| Patent application number | Description | Published |
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| 20080214148 | TARGETING MOBILE SPONSORED CONTENT WITHIN A SOCIAL NETWORK - In embodiments of the present invention improved capabilities are described for receiving wireless provider data associated with a first mobile communication facility, determining a relationship between the first mobile communication facility and a third party based at least on the wireless provider data, and establishing a social network based at least in part on the relationship between the first mobile communication facility and a plurality of third parties using the wireless provider data that may be associated with the mobile communication facility, where a level of influence of a social network user may be assessed at least in part based on social network activity, and sponsored content delivered to the user's mobile communication facility based at least in part on the level of influence. | 09-04-2008 |
| 20080214149 | USING WIRELESS CARRIER DATA TO INFLUENCE MOBILE SEARCH RESULTS - In embodiments, the present invention provides a method and system for receiving a wireless carrier datum from a mobile carrier, receiving a navigation request from a mobile communication facility, assessing a relevancy of a content based at least in part on the relation of the wireless carrier datum to the navigation request, and presenting the content to the mobile communication facility based at least in part on the relevancy of the content. | 09-04-2008 |
| 20080214150 | IDLE SCREEN ADVERTISING - In embodiments, the present invention provides a method and system for providing a user interface that simultaneously and dynamically presents a sponsored content concurrently with activating a mobile communication facility, wherein the dynamic presentation is based at least in part on a mobile subscriber characteristic. | 09-04-2008 |
| 20080214151 | METHODS AND SYSTEMS FOR MOBILE COUPON PLACEMENT - In embodiments, the present invention provides a method and system for receiving a navigation request from a mobile communication facility, associating a sponsored mobile coupon with the navigation request based at least in part on a relevancy, wherein the relevancy is based at least in part on a mobile subscriber characteristic, and presenting the sponsored mobile coupon to the mobile communication facility. | 09-04-2008 |
| 20080214152 | METHODS AND SYSTEMS OF MOBILE DYNAMIC CONTENT PRESENTATION - In embodiments, the present invention provides a method and system for receiving a navigation request from a mobile communication facility, receiving an indicator input, dynamically creating a content based at least in part on an association of the navigation request and the indicator input, and presenting the dynamically created content to the mobile communication facility | 09-04-2008 |
| 20080214153 | Mobile User Profile Creation based on User Browse Behaviors - In embodiments, the present invention provides a method and system for recording data related to a user's mobile web browser activity performed on a mobile communication facility, storing a plurality of mobile web browser activities relating to the user, and creating a user browse behavior profile based at least in part on the plurality of mobile web browser activities, wherein the user browse behavior profile is stored as a type of mobile subscriber characteristic. | 09-04-2008 |
| 20080214154 | ASSOCIATING MOBILE AND NON MOBILE WEB CONTENT - In embodiments of the present invention methods and systems are described for associating a mobile website content with a non-mobile website content, saving the association in a data facility, receiving a request for the non-mobile website content from a mobile communication facility, searching the data facility for the mobile website content associated with the non-mobile website content, and presenting the mobile website content to the mobile communication facility. | 09-04-2008 |
| 20080214155 | INTEGRATING SUBSCRIPTION CONTENT INTO MOBILE SEARCH RESULTS - In embodiments, the present invention provides a method and system for receiving a search query from a mobile communication facility and presenting search results to the mobile communication facility wherein the search results include non-subscription content and content to which a user is subscribed, wherein an indication that the user is subscribed is contained in the mobile subscriber characteristics database associated with the mobile communication facility. | 09-04-2008 |
| 20080214156 | MOBILE DYNAMIC ADVERTISEMENT CREATION AND PLACEMENT - In embodiments, the present invention provides a method and system for receiving a navigation request from a mobile communication facility, receiving an indicator input, receiving a business rule relating to handling a mobile content type, dynamically creating a content based at least in part on an association of the navigation request, the indicator input and the business rule, and presenting the dynamically created content to the mobile communication facility. | 09-04-2008 |
