Patent application number | Description | Published |
20100211455 | INTERNET MARKETING CHANNEL OPTIMIZATION - A system is configured to optimize an Internet marketing channel for a multichannel marketing campaign. The system includes an optimization model storage unit storing a plurality of optimization models for optimizing the Internet marketing channel. The system also includes a statement unit determining an estimated miniature profit and loss (P&L) for each item of the Internet marketing channel. The miniature P&L for each item links a potential investment in the item with estimated revenue and profit for the potential investment. A revenue response unit generates revenue response data for each item based on the miniature P&L for each item, and a profit response unit generates profit response data for each item based on the miniature P&L for each item. An efficiency frontier response unit generates efficiency frontier response data from the revenue response data and the profit response data, wherein the efficiency frontier response data identifies a point of diminishing returns for each item based on the investment amount in each item. | 08-19-2010 |
20100269050 | WEB SITE ACCELERATOR - A web site accelerator system includes a web asset migrator storing web assets in a data repository according to categories specified in a predetermined schema. The system also includes a web asset configurer matching rules stored in the data repository with attributes associated with an online user. The rules each specify a condition and a web asset stored in the data repository to provide to the online visitor if the condition is satisfied. The system also includes a rules optimizer modifying the rules based on captured online behavior. | 10-21-2010 |
20100318405 | PRODUCT PLACEMENT FOR THE MASSES - Product-related information provided by brand owners is made available for inclusion in user-generated content. Users may include the product-related information in user-generated content, and receive payment for including the product-related information in their user-generated content based on metrics and rules for publishing the product-related information. | 12-16-2010 |
20110055217 | SYSTEM TO MODIFY WEBSITES FOR ORGANIC SEARCH OPTIMIZATION - A system is configured to modify a website to optimize the website for an organic search of a topic. The system includes a data management module configured to receive search terms for the topic, receive related terms to the search terms for the topic, and receive website input data. The system also includes a scanning module configured to scan and index web pages and web objects in the website and identify a subset of web pages and web objects associated with the search terms and the related terms. The system also includes an optimizing module configured to process the subset of web pages and web objects from the website by prioritizing the subset of web pages and web objects or measuring a metric with respect to the subset of web pages and web objects. The search terms and related terms are deployed into the subset of web pages and web objects on the website based on the processing. | 03-03-2011 |
20110320262 | MULTICHANNEL DIGITAL MARKETING PLATFORM - A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database. | 12-29-2011 |
20120036085 | SOCIAL MEDIA VARIABLE ANALYTICAL SYSTEM - A system is configured to determine aggregated social media variables that may be used for modeling. The system includes an information identifier module determining keywords and phrases. The system also includes an aggregator receiving information collected from social media applications using the keywords and phrases and determining values for social media variables from the collected information. The aggregator aggregates the social media variables based on the values and weightings of the social media variables. | 02-09-2012 |
20120066268 | CONTENT ASSET MANAGER - A content asset manager (CAM) system manages content to be developed. CAM includes a data repository storing static assets and page assets operable to be used in a web site developed in a code editing system. A web service interfaces the CAM system with the code editing system and provides the code editing system with access to at least some of the static assets stored in the data repository through a user interface in the code editing system and provides code, including at least one of the static assets, for the web site developed in the code editing system to the CAM system. A slot database includes a plurality of independent slots, and a slot stores data to be used for the web site at runtime. A content manager retrieves the code for the web site from the data repository and stores the code for the web site in the slot for the web site in the slot database. The web site may be deployed using data in the slot. | 03-15-2012 |
20120173961 | TREATMENT CONTROLLER - A content modification system includes a treatment controller which may be hosted at a web server. The treatment controller receives a request for content from a user. One example of a request is an HTTP request for a web page. The treatment controller determines a representation of the requested content and receives a modification instruction for modifying the requested content. The treatment controller is operable to modify the representation according to the instructions and render the representation to a predetermined format for delivery to the user. | 07-05-2012 |
20130191364 | SYSTEM TO MODIFY A WEBSITE FOR SEARCH OPTIMIZATION - A system to optimize a website for a search of a topic includes a processor, a memory, and instructions to cause the processor to receive at least one term related to the topic, and to receive web objects pertaining to the website to be optimized. The system is to calculate at least one metric pertaining to the at least one term and the web objects. | 07-25-2013 |
20140067521 | MARKETING CAMPAIGN MANAGEMENT SYSTEM - A campaign management system may include a data collection subsystem to collect and store data from different sources that may be related to different marketing channels. The system may also include a map generation subsystem to generate a marketing campaign map that includes a visual representation of performance of the marketing channels. A performance metric adjustment factor may be determined for one or more performance metrics to determine an actual value performance metric for each metric. The actual value performance metrics may be aggregated and compared to benchmarks to generate a visual representation of the entire campaign performance across the marketing channels. | 03-06-2014 |
20140067597 | HYBRID RECOMMENDATION SYSTEM - A hybrid recommendation system uses offline testing and online testing to generate and optimize recommendation functions. The functions generate recommendations which may be presented online for product purchases. Indices are created from the recommendations. Lookups may be performed on the indices to select recommendations for a particular user. The selected recommendations may be filtered before presenting to the user. | 03-06-2014 |