSION DEVICE - A stimulus compression device determines neuro-feedback significance corresponding to stimulus material and modifies the stimulus material using neuro-feedback significance measures. For example, the stimulus compression device determines portions of a media stream corresponding to low neuro-feedback significance and removes them from the media stream. Compression of stimulus material may involve removal, modification, repetition, bit rate adjustment, resolution adjustment, etc. Transitions can be smoothed or lengthened to further improve processed stimulus material. | 01-22-2009 |
| 20090025023 | MULTI-MARKET PROGRAM AND COMMERCIAL RESPONSE MONITORING SYSTEM USING NEURO-RESPONSE MEASUREMENTS - A system performs program and commercial response monitoring using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Multiple subjects in multiple markets are exposed to programming and commercials and neuro-response data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is provided for response integration to measure and track multi-market program and commercial response to stimulus materials. | 01-22-2009 |
| 20090030287 | INCENTED RESPONSE ASSESSMENT AT A POINT OF TRANSACTION - Subjects exposed to stimulus materials such stimulus associated with products and services are provided with incentives to provide response assessments at a point of transaction. The point of transaction has a time and/or location near the point of exposure to the stimulus materials and response collection. In some examples, the point of transaction is associated with a product request, information request, service request, product delivery, information download, service fulfillment, etc. Response data is collected at the point of transaction to more accurately assess user responses to stimulus materials. | 01-29-2009 |
| 20090030303 | AUDIENCE RESPONSE ANALYSIS USING SIMULTANEOUS ELECTROENCEPHALOGRAPHY (EEG) AND FUNCTIONAL MAGNETIC RESONANCE IMAGING (FMRI) - Neuro-response data including Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI) is filtered, analyzed, and combined to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism including multiple modalities such as, Electroencephalography (EEG), Functional Magnetic Resonance Imaging (fMRI), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data and removes cross-modality interference. | 01-29-2009 |
| 20090030717 | INTRA-MODALITY SYNTHESIS OF CENTRAL NERVOUS SYSTEM, AUTONOMIC NERVOUS SYSTEM, AND EFFECTOR DATA - An intra-modality response synthesizer analyzes and enhances central nervous system, autonomic nervous system, and effector data to evaluate subject response to stimuli. A data collection mechanism obtains response data from a subject exposed to stimuli, such as marketing and entertainment stimuli. The intra-modality response synthesizer analyzes and synthesizes a plurality of modality specific response measures from central nervous system, autonomic nervous system, and effector systems. For example, the intra-modality response synthesizer analyzes response data including neurophysiological data to evaluate the effectiveness of stimuli by analyzing interactions between multiple regions of the brain. | 01-29-2009 |
| 20090030930 | NEURO-INFORMATICS REPOSITORY SYSTEM - A neuro-informatics repository system is provided to allow efficient generation, management, and access to central nervous system, autonomic nervous system, effector data, and behavioral data obtained from subjects exposed to stimulus material. Data collected using multiple modalities such as Electroencephalography (EEG), Electrooculography (EOG), Galvanic Skin Response (GSR), Event Related Potential (ERP), surveys, etc., is stored using a variety of data models to allow efficient querying, report generation, analysis and/or visualization. | 01-29-2009 |
| 20090036755 | ENTITY AND RELATIONSHIP ASSESSMENT AND EXTRACTION USING NEURO-RESPONSE MEASUREMENTS - A system performs entity and relationship assessment and extraction using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Subjects are exposed to stimulus material and neuro-response data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is provided to assess and extract entity and relationship formation among individuals, groups, or objects in marketing, advertising, entertainment, and other stimuli. | 02-05-2009 |
| 20090036756 | NEURO-RESPONSE STIMULUS AND STIMULUS ATTRIBUTE RESONANCE ESTIMATOR - A system determines neuro-response stimulus and stimulus attribute resonance. Stimulus material and stimulus material attributes such as communication, concept, experience, message, images, audio, pricing, and packaging are evaluated using neuro-response data collected with mechanisms such as Event Related Potential (ERP), Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Neuro-response data is analyzed to determine stimulus and stimulus attribute resonance. | 02-05-2009 |