| 20080214157 | Categorization of a Mobile User Profile Based on Browse Behavior - In embodiments, the present invention provides a method and system for using wireless provider data to ascertain a web browser activity, recording a user's mobile web browser activity performed on a mobile communication facility, storing a plurality of mobile web browser activities activities to determine a relationship among web browser activities, creating a category of user profile based at least in part on the analysis, associating the category of user profile with the user, and presenting a content to the mobile communication facility based at least in part on the category of user profile. | 09-04-2008 |
| 20080214162 | REALTIME SURVEYING WITHIN MOBILE SPONSORED CONTENT - In embodiments, the present invention provides a method and system for associating a survey question with an interactive sponsored content, selecting the interactive sponsored content based at least in part on a mobile subscriber characteristic associated with a mobile communication facility, presenting the interactive sponsored content to the mobile communication facility, receiving a response to the survey question from the mobile communication facility, analyzing a plurality of user responses to the survey question, and presenting a survey analytic to the mobile communication facility based at least in part on the analysis. | 09-04-2008 |
| 20080214166 | LOCATION BASED MOBILE SHOPPING AFFINITY PROGRAM - In embodiments, the present invention provides a method and system for presenting an affinity program enrollment opportunity to a mobile communication facility based at least in part on a navigation request made on the mobile communication facility and a location of the mobile communication facility, providing a sponsored affinity program content to an affinity program enrollee, and providing an incentive to the enrollee for an interaction with the sponsored affinity program content. | 09-04-2008 |
| 20080214204 | SIMILARITY BASED LOCATION MAPPING OF MOBILE COMM FACILITY USERS - In embodiments of the present invention methods and systems are described for associating a mobile subscriber characteristic with a mobile communication facility for identifying a location of the mobile communication facility and creating a map that includes the location of the mobile subscriber characteristic based at least in part on the location of the mobile communication facility with which it is associated. | 09-04-2008 |
| 20080215428 | INTERACTIVE MOBILE ADVERTISEMENT BANNERS - In embodiments, the present invention provides a method and system for associating an interactive element with a sponsored content, presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility, and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content. | 09-04-2008 |
| 20080215429 | USING A MOBILE COMMUNICATION FACILITY FOR OFFLINE AD SEARCHING - In embodiments, the present invention provides a method and system for receiving a search keyword from an offline advertisement, entering the search keyword in a mobile communication facility search facility, and presenting content relating to the offline advertisement to the mobile communication facility based at least in part on the search keyword and a relevancy to a criterion associated with the mobile communication facility. | 09-04-2008 |
| 20080215475 | EXCLUSIVITY BIDDING FOR MOBILE SPONSORED CONTENT - In embodiments, the present invention provides a method and system for receiving a bid for an exclusive sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one exclusivity characteristic relating to a mobile subscriber characteristic and matching the at least one exclusivity characteristic with the exclusive sponsored content item based at least in part on a relevancy for presentation to a mobile communication facility. | 09-04-2008 |
| 20080215557 | METHODS AND SYSTEMS OF MOBILE QUERY CLASSIFICATION - In embodiments, the present invention provides a method and system for receiving a search query from a mobile communication facility, receiving an indicator input, classifying the search query in association with the indicator input, and formatting the presentation of a search result of the search query based at least in part on the indicator input and search query association. | 09-04-2008 |
| 20080215623 | MOBILE COMMUNICATION FACILITY USAGE AND SOCIAL NETWORK CREATION - In embodiments, the present invention provides a method and system for associating a mobile subscriber characteristic with a mobile communication facility, creating a first user profile based at least in part on the mobile subscriber characteristic, identifying a relevancy between the first user profile and a second user profile, and sending an invitation to interact with a user associated with the first user profile and a user associated with the second user profile | 09-04-2008 |
| 20080242279 | BEHAVIOR-BASED MOBILE CONTENT PLACEMENT ON A MOBILE COMMUNICATION FACILITY - In embodiments of the present invention improved capabilities are described for receiving a webpage, relevant mobile content, or other mobile information based at least in part on behavioral information related to a mobile communication facility user, and displaying the content or other information to the user's mobile communication facility. | 10-02-2008 |
| 20080270220 | EMBEDDING A NONSPONSORED MOBILE CONTENT WITHIN A SPONSORED MOBILE CONTENT - In embodiments, the present invention provides a method and system for associating a non-sponsored content with a sponsored content based at least in part on a relevancy to a mobile subscriber characteristic associated with a mobile communication facility and presenting the non-sponsored and sponsored content combination to the mobile communication facility as a single content. | 10-30-2008 |
