Patent application number | Description | Published |
20080281910 | System and Method to Initiate a Mobile Data Communication Utilizing a Trigger System - A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application. | 11-13-2008 |
20090067395 | Routing Network Requests Based on a Mobile Network Signature - Disclosed are systems and methods for responding to a web page request from a mobile device by providing the network address of a server hosting content formatted for the mobile device. The systems and methods include means and ways for redirecting a request for URL resolution from a DNS server to an enhanced DNS server with facilities to determine the kind of the requesting device, e.g., whether the requesting device is fixed or mobile. | 03-12-2009 |
20090070413 | Displaying Content on a Mobile Device - A method for facilitating the rendering of a web page on a mobile device includes providing an enhanced DOM tree for the web page that includes web page components and their display coordinates. A rule set is applied to the DOM tree, thereby selecting components for display on the mobile device. A mobile-device-specific version of the source code is generated based on the selected components. | 03-12-2009 |
20100041380 | System and method for determining and delivering appropriate multimedia content to data communication devices - Provided herein are exemplary techniques for determining and delivering, appropriate multimedia content comprising a combination of text, images, sounds, rich-text, animation, video, etc. to personal data communication devices ( | 02-18-2010 |
20100228625 | WIRELESS NETWORK USER TRACKING - Requests for WAP-enabled content from mobile subscribers may be assigned to a particular subscriber based on a degree of match between hashed request attribute groupings. Targeted contend and/or advertising may be directed at the subscribers based on identifying common requests assigned to the same subscriber. | 09-09-2010 |
20110086617 | SYSTEM AND METHOD TO INITIATE A MOBILE DATA COMMUNICATION UTILIZING A TRIGGER SYSTEM - A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application. | 04-14-2011 |
20110113089 | DELIVERING MEDIA-RICH-INVITATIONAL CONTENT ON MOBILE DEVICES - The present technology relates to providing invitational content having enhanced content and capabilities to make the invitational content more engaging and useful for users. Specifically, the invitational content can be configured to call on and utilize core operating system functions, additional web content, and other mobile device applications. | 05-12-2011 |
20110295628 | AUDIENCE TARGETING BASED ON PERFORMANCE HISTORY OF INVITATIONAL CONTENT - Systems and methods are provided for audience targeting based on a performance history of invitational content from secondary content providers, such as advertisements. In operation, responsive to request from a user for content package, a queue of available invitational content is retrieved. Thereafter, based at least on a performance history of the available invitational content in the queue, a context of the primary content, and a performance history of invitational content previously presented to other users, the queue can be at least partially reordered to provide an adjusted queue. The invitational content for the content package can then be selected based on the adjusted queue. | 12-01-2011 |
20110295679 | PRESENTING CONTENT PACKAGES BASED ON AUDIENCE EXCLUSION - The present technology maintains a profile for each user known to a content delivery system and selectively excludes delivery of certain content to some users based on past performance. The user profile includes a listing of all completed conversion actions associated with the invitational content presented to the user. When presented with a request for invitational content, the system identifies the set of all possible invitational content for the given context. Based on the user profile, the system removes from the set all invitational content for which the user has completed the associated conversion action to create a user-specific set of invitational content. The system selects an invitational content from the user-specific set of invitational content to include in the content package presented to the user. | 12-01-2011 |
20110295723 | ADVERTISEMENT INVENTORY MANAGEMENT - Systems and methods are provided for automating booking and pricing of inventory atoms are provided, where each atom defines a granular traffic target in a k-dimensional booking space. In operation, a content delivery system receives a request for an inventory slot, consisting of at least some segment characteristics and a cost objective. In response to this request, the content delivery system retrieves availability for each atom in the target inventory slot from an inventory atom database. Additionally, a pricing for each atom in the request inventory slot is also obtained. Thereafter, the content delivery system will assemble a proposed inventory slot for the advertiser that includes the atoms that meet the advertiser's cost objective and the total cost for the proposed inventory slot. If accepted, the atom inventory database can be updated to reflect the new unavailability of the atoms in the proposed database. | 12-01-2011 |
20110295846 | PREDICTING CONTENT AND CONTEXT PERFORMANCE BASED ON PERFORMANCE HISTORY OF USERS - Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts. | 12-01-2011 |
20110295997 | PRESENTING CONTENT PACKAGES BASED ON AUDIENCE RETARGETING - A present technology intelligently retargets invitational content to a user by maintaining a user profile that includes data descriptive of the user's interaction with invitational content previously presented to the user and making decisions regarding retargeting based on an analysis of the user profile. The information in the user profile is not limited to whether or not the user completed a conversion action associated with invitational content presented. Rather, the profile is expanded to include such information as where on the conversion continuum the user abandoned the process and details of how the invitational content was presented to the user, e.g. colors used, situation, and message. When presented with a request for invitational content, the system uses the profile information to influence which content is selected and how it is presented to the user. This enables the system to re-present invitational content in a form and/or situation where the user is more likely to complete the conversion action. | 12-01-2011 |
