Patent application number | Description | Published |
20080282290 | Interactive Viewer for Advertisements - A system, method, and computer-readable media are presented for displaying an interactive viewer associated with an advertisement within a user interface. In one aspect, the system includes an advertisement manager for providing advertisements in response to request from clients. The system further includes a rendering component for determining if an advertisement has an associated interactive viewer, determining features associated with the advertisement, and displaying the interactive viewer including the determined features. Additionally, the system includes an event tracking module for monitoring a user's interaction with the interactive viewer, and reporting feedback regarding the interaction to the advertisement manager. | 11-13-2008 |
20100082440 | ADAPTIVE RUN-TIME ADVERTISEMENTS - Systems, computer-implemented methods and computer-storage media are provided for presenting customizable advertisements to a user. Advertising is customized through the use of user-specific or user-relevant data. Items such as keywords, profile data, and application data are received and are then used to retrieve customizations. These customizations are stored by a server or group of servers that the vendor makes available to the advertising provider. Items that could further identify adaptations desirable for advertising, such as a user profile, may be sent to the vendor's server as well. The adaptations take forms that include pictures, text, graphics, links, audio, and video files. Systems that comprise an advertising server, a vendor server, and a client application used for completing the above method, as well as computer-readable media necessary at each device to accomplish the customizations, are also described. | 04-01-2010 |
20100191599 | LOCAL TARGETING ENGINE - Technology is described for local ad targeting. An engine executing on a client computing device may select ads based on rules that can be modified without modifying the engine. The engine can select from advertisements stored locally based on data discovered at the client computing device, such as by observing the user's actions, stored documents, state of the client computing device and/or its peripherals, etc. The technology can employ plug-ins to extend functionality provided by the engine. The technology can include a plug-in manager that manages plug-ins. The technology can also download and manage rules. Each rule can specify what actions to take, such as when an event occurs. When a component of the operating system observes an event, the engine (or a rule executor component associated with the engine) executes each related rule. The technology can thus select ads based on arbitrary events of the operating system, applications, or other components. | 07-29-2010 |
20100318537 | PROVIDING KNOWLEDGE CONTENT TO USERS - Systems, methods, and computer-storage media for generating and providing knowledge content to users utilizing a web architecture that integrates information across data silos through a common, flexible data storage schema, such as a star or snowflake schema, are provided. Data from a content graph, a user activity graph, a social graph, and temporal data as it relates to each of the content graph, the social graph and the user activity graph, is stored in a knowledge content database utilizing the star schema. In this way, data from each of these formerly disparate sources may be accessed from a common, extensible application platform utilizing ontologies and pivot table functionality, thus providing smarter, more comprehensive knowledge in response to received user queries. | 12-16-2010 |
20110196737 | SEMANTIC ADVERTISING SELECTION FROM LATERAL CONCEPTS AND TOPICS - Advertisements are selected for presentation on search result pages and web pages based on phrases generated from lateral concepts and topics identified for the search result pages and web pages. A search query or an indication of a web page is received for which advertisements are to be provided. Lateral concepts and topics are identified based on the search query or content of the web page. The lateral concepts and topics are used as phrases for selecting advertisements from an advertisement inventory. Selected advertisements are provided for presentation on a search results page in response to a search query or on a web page initially identified. | 08-11-2011 |
20110196851 | GENERATING AND PRESENTING LATERAL CONCEPTS - Systems, methods, and computer-storage media for generating lateral concepts are provided. The system includes a search engine to receive user queries, a storage to store content and its associated categories, and a lateral concept generator. The lateral concept generator is connected to both the search engine and storage. The lateral concept generator selects lateral concepts from categories associated with the content based on similarity scores for the stored content. | 08-11-2011 |
20110196852 | CONTEXTUAL QUERIES - Systems, methods, and computer-storage media for generating contextual queries are provided. The system includes a search engine to receive user queries and contexts, a query understanding component to generate a semantic representation of the query, and a data source command generator to transform the semantic representation into commands for multiple data sources. The data source command generator is connected to the query understanding component. The data source command generator selects data source commands based on lexical information associated with each data source. | 08-11-2011 |
20110218947 | ONTOLOGICAL CATEGORIZATION OF QUESTION CONCEPTS FROM DOCUMENT SUMMARIES - Electronic documents are analyzed to identify assertions, which are inverted to generate questions that may be answered by the assertions. A document or a corpus of electronic documents may be analyzed to identify entities and relationships among entities within the text of the document(s). Assertions are identified based on the entities and relationships among the entities. Each assertion represents a fact about an entity, and a group of assertions represents a summary of the document or document corpus. The assertions are inverted to generate questions that may be answered by the assertions. The questions may be further analyzed to identify relevant concepts and topics and to cluster the questions around the concepts and topics. A combined graph may also be generated that facilitates traversal among topics, concepts, questions, assertions, document summaries, and documents. | 09-08-2011 |
20110231395 | PRESENTING ANSWERS - Systems, methods, and computer-storage media for presenting answers are provided. The system includes a search engine to receive user queries and contexts, a query understanding component to provide results, and an answer generator to present answers to the user queries. The answers may include a link to a browser that provides a graph, table, or cluster for the results, where nodes of the graph are associated with a confidence level. | 09-22-2011 |