| 20090062629 | STIMULUS PLACEMENT SYSTEM USING SUBJECT NEURO-RESPONSE MEASUREMENTS - A system evaluates and selects temporal and spatial locations for introduction of stimulus material. Video streams, physical locations, print advertisements, store shelves, images, commercials, etc. are analyzed to identify locations for introducing stimulus material, such as messages, brand images, products, media, marketing and/or other sales materials. The system analyzes neuro-response measurements from subjects exposed to stimulus material in different temporal and spatial locations. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. Neuro-response measurements are analyzed to select temporal and spatial locations for introduction of stimulus material. | 03-05-2009 |
| 20090062681 | CONTENT BASED SELECTION AND META TAGGING OF ADVERTISEMENT BREAKS - A system evaluates stimulus materials such as videos, imagery, web pages, text, etc., in order to determine resonance and priming levels for various products and services at different temporal and spatial locations including advertisement breaks in the stimulus materials. The stimulus materials are tagged with resonance and priming level information to allow intelligent selection of suitable advertisement content for insertion at various locations in the stimulus materials. Response data such as survey data and/or neuro-response data including Event Related Potential (ERP), Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding data may be used to determine resonance and priming levels. | 03-05-2009 |
| 20090063255 | CONSUMER EXPERIENCE ASSESSMENT SYSTEM - A system assesses consumer experience by evaluating neuro-response measurements for a consumer exposed to products, services, offerings, and stimulus. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. Components of a consumer experience are analyzed to assess neuro-response measurements specific to each component. In many instances, neuro-response data is combined with other data and analyzed to determine total consumer experience. | 03-05-2009 |
| 20090063256 | CONSUMER EXPERIENCE PORTRAYAL EFFECTIVENESS ASSESSMENT SYSTEM - A system assesses consumer experience portrayal effectiveness by evaluating neuro-response measurements for a consumer directly experiencing stimulus and/or indirectly experiencing stimulus through observation of another. Neuro-response measurements are collected using multiple modalities to evaluate personal and observed experiences of products, services, offerings, and stimulus. Examples of neuro-response measurements include Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding measurements. In many instances, neuro-response data is combined with other data and analyzed to assess total consumer experience portrayal effectiveness. | 03-05-2009 |
| 20090082643 | ANALYSIS OF MARKETING AND ENTERTAINMENT EFFECTIVENESS USING MAGNETOENCEPHALOGRAPHY - Central nervous system, autonomic nervous system, and effector data is measured and analyzed to determine the effectiveness of marketing and entertainment stimuli. A data collection mechanism including multiple modalities such as Magnetoencephalography (MEG), Electrooculography (EOG), Galvanic Skin Response (GSR), etc., collects response data from subjects exposed to marketing and entertainment stimuli. A data cleanser mechanism filters the response data. The response data is enhanced using intra-modality response synthesis and/or a cross-modality response synthesis. | 03-26-2009 |
| 20090083129 | PERSONALIZED CONTENT DELIVERY USING NEURO-RESPONSE PRIMING DATA - A system evaluates source materials such as videos, imagery, web pages, text, etc., in order to determine priming characteristics associated with the source materials. The system also obtains user preferences such as user interests, purchase history, location information, etc. The priming characteristics and user characteristics are blended to obtain blended attributes. The blended attributes are correlated with stimulus material attributes to intelligently and dynamically select stimulus material such as marketing, entertainment, informational materials, etc., for introduction into the source material. The stimulus material may be inserted in real-time or near real-time into the source material for delivery to a user. | 03-26-2009 |
| 20090327068 | NEURO-PHYSIOLOGY AND NEURO-BEHAVIORAL BASED STIMULUS TARGETING SYSTEM - A system performs stimulus targeting using neuro-physiological and neuro-behavioral data. Subjects are exposed to stimulus material such as marketing and entertainment materials and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Neuro-physiological and neuro-behavioral data collected is analyzed to select targeted stimulus materials. The targeted stimulus materials are provided to particular subjects for a variety of purposes. | 12-31-2009 |