| 20090029687 | COMBINING MOBILE AND TRANSCODED CONTENT IN A MOBILE SEARCH RESULT - In embodiments, the present invention provides a method and system for transcoding non-mobile specific content, creating a blended content repository that includes mobile specific content and transcoded webpage content, receiving a navigation request from a mobile communication facility, presenting a content to the mobile communication facility from the blended content repository based at least in part on a relevancy to the navigation request. | 01-29-2009 |
| 20090222329 | SYNDICATION OF A BEHAVIORAL PROFILE ASSOCIATED WITH AN AVAILABILITY CONDITION USING A MONETIZATION PLATFORM - The present application discloses improved capabilities for aggregating user behavioral data across multiple wireless operators and delivering content to a mobile communication facility based on that aggregation, among other factors. | 09-03-2009 |
| 20090234745 | METHODS AND SYSTEMS FOR MOBILE COUPON TRACKING - In embodiments, the present invention provides a method and system for presenting a sponsored mobile coupon to a mobile communication facility based at least in part on a relevancy, wherein the relevancy is based at least in part on a mobile subscriber characteristic, redeeming the coupon at an offline sponsor location using the mobile communication facility, recording conversion of the coupon in a conversion data repository, transmitting the conversion data repository to a wireless carrier, and analyzing the conversion data repository to determine an action. | 09-17-2009 |
| 20090240568 | AGGREGATION AND ENRICHMENT OF BEHAVIORAL PROFILE DATA USING A MONETIZATION PLATFORM - The present application discloses improved capabilities for aggregating user behavioral data across multiple wireless operators and delivering content to a mobile communication facility based on that aggregation, among other factors. | 09-24-2009 |
| 20090240569 | SYNDICATION OF A BEHAVIORAL PROFILE USING A MONETIZATION PLATFORM - The present application discloses improved capabilities for aggregating user behavioral data across multiple wireless operators and delivering content to a mobile communication facility based on that aggregation, among other factors. | 09-24-2009 |
| 20090240586 | REVENUE MODELS ASSOCIATED WITH SYNDICATION OF A BEHAVIORAL PROFILE USING A MONETIZATION PLATFORM - The present application discloses improved capabilities for aggregating user behavioral data across multiple wireless operators and delivering content to a mobile communication facility based on that aggregation, among other factors. | 09-24-2009 |
| 20090327287 | METHOD AND SYSTEM FOR PERFORMING A SEARCH ON A NETWORK - A computer-implemented method and system for performing a trusted search is described. A credibility score is assigned to a Web site based on whether the Web site meets at least a portion of trust criteria. The Web site is stored in an index of trusted Web sites if the credibility score assigned to the Web site is within a predefined range of credibility scores. The Web site is displayed on a machine if the Web site is determined to contain information that is relevant to a search query. | 12-31-2009 |
| 20100057801 | User Characteristic Influenced Search Results - Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities. | 03-04-2010 |
| 20100063877 | Management of Multiple Advertising Inventories Using a Monetization Platform - In embodiments of the present invention improved capabilities are described for delivery of a sponsored content to a mobile communication facility user. In embodiments, a request may be received for a sponsored content from a publisher, and one or more content inventories may be searched for a content that is relevant to the request. Content may be selected for delivery to the publisher from one or more content inventory. The content may be selected based at least in part on a relevance between the content and the request. The content, and the content inventory from which the relevant content is chosen, may be selected based at least in part on a statistical weight relating to the amount of revenue a wireless operator may realize upon presentation of the content to a mobile communication facility. | 03-11-2010 |
| 20100076845 | Contextual Mobile Content Placement on a Mobile Communication Facility - In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility. | 03-25-2010 |
| 20100076994 | Using Mobile Communication Facility Device Data Within a Monetization Platform - In embodiments of the present invention improved capabilities are described for using a monetization platform to receive, analyze, select, aggregate, and deliver data relating to mobile communication facilities' devices characteristics, to store this data in a mobile communication facilities characteristics database, and use this data, in part, to select content that is relevant to a content request received from a publisher, and appropriate for delivery to the mobile communication facility of the user whose behavior prompted the request. | 03-25-2010 |
| 20100082430 | MANAGING SPONSORED CONTENT BASED ON DEVICE CHARACTERISTICS - Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and rendering capabilities thereof are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities. | 04-01-2010 |