20120030008 | FORECASTING AND BOOKING OF INVENTORY ATOMS IN CONTENT DELIVERY SYSTEMS - Systems and methods for planning and booking advertising campaigns are provided. In operation, a booking engine generates a collection of proposed campaigns in response to a campaign request, where the each of the proposed campaigns corresponds to a scenario of atom availability. Such scenarios can account for possible or anticipated changes in the number and cost of atoms or any other changes of interest to the advertiser. The availability for the atoms in the campaign request can be projected using the past history and the known future unavailability of the atoms and is further modified to account for the variation in atom availability associated with each scenario. Thereafter, the booking engine can present the results for each scenario to the advertiser and allow him to select a campaign. | 02-02-2012 |
20120030036 | BOOKING AND MANAGEMENT OF INVENTORY ATOMS IN CONTENT DELIVERY SYSTEMS - Systems and methods for managing electronic content from multiple content providers in a dynamic environment are provided. In operation, an advertiser can plan and book an electronic advertisement campaign by providing a campaign request specifying a requested inventory slot of atoms in an inventory space and other associated data. Thereafter, a proposed campaign can be generated based on an estimated availability of the atoms and any performance criteria specified by the advertiser. Once the proposed campaign is accepted and booked, the proposed campaign can be managed along with other active campaigns. These active campaigns can be managed based on a relative priority of the campaigns and an estimated availability for the atoms in the inventory space. | 02-02-2012 |
20120041792 | CUSTOMIZABLE POPULATION SEGMENT ASSEMBLY - The presently described technology provides a mechanism for allowing custom targeted segments to be defined by parties outside of a content delivery system. Segments include collections of users grouped together based on common characteristics wherein targeted content is provided to a user based on her assignment to a segment. The present technology allows a content provider, as an example, to define a custom segment, thereby creating a grouping of users suited to receive the content provider's content. In some embodiments, a user interface is provided to the content provider, which includes all available characteristics, and value ranges corresponding to the characteristics. The content provider selects from among the characteristics and values corresponding to the characteristics to create a definition of a custom segment. | 02-16-2012 |
20120041817 | PRIORITIZING POPULATION SEGMENT ASSIGNMENTS TO OPTIMIZE CAMPAIGN GOALS - The present technology prioritizes or ranks segments based on the content provider's or content delivery system's goals or priorities. The content delivery system can monitor its performance in meeting any known goals, and should the content delivery system recognize that its progress towards meeting a goal is not satisfactory, the content delivery system can prioritize some segments over others to meet one or more goals. Since prioritizing a selection of segments can impact other system and content provider goals, the system can also be provided with a performance predictor that can run a series of prediction models to predict the optimum prioritization of segments to result in the best performance of the system. | 02-16-2012 |
20120041969 | DERIVING USER CHARACTERISTICS - The present technology derives unknown user characteristics from known user characteristics. Unknown characteristics can be inferred from products purchased by a user; by comparing two similar users and inputing characteristics known about one user to another user with unknown characteristics; by inferring characteristics using classifying algorithms to infer additional user characteristics from a collection of other known data about a user. The inferred characteristics can further be associated with a confidence score which is an indication of the likelihood that the inferred value is the correct value for a user. | 02-16-2012 |
20120042253 | POPULATION SEGMENTATION - Segments used to select content to be targeted to a user are recursively refined based on continuously derived user characteristics. Based on information gathered from new requests for targeted content and/or user interaction with previously delivered content the user is assigned to one or additional candidate segments. The candidate segments can be used to select content to be delivered to the user based on the user's assignment to the targeted segments. Accordingly, each user is grouped into one or more targeted segments and based on the user's inclusion in those segments, requests for targeted content can be served to the user. | 02-16-2012 |
20120042262 | POPULATION SEGMENTATION BASED ON BEHAVIORAL PATTERNS - The present technology analyzes a user's behavior to assign a user to targeted segments. The segments to which the user is assigned can be a reflection of a user's context with respect to potential targeted content. While a user can be assigned to many different segments, the user is likely to be most interested in content that she is presently interested in. Accordingly, the system can also prioritize or rank or order segments based on the user's present context. Content is then provided to the user on the basis of the segments to which the user belongs and the priority of segments. | 02-16-2012 |
20120047217 | INTEGRATED INTERACTIVE MESSAGING SYSTEM AND METHOD - Disclosed is a system and method for organizations to develop, test, execute and analyze messaging programs defining a message application server comprising (a) a dialog designer ( | 02-23-2012 |
20120123848 | SYSTEM AND METHOD TO INITIATE A MOBILE DATA COMMUNICATION UTILIZING A TRIGGER SYSTEM - A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application. | 05-17-2012 |
20130238438 | SYSTEM AND METHOD TO INITIATE A MOBILE DATA COMMUNICATION UTILIZING A TRIGGER SYSTEM - A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application. | 09-12-2013 |
20140257983 | SYSTEM AND METHOD TO INITIATE A MOBILE DATA COMMUNICATION UTILIZING A TRIGGER SYSTEM - A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application. | 09-11-2014 |