| 20090328089 | AUDIENCE RESPONSE MEASUREMENT AND TRACKING SYSTEM - A system performs audience response measurement and tracking using neuro-response data such as central nervous system, autonomic nervous system, and effector data. Subjects are exposed to stimulus material such as marketing and entertainment materials and data is collected using mechanisms such as Electroencephalography (EEG), Galvanic Skin Response (GSR), Electrocardiograms (EKG), Electrooculography (EOG), eye tracking, and facial emotion encoding. Data collected is analyzed to measure and track audience response to the stimulus materials. | 12-31-2009 |
| 20100145215 | BRAIN PATTERN ANALYZER USING NEURO-RESPONSE DATA - A system obtains neuro-response data such as central nervous system, autonomic nervous system, and effector system measurements from subjects exposed to stimulus material. Stimulus material is categorized and/or tagged. Survey based responses and resulting linguistic, perceptual, expressive, and/or motor responses are obtained, integrated with neuro-response data, and stored in a brain pattern analyzer repository. Neurological signatures for concepts such as yes, no, buy, purchase, acquire, like, dislike, correct, incorrect can be determined on a group, subgroup, or individual basis and stored in the brain pattern analyzer repository. The brain pattern analyzer repository may be used to predict behavior based on neurological signatures and/or similarly categorized and tagged stimulus materials that elicit corresponding neuro-response patterns for particular subject groups. | 06-10-2010 |
| 20100183279 | METHODS AND APPARATUS FOR PROVIDING VIDEO WITH EMBEDDED MEDIA - A system modifies video by embedding portions of media, such as subsets of image pixels, in video frames. When the video is played at normal speed, the media is not discernible. However, when the video is played at an accelerated rate in the forward or reverse direction, the portions of images embedded in video frames coalesce into discernible media. The embedded media may be simple text, images, video, audio, or other media. The system may also evaluate base videos as well as insertion media using neuro-response measurements to determine how and what type of media to embed. The media may be embedded in real-time or near real-time into video for delivery to a user for playback on devices such as digital video recorders, computer systems, software and hardware players, cable boxes, etc. | 07-22-2010 |
| 20100186031 | METHODS AND APPARATUS FOR PROVIDING PERSONALIZED MEDIA IN VIDEO - A system provides personalized media in video for presentation using a video decoder in a device such as a video recorder, hardware or software player, computer system, or television. The personalized media may be embedded or hidden in a video stream or provided separately. A video decoder determines profile and preference information associated with a viewer, group, or demographic and personalizes commercial content using the profile and preference information. The system includes personalized media by introducing, embedding, overlaying, etc., media on video during commercial breaks. Personalized media may be provided during normal viewing or may be provided when a skip forward or fast forward request is received. The system may also evaluate personalization mechanisms using neuro-response measurements. | 07-22-2010 |
| 20100186032 | METHODS AND APPARATUS FOR PROVIDING ALTERNATE MEDIA FOR VIDEO DECODERS - A system provides programming and advertising to a video decoder such as a digital video recorder, computer system, software or hardware player, etc. When a user makes a request to skip a commercial by issuing a command such as 30 second skip forward, alternate media is provided. In some examples, an image advertisement is provided for a predetermined period of time either during the commercial break or when regular programming resumes. In other examples, a substitute commercial is shown. The substitute commercial may be shortened or compressed. The alternate media may be perceptually encoded in a video stream, hidden in a video stream, or provided in a separate stream. In some examples, survey based and neuro-response based data is used to evaluate and select alternate media for particular programming. | 07-22-2010 |
| 20100214318 | NEUROLOGICALLY INFORMED MORPHING - Morphing of source and target media including images, video, and audio is performed in a neurologically informed manner. Neurological data is used to determine optimal or near optimal source media and target media contribution levels for morphs that can be used to influence bias, persuasion, etc. Categorical perception shift boundaries and other regions are analyzed in evaluating contribution levels. Neurologically salient attributes of media are determined and morphed more significantly than less neurologically salient attributes. | 08-26-2010 |
