| Patent application number | Description | Published |
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| 20080243531 | System and method for predictive targeting in online advertising using life stage profiling - An improved system and method for predictive targeting in online advertising using life stage profiling is provided. A life stage profiling engine may be provided in an embodiment for generating a life stage profile for a user. A life stage profile may include a collection of events or a distribution of characteristics that may represent a life stage of a taxonomy of life stages that may be generated from online or offline events. The events and attributes may be categorized and assigned a probability that a user may belong to a particular life stage, and the life stage of a user may be determined using the assigned probabilities, for instance, by applying naïve Bayesian techniques. Predictive targeting may be applied, either online or offline, using life stage profiles to target users for receiving advertising, content, ecommerce offers or other electronic communications. | 10-02-2008 |
| 20080249852 | SYSTEMS AND METHODS FOR CREATING ADVERTISEMENTS - Methods and systems of creating online advertisements are disclosed herein. An advertisement creation request can be received from an advertiser. The advertisement creation request can be submitted by the advertiser to create an online advertisement associated with an advertisement campaign. Advertisement rules can be received from the advertiser. The advertisement rules can define how the online advertisement is to be created. A job listing can be posted on an online market. The job listing can be associated with an advertising job that entails the creation of the online advertisement according to advertisement rules. A proposal from an advertisement creator for performing the advertising job associated with the job listing can be received. The received proposal can be communicated to the advertiser. | 10-09-2008 |
| 20080249885 | SYSTEMS AND METHODS FOR PROVIDING AN INTERNET ASSET MARKETPLACE - Methods and systems of providing a market for Internet assets are disclosed. A format protocol for implementing Internet assets is established. The format protocol is established by the marketplace provider. Asset metadata associated with an Internet asset can be received from an asset provider. The Internet asset is implemented using the established format protocol. An asset listing is posted on an online market of assets. The asset listing can include a portion of the asset metadata. A request for the Internet asset can be received. The request can be received from an asset consumer that can invoke the Internet asset using the format protocol. | 10-09-2008 |
| 20080250031 | SYSTEMS AND METHODS FOR PROVIDING SYNDICATED CONTENT - Methods and systems of providing syndicated feeds are disclosed. Content metadata is received from a feed provider. At least one rule for syndicating to a feed receiver a content item that corresponds to the content metadata is identified. A request from the feed receiver for syndication of the content item is received. The content item is requested for the feed provider. The content item received from the feed provider is syndicated in real-time to the feed receiver according to the at least one rule. | 10-09-2008 |
| 20080262859 | SYSTEMS AND METHODS FOR PROVIDING A VIDEO RESUME - Methods and systems of providing a video resume are disclosed. An indication of a video resume template that is preferred by the recruiter is received. The video resume template can be indicative of at least one required characteristic to be present in the video resume. A video resume is received from a jobseeker. The video resume received from the jobseeker is formatted in accordance with the video resume template. The video resume is provided to the recruiter. | 10-23-2008 |
| 20080270315 | MICROCURRENCY EXCHANGE SYSTEM - A hosted microcurrency exchange management system includes a microcurrency exchange mechanism configured to coordinate interoperation of a plurality of microcurrency payment systems. Each microcurrency payment system is associated with one of a plurality of online commerce systems. The microcurrency exchange mechanism is configured to coordinate interoperation of the plurality of microcurrency payment systems includes coordinating exchange details, wherein the exchange details include exchange rate details among the microcurrencies. A management interface is configured to receive partnership formation information including the exchange details and to configure the exchange mechanism with the exchange details for completely formed partnerships. | 10-30-2008 |
| 20090006311 | AUTOMATED SYSTEM TO IMPROVE SEARCH ENGINE OPTIMIZATION ON WEB PAGES - A system and method for automated search engine optimization (SEO) are disclosed. The automated SEO may analyze search query logs, or a search log database to determine popular concepts/units which may be automatically utilized to optimize a site or page for search engine results. The site or page is edited based on the automated SEO. In particular, the search log database may provide a unit frequency list reflecting the popularity of various units. The more popular units that are related to the content of the page may be used in the automated SEO of the page. The unit frequency list may be compared with the existing units of a page, so that the more popular concepts within the page may be emphasized. | 01-01-2009 |
| 20090024576 | METHOD AND APPARATUS FOR GENERATING PRIORITIZED SEARCH RESULTS INCLUDING AN EXPRESSION OF INTEREST FACTOR FOR A LIMITED SUPPLY SYSTEM - The present invention provides for generation of prioritized search results in a limited supply system, which includes receiving a search request having search request parameters, which may be received through the Internet by a search portal and the search parameters may be the search terms submitted by the user. The present invention further includes determining one or more search result elements for the limited supply system based on the search request parameters, where each of the search result elements indicate a corresponding listing entity and calculating expression of interest (EOI) terms for each of the search result elements based on search result obligations between the limited supply system and the listing entities. Thereupon, the present invention includes prioritizing the search result terms based on the corresponding EOI terms, which may then be presented to the search requesting entity. | 01-22-2009 |
| 20090198558 | METHOD AND SYSTEM FOR RECOMMENDING JOBSEEKERS TO RECRUITERS - A method of establishing affinities among jobseekers is disclosed. The method comprises monitoring jobseeker activity on a web site. The jobseekers are correlated by a job ID based on jobs for which a jobseeker applies or views. A list of job IDs is sorted, with corresponding jobseekers IDs of jobseekers who have applied for or viewed a job among the list of job IDs converted to integers and grouped by job ID. An affinity is determined among jobseekers in groups according to a formula and jobseekers having an affinity with another jobseeker greater than a predetermined value are displayed to a recruiter. | 08-06-2009 |
| 20090292814 | FEDERATION AND INTEROPERABILITY BETWEEN SOCIAL NETWORKS - Communications between social networks are enabled via authentication that provides single-sign-on (SSO) authentication of users such as individual users or social networks or social network services that desire access to network resources on a particular social network. The particular network requests authentication of the requesting user(s), and based on an authentication result the particular network provides or denies access to the resources. A social network services database maintains a listing of resources of different social networks, that a user can search to determine where to find resources on other networks. The user can then query the social networks hosting those resources or their social network services for access, and the networks or services can authenticate the user before granting access according to any conditions that the hosting social networks or social network services may choose to apply. | 11-26-2009 |
| 20090299826 | SYSTEMS AND METHODS FOR PROVIDING CROSS-VERTICAL PROFILING AND SEARCHING - Methods and systems of providing a user profile for multiple verticals are disclosed herein. The methods and systems disclosed herein aggregate user profile information from multiple verticals and redistributes aggregated data to the multiple verticals to create more robust personalized profiles. A first input that populates a first vertical attribute in a first vertical profile is received from a user computing device. The first vertical attribute can hold a first value for a user characteristic. A second user input that populates a second vertical attribute in the second vertical profile is received from the user computing device. The second vertical attribute can hold a second value for the user characteristic. The first value of the first vertical attribute is assigned to an attribute in the generic profile if the first vertical attribute is determined to have a greater reliability weight than a reliability weight of the second vertical attribute. The second value of the second vertical attribute is assigned to an attribute in the generic profile if the second vertical attribute is determined to have a greater reliability weight than the reliability weight of the first vertical attribute. | 12-03-2009 |
