Patent application number | Description | Published |
20090055200 | IDENTIFYING AND VALIDATING FACTORS THAT HAVE PARTICULAR EFFECTS ON USER BEHAVIOR - Techniques are described herein for an automatic discovery and validation analyzer that identifies factors that have a particular effect on members of a population in engaging in certain activities. A baseline set and a divergent set of members of the population are identified based on whether a member has experienced a significant change in magnitude of the particular effect during a particular period of time. Differences in behaviors of members of the baseline and divergent sets are then analyzed to identify a candidate factor that corresponds to exposure to an item. Such a candidate factor is then validated as to whether it is a cause of said significant change in magnitude of the particular effect experienced by the divergent set of members. | 02-26-2009 |
20090094311 | System and Method for Detecting Internet Bots - Apparatuses, methods, and systems directed to detect Internet bots in communication networks. Some embodiments of the invention allow an agent of a server to detect human interaction events on a client system. In other particular embodiments, the systems and methods disclosed below can be used to detect bots using server logs. In some other embodiments, the present invention involves sending an agent to a client system and polling the agent on whether human interaction events are detected on the client system. | 04-09-2009 |
20090113288 | CONTENT OPTIMIZATION SYSTEM AND METHOD - Disclosed herein is a statistical approach, a win share approach, used to assign a win share value to content items. User interaction with content items is tracked, and a win share value is assigned to content items in response to a “winning” action performed by a user. Win shares associated with content items are used to identify content items that are to be presented, and can further be used to identify an optimal presentation, e.g., layout, presentation frequency, etc., of content items that is to be presented. | 04-30-2009 |
20090210195 | SIMULATED BUCKET TESTING - The subject matter disclosed herein relates to simulation of bucket testing. | 08-20-2009 |
20100005040 | FORECASTING ASSOCIATION RULES ACROSS USER ENGAGEMENT LEVELS - A method of determining one or more association rules includes: specifying site-sequence values for users, wherein each user is identified with one of a plurality of engagement levels, and the site-sequence values indicate a sequence from a first site to a second site for at least one user identified with a corresponding engagement level; determining cumulative site-sequence values from the site-sequence values for combinations of pairs of sites and distinct engagement levels; determining likelihood values from the cumulative site-sequence values, wherein the likelihood values characterize probabilities for sequences between sites at distinct engagement levels; determining one or more association rules for pairs of sites from one or more corresponding likelihood values at one or more engagement levels, wherein each association rule indicates a sequential association between a corresponding pair of sites; determining one or more confidence values for the one or more association rules by calculating one or more variations of the likelihood values across the engagement levels; and saving one or more values for the one or more associations rules (e.g., likelihood values or confidence values). | 01-07-2010 |
20100036809 | TRACKING MARKET-SHARE TRENDS BASED ON USER ACTIVITY - A method of determining market-share trends includes: specifying values for switching between pairs of search tools for a user; determining values for a transition matrix between the search tools from the switching values; determining steady-state values from the transition matrix for characterizing a steady state arising from a sequential operation of the transition matrix, wherein the steady-state values characterize market-share trends for the search tools; and saving one or more values for the steady state values. | 02-11-2010 |
20100070620 | SYSTEM AND METHOD FOR DETECTING INTERNET BOTS - Apparatuses, methods, and systems directed to detect Internet bots in communication networks. Some embodiments of the present invention allow an agent of a server to periodically record interaction events on a client system. The recorded interaction events are sent to a server and validated by a statistical test. Some embodiments of the present invention may be used to detect bots using server logs. In other embodiments, an agent of a server is able to detect and validate interaction events on a client system and the server periodically polls the agent to determine whether bots are detected on the client system. | 03-18-2010 |
20110055349 | SYSTEM AND METHOD FOR TRANSMISSION OF DNS BEACONS - The present invention is directed towards systems and methods for transmitting a DNS beacon for storage. A method according to one embodiment comprises generating one or more data items for logging and transmitting a DNS request to an authoritative DNS server for a logging domain, with the host name of the DNS request comprising the one or more data items for logging. The DNS request, which comprises the data items for logging, is stored on a storage device. | 03-03-2011 |