Patent application number | Description | Published |
20090319366 | SYSTEM AND METHOD FOR MANAGING SHARED/FORWARDED ADVERTISEMENT - The function of managing delivery information of ad sharing/forwarding in a server is implemented. For this, disclosed is a method of providing delivery information of an ad to a server when a user who has received the ad delivers the ad to another user. The method of providing delivery information differs when the user delivers the ad to another user through a server and when the user directly delivers the ad to another user without passing it through the server. According to the method, the server can easily track the situation of an ad delivery, and thus effectively confirms the changing particulars of an ad and performs billing appropriation and ad effect measurement. | 12-24-2009 |
20100036909 | METHOD AND APPARATUS FOR SUBMITTING USER CONTENT IN DCD SERVICE - Apparatus and method for uploading/submitting user-created content to share with other users in a Dynamic Content Delivery (DCD) technology capable of supporting various types of delivery systems to deliver user-customized content. The invention provides an environment where a user creates content according to a predetermined rule and submits the content with associated content information, so that a DCD service provider can easily handle the content after receipt. | 02-11-2010 |
20100087177 | SYSTEM AND METHOD FOR PROVIDING USER-CUSTOMIZED MOBILE ADVERTISING SERVICE - A method for a user to receive an advertisement directly reflecting the user's liking. When a client registers event information set by a user into a server, the server provides a corresponding advertisement by retrieving if there exist advertisements corresponding to the event information registered into that server. Also, the client registers both event information and preference information into the server considering the liking of the user. By doing this, the user can receive an advertisement directly reflecting his liking. Also, the user information can be protected by only outputting the information into a mobile terminal. | 04-08-2010 |
20100100589 | APPARATUS AND METHOD FOR MEASURING ADVERTISING METRICS - Disclosed is a method of measuring advertisement use details suitable for an advertisement content type and advertisement purposes, by setting metrics measurement criteria to be measured for each advertisement at an advertisement server that provides an advertisement, and transmitting the set criteria and advertisement contents to an advertisement client. Thus, the advertisement client can measure advertisement use details for each advertisement based on that criteria and report metrics information, that is the measurement result, to the advertisement server. By this, the advertisement server may grasp in real time each user's response to advertisements having different formats so that the measurement of advertising effects is possible, and according to this, a more differentiated, customized advertisement service can be provided in the future or it can be used as a basis for charging an advertiser. | 04-22-2010 |
20100100615 | APPARATUS AND METHOD FOR MANAGING ADVERTISEMENT APPLICATION - A method and apparatus for managing an advertisement application in a mobile advertising system is provided. When an advertisement application for representing an advertisement is installed in an advertisement-receiving terminal, a registration request for the installed advertisement application is made. The advertisement-receiving terminal assigns an application Identifier (ID) to the advertisement application in response to the registration request, and stores a profile of the advertisement application in association with the assigned application ID. | 04-22-2010 |
20100121690 | SYSTEM AND METHOD FOR PROVIDING A PERSONALIZED MOBILE ADVERTISING SERVICE - A method and system are provided for providing a personalized mobile advertising service by a mobile terminal in a mobile advertising system. The method includes receiving a message requesting an advertisement list through an advertising application, providing the requested advertisement list to a user through the advertising application, receiving a request message for a predetermined advertisement among advertisements included in the provided advertisement list through the advertising application, and delivering the requested advertisement to the advertising application. | 05-13-2010 |
20100125501 | APPARATUS AND METHOD FOR PROVIDING AND RECEIVING MOBILE ADVERTISING SERVICE IN A MOBILE ADVERTISING SYSTEM - A method and apparatus is provided for providing a mobile advertising service in an advertising server of a mobile advertising system. An advertisement request message and contextualization and personalization information is received from an advertising engine. An advertisement corresponding to the contextualization and personalization information is selected. The selected advertisement and the contextualization and personalization information used to select the advertisement is delivered to the advertising engine. | 05-20-2010 |
20110035285 | ADVERTISEMENT TERMINAL AND METHOD FOR PROVIDING USER-CUSTOMIZED MOBILE ADVERTISING SERVICE - A method for setting a number of advertisements desired to be received from an advertisement server when a user requests an advertising service. In particular, if the user sets the desired number of advertisements through an advertisement application, the advertisement application provides an advertisement engine with an advertisement request including the set number of advertisements. An advertisement engine determines if the number of advertisements stored in a memory of the terminal is greater than or equal to the requested number of advertisements. If the number of advertisements stored in the memory of the terminal is less than the requested number of advertisements, the advertisement engine makes a request for advertisements to an advertisement server and receives the advertisements. Therefore, the advertisement application can receive the requested number of advertisements from the advertisement engine, so that it is possible to provide the user with a more differentiated MobAd service. | 02-10-2011 |
20110059750 | SYSTEM AND METHOD FOR PROVIDING LOCATION INFORMATION SERVICE USING MOBILE CODE - An apparatus and method for providing a location information service using a mobile code in a Mobile Station (MS). The method includes scanning, by an input device of the MS, a mobile code; analyzing identifier information of the scanned mobile code; determining whether the identifier information corresponds to other information stored in the MS; if the identifier information corresponds to other information stored in the MS, acquiring location information, to be matched on a first cyber map in the MS, corresponding to the identifier information; matching the acquired location information on the first cyber map and displaying the matched first cyber map on an output device of the MS; and calculating a moving distance and a path using at least one location corresponding to the acquired location information. | 03-10-2011 |