| 20100082431 | Contextual Mobile Content Placement on a Mobile Communication Facility - In embodiments of the present invention improved capabilities are described for displaying mobile content in association with a website on a mobile communication facility based at least in part on receiving a website request from a mobile carrier gateway, receiving contextual information relating to the requested website, associating the received contextual information with a mobile content, and, finally, displaying the mobile content with the website on a mobile communication facility. | 04-01-2010 |
| 20100094878 | Contextual Targeting of Content Using a Monetization Platform - In embodiments of the present invention improved capabilities are described for using a monetization platform server to associate sponsored content with contextual information relating to mobile content, and storing the sponsored content-contextual information association in a data facility for future use in optimizing the delivery of a sponsored content to a mobile communication facility based at least in part on a display datum associated with the mobile communication facility, wherein the display datum includes a contextual datum. | 04-15-2010 |
| 20100121705 | Presentation of Sponsored Content Based on Device Characteristics - Targeted distribution of an advertisement of a first or second sponsor to a plurality of mobile communication facilities may be based on display capabilities thereof and other relevancy determinations. Priority to the delivery of the advertisement of one sponsor over the delivery of the advertisement of another sponsor may be based upon a determination that a yield derived from the financial consideration of the one sponsor is greater than that of the another sponsor. | 05-13-2010 |
| 20100138293 | User Characteristic Influenced Search Results - Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities. | 06-03-2010 |
| 20100138296 | MANAGING SPONSORED CONTENT BASED ON USAGE HISTORY - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 06-03-2010 |
| 20100145804 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 06-10-2010 |
| 20100153208 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 06-17-2010 |
| 20100153211 | Managing Sponsored Content Based on Transaction History - A method for targeted distribution of sponsored content to a plurality of mobile communication facilities includes establishing a competitive bid auction process relating to transaction history characteristics of users of the plurality of mobile communication facilities. | 06-17-2010 |
| 20100169179 | Dynamic Bidding and Expected Value - A system for receiving data associated with a mobile content is configured to calculate an expected value of the mobile content based at least in part on the data received, and determine a bid amount for a sponsorship of the mobile content based at least in part on the expected value. | 07-01-2010 |
| 20100198681 | Dynamic bidding and expected value - A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of: (a) receiving data corresponding to a transaction event having occurred via the interaction of a user with the mobile communication facility, wherein the transaction event includes transmission of data representative of a first product or a first service being purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first product or first service in the transaction event, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility. | 08-05-2010 |
| 20100211458 | Presentation of Sponsored Content Based on Mobile Transaction Event - A system and computer-implemented method for positioning targeted sponsored content on a mobile communication facility includes the steps of: (a) receiving data corresponding to transaction events having occurred via the interaction of a user with the mobile communication facility, wherein the transaction events include transmission of data representative of a first set of products or services having been purchased by the user; (b) selecting advertising content based at least upon a relevance between an advertisement for a second product or a second service and the purchased first set of products or services in the transaction events, wherein the relevance is further based on information relating to compatibility of the advertising content, second product, or second service with the mobile communication facility; and (c) presenting the selected advertising content on a display of the mobile communication facility. | 08-19-2010 |
| 20100217662 | Presenting Sponsored Content on a Mobile Communication Facility - A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a prior interaction by the user of the cellular phone with content related to the sponsored content and/or a plurality of user characteristics associated with the cellular phone; and (b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content. | 08-26-2010 |
| 20100217663 | Mobile Content Cross-Inventory Yield Optimization - A method for selecting among a plurality of advertising content from a first and second mobile content inventory for presentation of the advertising content on a mobile communication facility includes (a) receiving at a server a request for an advertisement associated with a user-action initiated at the mobile communication facility operated by a user; (b) searching the first and second mobile content inventory for a first and second advertisement, respectively, that corresponds to the request for an advertisement; (c) determining that the first advertisement is more relevant for presentation to the mobile communication facility than the second advertisement, wherein the determination is based at least on a respective yield optimization of the first and second advertisements; (d) determining that the yield associated with the first advertisement is greater than the yield associated with the second advertisement; (e) and transmitting the first advertisement instead of the second advertisement. | 08-26-2010 |
