Patent application number | Description | Published |
20080208841 | CLICK-THROUGH LOG MINING - Click-through log mining is described. Raw search click-through log data is processed to generate ordered query keywords, utilizing an algorithm to expand user-submitted keywords to include high frequency user queries, managing the keywords for a keyword expansion file, analyzing the algorithm performance on a bidding criteria, and identifying related phrases with similar page-click behaviors for advertisements. | 08-28-2008 |
20080300971 | ADVERTISEMENT APPROVAL BASED ON TRAINING DATA - A system for determining whether to approve a target document (e.g., advertisement) is provided. The system trains a classifier using tuples of words from appropriate documents and tuples of words from inappropriate documents. To approve a target document, the system identifies tuples of words of the target document. The system then applies the classifier to the identified tuples to classify the document as being appropriate or inappropriate. If the document is classified as appropriate, the system automatically approves the document. | 12-04-2008 |
20080301117 | KEYWORD USAGE SCORE BASED ON FREQUENCY IMPULSE AND FREQUENCY WEIGHT - A method and system for assessing keyword usage based on frequency of usage of the keywords during various periods is provided. A keyword usage measurement system is provided with the frequency of keywords during various periods. The measurement system then calculates a recent usage score for a keyword by combining a frequency impulse score for the keyword with a frequency weight for the keyword. The frequency impulse score for a keyword indicates whether a recent change in the frequency of the keyword has occurred. The frequency weight for a keyword indicates a recent measure of the frequency of the keyword. | 12-04-2008 |
20080313180 | IDENTIFICATION OF TOPICS FOR ONLINE DISCUSSIONS BASED ON LANGUAGE PATTERNS - A topic identification system identifies topics of online discussions by iteratively identifying topic words or keywords of the online discussions and identifying language patterns associated with those keywords. The topic identification system starts out with an initial set of keywords and identifies language patterns that each include a keyword. The topic identification system then uses the identified language patterns to identify additional keywords of the online discussion that match the patterns. The topic identification system then again identifies language patterns using the keywords including the newly identified keywords. The topic identification system may repeat the process of identifying language patterns and keywords until a termination criterion is satisfied. | 12-18-2008 |
20090063461 | USER QUERY MINING FOR ADVERTISING MATCHING - Systems and methods to determine relevant keywords from a user's search query sessions are disclosed. The described method includes identifying search session logs of a user, segmenting the search session logs into one or more search sessions. After the segmentation, the search sessions are analyzed to compose a list of semantically relevant keyword sets including at least a first keyword set and a second keyword set. The described method further includes determining a semantic relevance between the first and second keyword sets according to the frequency at which the first and second keyword sets are reported in the query results and displaying one or more semantically high relevant keyword sets after being filtered by a threshold. | 03-05-2009 |
20090299831 | ADVERTISER MONETIZATION MODELING - Embodiments of the claimed subject matter provide a method and system for modeling advertiser monetization. The claimed subject matter provides a method and system from which an advertisement may be evaluated according to various metrics to determine a quality relative to other advertisements. The relative quality considers the content of the advertisement, the performance of the advertisement and the history of the advertiser's bidding behavior. | 12-03-2009 |
20090299855 | PREDICTING KEYWORD MONETIZATION - Embodiments of the claimed subject matter provide a method and system for predicting bidding keyword monetization. The claimed subject matter provides a method and system with which the value of a keyword for the purpose of relevant online advertisement may be evaluated according to various metrics to determine a bidding landscape for use in advertising campaigns. The value of the keyword considers certain attributes related to the monetization of the keyword. | 12-03-2009 |
20090299967 | USER ADVERTISEMENT CLICK BEHAVIOR MODELING - Described herein is technology for, among other things, mining similar user clusters based on user advertisement click behaviors. The technology involves methods and systems for mining similar user clusters based on log data available on an online advertising platform. By building a user linkage representation based on one or more attributes from the log data, the similar user clusters can be harvested in more efficient manner. | 12-03-2009 |
20110320539 | WiFi Proximity Messaging - Techniques for utilizing APs and messaging service for delivering personalized message to individual mobile devices connected to internet through APs. | 12-29-2011 |
20120311328 | PROBE RESPONSE SUPPORTED WIRELESS AUTOCONNECTION - Computing devices can autoconnect to access points even if they have not previously received authentication information for those access points. A computing device broadcasts a probe request, comprising a request for authentication information. An access point receiving such a probe request generates a probe response that provides authentication information that the computing device can then utilize to establish a useful communication connection to the access point. The provided authentication information can be either encrypted or unencrypted, and can be encrypted for specific users or specific computing devices. Dedicated application programs can decrypt encrypted authentication information, thereby enabling autoconnecting, while also delivering targeted information to users of the autoconnecting computing devices from a retailer hosting the access point. Authentication information for a “landing page” can be provided to a web browser to enable autoconnection. | 12-06-2012 |
20130090508 | Method for Preparing 1-Octene by Oligomerization of Ethylene - Disclosed is a method for preparing 1-octene in the presence of a catalyst system for ethylene oligomerization, which includes: premixing a part of ethylene gas as raw material with a solvent, mixing with the components a+b, c and d of the catalyst system, and then sending in a reactor; directly sending the rest of ethylene gas in the reactor; discharging the resultant liquid from the upper part of the reactor into an overflow channel; adding a catalysis stopping agent to the overflow channel; and then separating the resultant liquid. The advantages of the method are high selectivity of 1-octene and high catalytic activity. | 04-11-2013 |