| 20100215289 | PERSONALIZED MEDIA MORPHING - User preference information is obtained from a user in order to personalize morphing of media for presentation to the user. User preference information may be provided by a user, generated based on user activity, or determined based on user group associations. Target media is analyzed and selected using user preference information. Contribution levels of source and target media are determined to morph target media into source media. Neurologically salient attributes of media are determined and morphed more significantly than less neurologically salient attributes. Morphed media is presented to the user to influence bias, persuasion, etc. | 08-26-2010 |
| 20100249538 | PRESENTATION MEASURE USING NEUROGRAPHICS - Presentation of materials such as advertising and marketing materials is evaluated and/or dynamically modified using neurographical data. User images, video, and audio, etc. are analyzed when a user is presented with stimulus materials. User data such as a user image is matched with a neurographical aggregate to identify user information and emotional state. The neurographical aggregate identifies actions and/or additional stimulus material for presentation to the user. User information and emotional state also allow evaluation of the presented materials. | 09-30-2010 |
| 20100249636 | PERSONALIZED STIMULUS PLACEMENT IN VIDEO GAMES - A system analyzes neuro-response measurements from subjects exposed to video games to identify neurologically salient locations for inclusion of stimulus material and personalized stimulus material such as video streams, advertisements, messages, product offers, purchase offers, etc. Examples of neuro-response measurements include Electroencephalography (EEG), optical imaging, and functional Magnetic Resonance Imaging (fMRI), eye tracking, and facial emotion encoding measurements. | 09-30-2010 |
| 20100250325 | NEUROLOGICAL PROFILES FOR MARKET MATCHING AND STIMULUS PRESENTATION - A neurological profile associated with introversion/extroversion levels, simultaneous visual element processing capability, and/or dynamism processing capability, etc., is determined to select market categories and stimulus material targeted to the particular neurological profile. The neurological profile is determined using information such as user input, user activity, social and environmental factors, genetic and developmental factors, and/or neuro-response data. The neurological profile can be matched with corresponding neurological profile templates to select market categories and stimulus material. | 09-30-2010 |
| 20110046473 | EEG TRIGGERED FMRI SIGNAL ACQUISITION - Neuro-response data including Electroencephalography (EEG) and Functional Magnetic Resonance Imaging (fMRI) data is collected, filtered and/or analyzed to evaluate the effectiveness of stimulus materials such as marketing and entertainment materials. A data collection mechanism obtains fMRI signals indicating a hemodynamic response to marketing or entertainment stimuli. In certain embodiments, such signals include region-specific blood oxygen level dependent (BOLD) signals that correlate with region-specific neural activity. fMRI signal acquisition is triggered by one or more EEG signatures indicating neural activity in response to exposure to stimulus materials. | 02-24-2011 |
| 20110046502 | DISTRIBUTED NEURO-RESPONSE DATA COLLECTION AND ANALYSIS - Distributed mechanisms are provided for identifying stimulus material and collecting neuro-response data from subjects exposed to the stimulus material in a variety of environments. Neuro-response data collection mechanisms such as Electroencephalography (EEG), Electrooculography (EOG), eye tracking, and/or facial emotion encoding are used to collect data from subjects in environments such as home, work, and recreational settings. Cameras, audio recorders, video recorders, processors, etc., identify stimulus material the subject is exposed to. The data collected may be minimally or extensively processed prior to transmission to a neuro-response data analyzer. | 02-24-2011 |
| 20110046503 | DRY ELECTRODES FOR ELECTROENCEPHALOGRAPHY - An electroencephalography (EEG) system includes a dry electrode design having a jagged, angular, comb, etc. shaped support housing. Each dry electrode housing includes multiple electrodes where each electrode has multiple contacts for scalp placement with minimal interference from hair. Signals from individual contacts may be disregarded and each housing may provide one or more aggregated signals for data analysis. Each electrode may be placed in close proximity with neighboring electrodes as no conductive gel is required and may be attached to the scalp using straps, elastic cap, spring-type materials, tape, etc. The dry electrode design effectively measures bio-signals including neurological activity. | 02-24-2011 |
