Patent application number | Description | Published |
20100185509 | INTEREST-BASED RANKING SYSTEM FOR TARGETED MARKETING - A method for ranking entities with respect to a tag for targeted advertisement is provided. For each entity to be ranked, a first score is calculated, which indicates the level of uniqueness the tag is to the entity. For each entity to be ranked, a second score is calculated, which indicates the number of people connected with the entity. For each entity to be ranked, a final score is calculated, which combines the first score and the second score. The entities are ranked based on their respective final scores. Optionally, the entity rankings may be used to determine the cost of advertisement for each entity and to recommend entities with respect to an advertisement. | 07-22-2010 |
20100185517 | USER INTERFACE FOR INTEREST-BASED TARGETED MARKETING - A user interface for targeted advertisement is provided, which comprises a plurality of interface components, wherein selected ones of the plurality of interface components are capable of: receiving a list of advertising targets; presenting a list of most representative entities for the list of advertising targets, wherein an entity is relatively more representative of an advertising target if the advertising target is relatively more uniquely and frequently associated with the entity; receiving a list of target entities selected from the list of most representative entities; and presenting an estimated advertising cost for the list of target entities. | 07-22-2010 |
20100185518 | INTEREST-BASED ACTIVITY MARKETING - A method for targeted advertisement is provided, for which one or more tags relating to an advertisement is/are accessed, one or more of the most representative activities for the tag(s) is/are determined, and the advertisement is targeted to the one or more most representative activities. In addition, for each of a plurality of tags, one or more of the most representative activities is/are determined based on term frequency-inverse document frequency, such that an activity is relatively more representative of a tag if the tag is more uniquely and/or frequently associated with the activity. The advertisement is delivered to participants of the activities, and optionally during a time interval relevant to the activities. | 07-22-2010 |
20100185642 | INTEREST-BASED LOCATION TARGETING ENGINE - A method for targeted advertisement is provided, for which one or more tags relating to an advertisement is/are determined, one or more of the most representative entities for the tag(s) is/are determined, and the advertisement is targeted to the one or more most representative entities. In addition, for each of a plurality of tags, one or more of the most representative entities is/are determined based on term frequency-inverse document frequency, such that an entity is relatively more representative of a tag if the tag is more uniquely and/or frequently associated with the entity. For each tag, the associated entities may be divided into multiple categories, such that one or more most representative entities within each category is/are determined for each tag. | 07-22-2010 |
20100332288 | Operating a Sensor Recording Marketplace - A method and system are provided for targeting specific users with specific requested actions to be performed by the user and verified by any methods on behalf of an advertiser within an Internet display advertising campaign. The system discloses techniques for receiving an advertiser's requested actions and corresponding definitions of what constitutes a satisfaction of the action. The disclosure also details techniques for determining if and when and to what degree a requested action has been completed or satisfied by the targeted user, and details corresponding techniques for compensating the user and any other real or virtual entity who had contributed to the satisfaction of the requested action. The system implements a network of sensors that can aid in the determination of if and when and to what degree a requested action has been completed or satisfied. The network of sensors registers sensor recordings within a specialized sensor recording marketplace. | 12-30-2010 |
20100332301 | Compensating in Cost-Per-Action Advertising - A method and system are provided for targeting specific users with specific requested actions to be performed by the user and verified by any methods on behalf of an advertiser within an Internet display advertising campaign. The system discloses techniques for receiving an advertiser's requested actions and corresponding definitions of what constitutes a satisfaction of the action. The disclosure also details techniques for determining if and when and to what degree a requested action has been completed or satisfied by the targeted user, and details corresponding techniques for compensating the user and any other real or virtual entity who had contributed to the satisfaction of the requested action. The system implements a network of sensors that can aid in the determination of if and when and to what degree a requested action has been completed or satisfied. The network of sensors registers sensor recordings within a specialized sensor recording marketplace. | 12-30-2010 |
20100332304 | Targeting in Cost-Per-Action Advertising - A method and system are provided for targeting specific users with specific requested actions to be performed by the user and verified by any methods on behalf of an advertiser within an Internet display advertising campaign. The system discloses techniques for receiving an advertiser's requested actions and corresponding definitions of what constitutes a satisfaction of the action. The disclosure also details techniques for determining if and when and to what degree a requested action has been completed or satisfied by the targeted user, and details corresponding techniques for compensating the user and any other real or virtual entity who had contributed to the satisfaction of the requested action. The system implements a network of sensors that can aid in the determination of if and when and to what degree a requested action has been completed or satisfied. The network of sensors registers sensor recordings within a specialized sensor recording marketplace. | 12-30-2010 |
20110040736 | Personal Data Platform - Receive a plurality of data management policies from a user. Store in a memory the data management policies in association with a context and an identifier of the user. Receive personal data of the user collected in one or more contexts by one or more collection devices. Determine whether the personal data complies with one or more of the data management policies with respect to collecting personal data of the user. If the personal data complies with the data management policies with respect to collecting personal data on the user, then storing in the memory the personal data in association with the identifier of the user. Provide a centralized interface to the user for managing the personal data stored in the memory. | 02-17-2011 |
20110087558 | INFORMATION EXCHANGE SYSTEM - A method for operating an electronic exchange includes receiving, at an exchange system, an offer that includes a description of information for offer and terms associated with access to the information. An offer processor of the electronic exchange stores an offer listing associated with the offer to an offer database. A matching engine of the electronic exchange searches a request database for a request listing that matches the offer listing. The electronic exchange communicates access instructions that enable access to the information to a requestor associated with the request listing when a match is found. | 04-14-2011 |