Patent application number | Description | Published |
20080243610 | Attention estimation through incremental impression interaction for precise advertisement monetization - An advertising package can contain multiple levels of advertisements ranging from small, unobtrusive ads at initial levels, to larger, more complex and more informative ads at subsequent levels. Viewers of a web page, or users of an ad-sponsored program, can initially be presented with a first level advertisement. User triggering actions can cause the display of a subsequent level advertisements that can provide further information without leaving the context of the web page or ad-sponsored program. The levels of advertisements displayed to a user can offer a more precise measure of user interest, and can be the basis by which future ad packages are tuned, and can be the basis of more tiered financial agreements between the advertiser and the publisher. | 10-02-2008 |
20080249832 | ESTIMATING EXPECTED PERFORMANCE OF ADVERTISEMENTS - Systems, methods, and computer-readable media for estimating expected advertisement performance of advertisements are provided. An advertisement performance prediction model is developed using features extracted from a sample set. Once developed, advertisements that are not a part of the sample set are identified and features are extracted there from. The features are then input into the advertisement performance prediction model and expected performance of the corresponding advertisement is estimated. In embodiments, the estimated expected advertisement performance may be used to appropriately rank the advertisement relative to a plurality of other advertisements such that the advertisement will be displayed according to the advertisement ranking. | 10-09-2008 |
20080275863 | SELECTING ADVERTISEMENTS BASED UPON SEARCH RESULTS - Computerized methods and systems for selecting advertisements for presentation based, at least in part, upon search-result items are provided. Upon receiving a search query, search-result items (e.g., uniform resource locators (URLs)) satisfying the search query are determined. The determined search-result items are then compared with search-result criteria associated with advertisements to determine if the search-result criteria are satisfied. The determination whether or not the search-result criteria associated with an advertisement is satisfied is then utilized to determine whether the advertisement is selected for presentation in association with the search-result items. Advertisements selected for presentation may be ranked relative to one another based upon a bid amount associated therewith, with only a pre-determined number of advertisements ultimately being displayed in association with the search-result items. | 11-06-2008 |
20090144141 | FEATURE-VALUE ATTACHMENT, RERANKING AND FILTERING FOR ADVERTISEMENTS - An approach is provided for associating structured information as feature-value pairs with advertisements at an advertisement system that provides advertisements for presentation with primary content. Feature-value pairs corresponding with advertisements describe features of the products or services associated with the advertisements. The feature-value pairs may be used by the advertisement system in a number of different manners, including, among other things: using the feature-value pairs during selection of advertisements for presentation with primary content: allowing users to sort and/or filter advertisements during presentation with primary content based on the associated feature-value pairs; exposing additional information with the advertisements; facilitating fraud detection for the advertisement system; and enabling a hybrid pricing model. | 06-04-2009 |
20090144207 | PROGRESSIVE PRICING SCHEMES FOR ADVERTISEMENTS - Systems, methods, and computer-readable media for calculating charges for advertisements are provided. The historical performance (such as CTR) of an online advertisement is utilized to calculate accurate performance prediction, in turn used to calculate the current cost per selection (click-through) of the advertisement. The current cost per selection may be multiplied by the total number of times the advertisement has been presented to user(s) to determine the adjusted revenue total for the advertisement. In embodiments, the charge due for the advertisement is the adjusted revenue total for the advertisement less the amount of revenue previously received for the advertisement. | 06-04-2009 |
20090144271 | DYNAMIC CLIENT INTERACTION FOR SEARCH - A system for guiding a search for information is presented. The system comprises a user interface that accepts a phrase and receives at least one suggestion based at least in part on the phrase. The system also includes a phrase suggestion engine that matches the phrase with the at least one suggestion. Methods of using the system are also provided. | 06-04-2009 |
20140006371 | Dynamic Client Interaction for Search | 01-02-2014 |