20120303444 | SEMANTIC ADVERTISING SELECTION FROM LATERAL CONCEPTS AND TOPICS - Advertisements are selected for presentation on search result pages and web pages based on phrases generated from lateral concepts and topics identified for the search result pages and web pages. A search query or an indication of a web page is received for which advertisements are to be provided. Lateral concepts and topics are identified based on the search query or content of the web page. The lateral concepts and topics are used as phrases for selecting advertisements from an advertisement inventory. Selected advertisements are provided for presentation on a search results page in response to a search query or on a web page initially identified. | 11-29-2012 |
20130117204 | INFERRING PROCEDURAL KNOWLEDGE FROM DATA SOURCES - A procedural inference system is described herein that infers procedural knowledge from various data sources to help a user complete one or more tasks for which the data sources provide information. The system understands users' queries, identifies a task at hand, provides recommendations on the steps to take and the agents to use based on a knowledge base of tasks and agents, and provides the fabric to determine which different agents can work together to help the user accomplish a task. Tasks can be started on one device and completed on another seamlessly. Users are able to finish complex, multi-step tasks efficiently, without trial and error or data reentry. Thus, the procedural inference system provides a generalized framework that helps users to complete tasks using already available data and does not ask each data provider to invest in infrastructure to build dedicated task information systems. | 05-09-2013 |
20130254199 | PROVIDING KNOWLEDGE CONTENT TO USERS - Systems, methods, and computer-storage media for generating and providing knowledge content to users utilizing a web architecture that integrates information across data silos through a common, flexible data storage schema, such as a star or snowflake schema, are provided. Data from a content graph, a user activity graph, a social graph, and temporal data as it relates to each of the content graph, the social graph and the user activity graph, is stored in a knowledge content database utilizing the star schema. In this way, data from each of these formerly disparate sources may be accessed from a common, extensible application platform utilizing ontologies and pivot table functionality, thus providing smarter, more comprehensive knowledge in response to received user queries. | 09-26-2013 |
20140379686 | GENERATING AND PRESENTING LATERAL CONCEPTS - Systems, methods, and computer-storage media for generating lateral concepts are provided. The system includes a search engine to receive user queries, a storage to store content and its associated categories, and a lateral concept generator. The lateral concept generator is connected to both the search engine and storage. The lateral concept generator selects lateral concepts from categories associated with the content based on similarity scores for the stored content. | 12-25-2014 |
Patent application number | Description | Published |
20090070186 | INTERACTIVELY PRESENTING ADVERTISING CONTENT OFFLINE - Methods, media, and components are provided for presenting advertising content in an offline setting. In one embodiment, the method includes presenting on a user interface (UI) an advertisement in an electronic form that is associated with selectable options that are also presented on the UI. The selectable options lead to a presentation of supplemental advertising information that is related to the advertisement. The method also includes receiving user input via one the selectable options, and while not communicatively coupled to a source-delivery network, presenting supplemental advertising information that is related to the advertisement. | 03-12-2009 |
20090157444 | USING A DIRECTED GRAPH AS AN ADVERTISING SYSTEM TAXONOMY - Embodiments relate to generating and using a directed graph as an advertising network taxonomy. Individual delivery locations provided by publishers for presenting advertisements are identified. A directed graph is generated that includes specific advertising opportunities that each correspond with an individual delivery location. The directed graph also includes multiple general advertising opportunities that correspond with aggregations of delivery locations. Multiple aggregations may each include all or part of the same set of delivery locations. Advertisers may then use the directed graph to purchase advertising opportunities, and advertisements may be served to delivery locations based on the advertiser selections. | 06-18-2009 |
20090254846 | INTERACTIVE HOST-AWARE ADVERTISING - Embodiments of the invention provide a method, system, and media for enabling an advertisement to interact with a software application. This can include receiving advertising content that is to be hosted by a software application. The advertising content can include an advertisement to be presented as well as an object that includes product information. The object can be interacted with by the software application. The product information relates to a product offering that is being promoted by the advertisement. The method further includes presenting the advertisement within the software application, and enabling an interaction method with the software application such that the product information is utilized by the software application to present a presentation that becomes part of a work of the software application. The software application can then be used to modify imported product information. Links to the outside world enable dynamic updating of even the imported product information, and also enable transactions to be performed that are associated with the advertisement. | 10-08-2009 |
20110040776 | Semantic Trading Floor - Review and filtering of search results is facilitated by providing additional types of results beyond links to existing documents can be provided in addition to or in place of links to existing documents. These additional results can facilitate modifying a search request to filter out unwanted documents. The additional results, when in the form of content display objects and/or application display objects, can also provide the user with varying levels of information detail. In some preferred embodiments, an ontology based knowledge base can be leveraged in order to facilitate providing and filtering the results. | 02-17-2011 |
20120016743 | USING A DIRECTED GRAPH AS AN ADVERTISING SYSTEM TAXONOMY - Embodiments relate to generating and using a directed graph as an advertising network taxonomy. Individual delivery locations provided by publishers for presenting advertisements are identified. A directed graph is generated that includes specific advertising opportunities that each correspond with an individual delivery location. The directed graph also includes multiple general advertising opportunities that correspond with aggregations of delivery locations. Multiple aggregations may each include all or part of the same set of delivery locations. Advertisers may then use the directed graph to purchase advertising opportunities, and advertisements may be served to delivery locations based on the advertiser selections. | 01-19-2012 |