Patent application number | Description | Published |
20080243531 | System and method for predictive targeting in online advertising using life stage profiling - An improved system and method for predictive targeting in online advertising using life stage profiling is provided. A life stage profiling engine may be provided in an embodiment for generating a life stage profile for a user. A life stage profile may include a collection of events or a distribution of characteristics that may represent a life stage of a taxonomy of life stages that may be generated from online or offline events. The events and attributes may be categorized and assigned a probability that a user may belong to a particular life stage, and the life stage of a user may be determined using the assigned probabilities, for instance, by applying naïve Bayesian techniques. Predictive targeting may be applied, either online or offline, using life stage profiles to target users for receiving advertising, content, ecommerce offers or other electronic communications. | 10-02-2008 |
20080249852 | SYSTEMS AND METHODS FOR CREATING ADVERTISEMENTS - Methods and systems of creating online advertisements are disclosed herein. An advertisement creation request can be received from an advertiser. The advertisement creation request can be submitted by the advertiser to create an online advertisement associated with an advertisement campaign. Advertisement rules can be received from the advertiser. The advertisement rules can define how the online advertisement is to be created. A job listing can be posted on an online market. The job listing can be associated with an advertising job that entails the creation of the online advertisement according to advertisement rules. A proposal from an advertisement creator for performing the advertising job associated with the job listing can be received. The received proposal can be communicated to the advertiser. | 10-09-2008 |
20080249885 | SYSTEMS AND METHODS FOR PROVIDING AN INTERNET ASSET MARKETPLACE - Methods and systems of providing a market for Internet assets are disclosed. A format protocol for implementing Internet assets is established. The format protocol is established by the marketplace provider. Asset metadata associated with an Internet asset can be received from an asset provider. The Internet asset is implemented using the established format protocol. An asset listing is posted on an online market of assets. The asset listing can include a portion of the asset metadata. A request for the Internet asset can be received. The request can be received from an asset consumer that can invoke the Internet asset using the format protocol. | 10-09-2008 |
20080250031 | SYSTEMS AND METHODS FOR PROVIDING SYNDICATED CONTENT - Methods and systems of providing syndicated feeds are disclosed. Content metadata is received from a feed provider. At least one rule for syndicating to a feed receiver a content item that corresponds to the content metadata is identified. A request from the feed receiver for syndication of the content item is received. The content item is requested for the feed provider. The content item received from the feed provider is syndicated in real-time to the feed receiver according to the at least one rule. | 10-09-2008 |
20080262859 | SYSTEMS AND METHODS FOR PROVIDING A VIDEO RESUME - Methods and systems of providing a video resume are disclosed. An indication of a video resume template that is preferred by the recruiter is received. The video resume template can be indicative of at least one required characteristic to be present in the video resume. A video resume is received from a jobseeker. The video resume received from the jobseeker is formatted in accordance with the video resume template. The video resume is provided to the recruiter. | 10-23-2008 |
20090006311 | AUTOMATED SYSTEM TO IMPROVE SEARCH ENGINE OPTIMIZATION ON WEB PAGES - A system and method for automated search engine optimization (SEO) are disclosed. The automated SEO may analyze search query logs, or a search log database to determine popular concepts/units which may be automatically utilized to optimize a site or page for search engine results. The site or page is edited based on the automated SEO. In particular, the search log database may provide a unit frequency list reflecting the popularity of various units. The more popular units that are related to the content of the page may be used in the automated SEO of the page. The unit frequency list may be compared with the existing units of a page, so that the more popular concepts within the page may be emphasized. | 01-01-2009 |
20090198558 | METHOD AND SYSTEM FOR RECOMMENDING JOBSEEKERS TO RECRUITERS - A method of establishing affinities among jobseekers is disclosed. The method comprises monitoring jobseeker activity on a web site. The jobseekers are correlated by a job ID based on jobs for which a jobseeker applies or views. A list of job IDs is sorted, with corresponding jobseekers IDs of jobseekers who have applied for or viewed a job among the list of job IDs converted to integers and grouped by job ID. An affinity is determined among jobseekers in groups according to a formula and jobseekers having an affinity with another jobseeker greater than a predetermined value are displayed to a recruiter. | 08-06-2009 |
20090204703 | AUTOMATED DOCUMENT CLASSIFIER TUNING - Subject matter disclosed herein relates to document classification and/or automated document classifier tuning. | 08-13-2009 |
20100131359 | SYSTEM AND METHOD FOR SECURING INVOCATIONS FOR SERVING ADVERTISEMENTS AND INSTRUMENTATION IN ONLINE ADVERTISING - An improved system and method for securing invocations for serving advertisements and instrumentation in online advertising is provided. An advertisement exchange server may provide services for publisher servers to add executable instructions to securely display online advertisements on a client device within allocated space of a web page of content published by the publisher servers. A client device may retrieve a document with added executable instructions and execute the executable instructions that may calculate a checksum, extract the internet protocol address of the publisher server, and send a request with the checksum and internet protocol address of the publisher server to retrieve an advertisement to display with content of the document. The advertisement exchange server may verify that the checksum is valid for the internet protocol address of the publisher server and may send the request to an advertiser server to serve an advertisement to the client device. | 05-27-2010 |