Patent application number | Description | Published |
20090138362 | SYSTEM AND METHOD FOR CONTEXT-ADAPTIVE SHAPING OF RELEVANCE SCORES FOR POSITION AUCTIONS - The present invention is directed towards systems and methods for ranking and providing advertisements in a position auction. The method of the present invention comprises receiving a search query and selecting at least one keyword based upon the search query. A list containing at least one keyword based upon the search query is returned and a list comprising at least one bid corresponding to the returned list of keywords is retrieved. The search query and list comprising at least one bid are used to train an offline simulator. The offline simulator creates a model that predicts optimal scoring factors. A priority score corresponding to each bid is computed using the optimal scoring factors and used to rank the list of bids. Advertisements are then provided corresponding to a plurality of the highest ranking bids. | 05-28-2009 |
20110191168 | MULTIPLE CASCADING AUCTIONS IN SEARCH ADVERTISING - A method for executing multiple, cascading ad auctions, including receiving a request to deliver ads in response to a search query for display on a search results page having a plurality of ad sections; executing at least first and second sequential auctions for the plurality of ad sections by: ranking the ads in the first auction and identifying which of the ads placeable in the North section to deliver according to a first utility function that considers a relevance of the search results page with the ads placed; ranking a remainder of the ads not identified for delivery to the North section in the second auction and identifying which of the remainder of the ranked ads to deliver to a second section based on a second utility function; and delivering the ads identified by the first utility function for display in the North section and the ads identified by the second utility function for display in the second section. | 08-04-2011 |
20110191315 | METHOD FOR REDUCING NORTH AD IMPACT IN SEARCH ADVERTISING - A method for reducing ad impact on users in a search results page includes receiving a request to deliver ads in response to a search query for display on a search results page; receiving relevance scores for a plurality of ranked web results that are to be served to the search results page; ranking a plurality of ads identified as relevant to the search query according to a position-normalized, click-through-rate metric and bid values, wherein a predetermined number of the top-ranked ads are placeable in a plurality of North ad slots; incrementally and additively placing the placeable ads sequentially according to rank (k) in their respective North ad slots until a utility score generated by a utility function for a current iteration of ads fails to exceed a threshold value; and delivering to the search results page the ads placed in the North ad slots. | 08-04-2011 |
20110231241 | REAL-TIME PERSONALIZATION OF SPONSORED SEARCH BASED ON PREDICTED CLICK PROPENSITY - Embodiments are directed towards employing long and short term historical user click propensity behaviors to adapt or filter a number of advertisements displayed and their location on a search results' page. A network device tracks a user's short and long term historical click behaviors. For a given search query for the user, a variety of candidate advertisements are selected. A normalized click-through rate (COEC) is estimated for each advertisement. The COEC and the user's short and long term click behavior, represented by User Click Propensity (UCP), is used to generate a User effective Cost Per Thousand (UeCPM) value. Candidate advertisements are filtered based on a minimum threshold value for UeCPMs. Page placement for the remaining advertisements is determined based on a user expected revenue for an advertisement determined from the UCP. Advertisements having a user expected revenue above another threshold are placed in a north page location. | 09-22-2011 |
20140379696 | Personal Search Result Identifying A Physical Location Previously Interacted With By A User - Methods and apparatus for generating, in response to a search query of a user, a personal search result that identifies a physical location previously interacted with by the user, such as a physical location previously visited by the user. Some implementations are directed to methods and apparatus for determining whether a search query is a personal locational query indicating a desire for information related to one or more physical locations previously interacted with by the user. Some implementations are directed to methods and apparatus for determining search parameters for such a personal locational query. Some implementations are directed to methods and apparatus for searching private content of the user to determine physical locations previously interacted with by the user that are responsive to such a personal locational query. Some implementations are directed to methods and apparatus for generating personal search results that identify determined physical locations previously interacted with by the user. | 12-25-2014 |