20140337716 | DISPLAYING CONTENT ON A MOBILE DEVICE - A method for facilitating the rendering of a web page on a mobile device includes providing an enhanced DOM tree for the web page that includes web page components and their display coordinates. A rule set is applied to the DOM tree, thereby selecting components for display on the mobile device. A mobile-device-specific version of the source code is generated based on the selected components. | 11-13-2014 |
20150106203 | SYSTEM AND METHOD TO INITIATE A MOBILE DATA COMMUNICATION UTILIZING A TRIGGER SYSTEM - A system and method to enable a user to initiate a communication with an organization using a mobile communication device by means of a trigger system. A system and method to enable an organization to acquire a user mobile device address by means of a trigger system. A system and method to enable an organization to respond to a user by means of a trigger system and a message application server. A system and method to enable organizations to deliver mobile messages, coupons, offers and promotions to users mobile device by means of a combination of a trigger system, a message application server and an offer application. | 04-16-2015 |
20150215244 | SYSTEM AND METHOD USING PRESENCE IN A DATA NETWORK TO FACILITATE COMMUNICATION - A method and system utilizing presence in a presence aware data/messaging network between a user and an organization for communication purposes to indicate when both parties are ready to engage in a dialog session or when one party has new information for the other party. The method and system can be further enhanced if the presence aware network also provides location information or other state information on the user. | 07-30-2015 |
Patent application number | Description | Published |
20130132391 | PREDICTING CONTENT AND CONTEXT PERFORMANCE BASED ON PERFORMANCE HISTORY OF USERS - Systems and methods are provided for selecting contexts for new invitational content and invitational content for new contexts. In particular, a performance history of delivered invitational content in known contexts is combined with similarity measures for the delivered invitational content, with respect to a new invitational content, to generate a list of potential contexts for the new invitational content. Similarly, a performance history of in known contexts with delivered invitational content can combined with similarity measures for known contexts, with respect to a new context, to generate a list of potential content for the new context. Further, a combination of these methods can be used to pair new invitational content with new contexts. | 05-23-2013 |
20130304748 | SELECTION AND DELIVERY OF INVITATIONAL CONTENT BASED ON PREDICTION OF USER INTEREST - Systems and methods are provided for selecting invitational content for users based on their short-term and their long-term features. In operation, responsive to a request from a user terminal for a content package a journal of events associated with a user. Thereafter, short-term and long-term features in the journal are identified and tagged with pre-defined tags indicating a type of content associated with the patterns. The tags are then used to select invitational content by selecting content based on tags for the identified short-term features associated with a threshold level of activity or tags for the identified long-term features. | 11-14-2013 |
20140101548 | CONCURRENTLY PRESENTING INTERACTIVE INVITATIONAL CONTENT AND MEDIA ITEMS WITHIN A MEDIA STATION THROUGH THE USE OF BUMPER CONTENT - A media channel can include a mix of media items and invitational content packages. At some point during the playback of the media channel, an invitational content package can be presented. In response to detecting the occurrence of an interactive segment triggering event during the presentation of the invitational content package, an invitational content interactive segment and a next media item can be simultaneously presented. This can be accomplished by splitting the media channel into multiple streams, such as an audio stream and a visual stream, and presenting an element of the interactive segment within a first stream and an element of the media item within a second stream. To decrease the likelihood that a user may equate the invitational content with the media item, a bumper content item, such as audio that says, “now back to the music,” can be presented just prior to playback of the media item. | 04-10-2014 |
20140172539 | MEDIA STATION WITH CUSTOM BUMPER - Disclosed herein are systems, methods, and non-transitory computer-readable storage media for providing a custom bumper within a media station. A custom bumper can be created using gathered bumper creation data and a bumper template. Bumper creation data can be any data regarding the media station and can be used to populate an appropriate bumper template. The populated template is a completed custom bumper customized based on the bumper creation data. Further, rewards can be awarded to encourage desired user interactions. Upon a determination that a desired user interaction has occurred a predetermined number of times, a reward can be awarded. The reward can be making available a previously unavailable media item. Bumper creation data indicating the remaining number of times the user interaction has to be performed to achieve the reward to be awarded can be used to create a custom bumper. | 06-19-2014 |
20140324965 | RECOMMENDING MEDIA ITEMS BASED ON PURCHASE HISTORY - A media item recommendation can be based on application purchase data. Application purchase data of a population of users can be used to create application preference clusters that represent unique application preference profiles. Media preference data of the same population of users can be used to create media preference clusters that represent unique media preference profiles. A preference relationship between an application preference cluster and a media preference cluster can be identified based on the number of members of the media preference cluster that are also members of the application preference cluster. Upon receiving a recommendation request from a user, the user's application preference profile can be determined based on the user's application purchase data. A media item can then be recommended based on a media preference cluster that has a preference relationship with an application preference cluster that represents the application preference profile of the user. | 10-30-2014 |