| 20110046504 | DISTRIBUTED NEURO-RESPONSE DATA COLLECTION AND ANALYSIS - Distributed mechanisms are provided for collecting neuro-response data from subjects exposed to the stimulus material in multiple settings. Stimulus material may include marketing and entertainment materials. Neuro-response data collection mechanisms such as Electroencephalography (EEG) and Electrooculography (EOG) are used to collect data from subjects in laboratory and corporate settings. Neuro-response data is transmitted over a network to a data analyzer. The neuro-response data is processed at the data analyzer and effectiveness data for the stimulus material is received. | 02-24-2011 |
| 20110047121 | ANALYSIS OF THE MIRROR NEURON SYSTEM FOR EVALUATION OF STIMULUS - The human mirror neuron system includes neurons that fire both when an individual performs an action and when the individual observes the action being performed by another. Neuro-response data involving the mirror neuron system is collected as a subject is exposed to stimulus material. The stimulus material may include individuals performing actions such as making a purchase, accepting an offer, participating in an activity, etc. Neuro-response data involving the mirror neuron system of the subject is analyzed to determine the propensity of the subject to act. | 02-24-2011 |
| 20110105937 | ANALYSIS OF CONTROLLED AND AUTOMATIC ATTENTION FOR INTRODUCTION OF STIMULUS MATERIAL - A system analyzes neuro-response measurements including regional electroencephalography (EEG) measurements from subjects exposed to stimulus materials to determine locations in stimulus materials eliciting controlled attention and automatic attention. Additional stimulus materials are inserted into locations having salient attention attributes. In some examples, a challenging task is used to direct controlled attention onto a location and additional stimulus material is subtly presented in the location to benefit from automatic attention and salient attention measurements. | 05-05-2011 |
| 20110106621 | INTRACLUSTER CONTENT MANAGEMENT USING NEURO-RESPONSE PRIMING DATA - A system uses neuro-response information to evaluate content within a cluster, such as commercials in a pod, advertisements in a frame, or products on a shelf, to determine priming characteristics associated with each pieces of content within the cluster. The priming characteristics and other data are combined to obtain blended attributes. The blended attributes are correlated with each piece of intracluster content to allow intelligent management including selection, arrangement, ordering, presentation, and/or scheduling of intracluster content. Intracluster content may also use priming characteristics associated with extracluster content to further improve management. | 05-05-2011 |
| 20110106750 | GENERATING RATINGS PREDICTIONS USING NEURO-RESPONSE DATA - A system evaluates media materials such as programs and advertising by obtaining neuro-response data such as central nervous system, autonomic nervous system, and effector system measurements from subjects exposed to the media materials. Media materials are categorized and/or tagged. Corresponding media materials eliciting similar neuro-response data from users in similar demographic categories are identified. In some examples, ratings predictions are generated by identifying ratings associated with corresponding media materials eliciting similar neuro-response data. | 05-05-2011 |
| 20110119124 | MULTIMEDIA ADVERTISEMENT EXCHANGE - An advertisement exchange obtains characteristics associated with multimedia advertisements such as commercial slots in a commercial pod, banners in a video, announcements in an audio program, etc. Characteristics may include demographic information, advertisement type, survey information, etc. Advertisement slots are offered with information on advertisement slot characteristics and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. Advertisements may be automatically matched with advertisement slots based on advertisement slot characteristics and advertisement characteristics. | 05-19-2011 |
| 20110119129 | ADVERTISEMENT EXCHANGE USING NEURO-RESPONSE DATA - An advertisement exchange determines characteristics associated with advertisement slots such as slots in a commercial pod, locations on a printed page, banners in a video, billboards, etc. Characteristics may include demographic information, advertisement type, and neuro-response characteristics such as priming, attention, engagement, and retention. Advertisement slots are matched with advertisements and may be selected, purchased, exchanged, and analyzed by advertisers, individuals, corporations, and firms. In some examples, bids and offers are made for advertisement slots based on advertisement slot characteristics. Advertisement slot characteristics may be changed in real-time as placement of advertisements in surrounding slots changes the characteristics of a particular slot. | 05-19-2011 |