| 20100287048 | Embedding Sponsored Content In Mobile Applications - In embodiments, the present invention provides a method and system for distribution of advertising of sponsored content within an application of a mobile communication facility, wherein selection of the sponsored content is based at least on one or more predefined hardware or software characteristics of the mobile communication facility. | 11-11-2010 |
| 20100293051 | Mobile Advertisement Syndication - Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites, to appropriate or desirable mobile communication facilities. | 11-18-2010 |
| 20100312572 | Presentation of Interactive Mobile Sponsor Content - In embodiments, the present invention provides a method for associating an interactive element with a sponsored content, presenting the sponsored content to a mobile communication facility based at least in part on a relevancy to a mobile subscriber characteristic associated with the mobile communication facility, and allowing a user of the mobile communication facility to engage the interactive element within the sponsored content. | 12-09-2010 |
| 20110015993 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 01-20-2011 |
| 20110015994 | Managing Sponsored Content Based on Usage History - Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment. | 01-20-2011 |
| 20110029378 | User Profile-Based Presentation of Sponsored Mobile Content - A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, such as a user profile and a predefined hardware/software characteristic; (b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and (c) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone. | 02-03-2011 |
| 20110029387 | Carrier-Based Mobile Advertisement Syndication - Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication to appropriate or desirable mobile communication facilities. | 02-03-2011 |
| 20110106614 | Mobile User Characteristics Influenced Search Results - Improved mobile content presentation capabilities are disclosed for mobile communications facilities, such as cell phones. Information relating to the user characteristics associated with a mobile communication facility and other capabilities are employed to improve the presentation and relevance of mobile content to appropriate or desirable mobile communication facilities. | 05-05-2011 |
| 20110143731 | Mobile Communication Facility Usage Pattern Geographic Based Advertising - In embodiments of the present invention methods and systems are described for utilizing usage patterns of mobile communication facilities within various geographic locations to target the mobile communication facilities with relevant sponsored content. | 06-16-2011 |
| 20110143733 | Use Of Dynamic Content Generation Parameters Based On Previous Performance Of Those Parameters - In embodiments, the present invention provides a method and system for receiving a navigation request from a mobile communication facility, receiving an indicator input, dynamically creating a content based at least in part on an association of the navigation request and the indicator input, and presenting the dynamically created content to the mobile communication facility | 06-16-2011 |
| 20110145076 | Mobile Campaign Creation - In embodiments of the present invention improved capabilities are described for analyzing a mobile content website, generating keywords that represent relevant terms used on the content website, and presenting a marketing program associated with the keywords to a mobile content sponsor. | 06-16-2011 |
| 20110153428 | TARGETED ADVERTISING TO SPECIFIED MOBILE COMMUNICATION FACILITIES - A system for targeted distribution of advertising content of a sponsor based on rendering capabilities of mobile communication facilities within a cellular telephony infrastructure includes (a) presenting to a sponsor data corresponding to a first type and a second type of mobile communication facility; (b) receiving from the sponsor: (i) a selection corresponding to the first type of mobile communication facility; and (ii) an advertising content, wherein the advertising content requires the rendering capability of the first type of mobile communication facility to be rendered thereon; and (c) receiving an advertising request associated with the first type of mobile communication facility and in response thereto, transmitting the advertising content to the first type of mobile communication facility. | 06-23-2011 |
| 20110159902 | Intertaction Analysis and Prioritization of Mobile Content - In embodiments of the present invention improved capabilities are described for receiving interaction information relating to a mobile communication facility, weighting content based at least in part on the interaction information, and ordering the content for presentation on a mobile communication facility based at least in part on the weighting. | 06-30-2011 |
