20140358697 | AUTOMATED SUPPRESSION OF CONTENT DELIVERY - Automated bidding for advertisement suppression is described, for example, to enable a user to pay to skip advertisements by using a bidding agent to act on behalf of the user in an auction for advertisement opportunities. In various examples, where the bidding agent wins the auction on behalf of the user, no advertisement, or an unobtrusive blank advertisement, is presented. In some examples the bidding agent is a web service with access to data about pre-registered end user devices and associated bid configurations and histories. In examples the bidding agent receives a bid request, identifies an associated registered end user device and bid configuration, and places a bid in an auction for an advertisement opportunity. In some examples, when the bidding agent wins the auction, the bidding agent enables either a publisher or the end user device to skip advertisements. For example, by providing a decryption key. | 12-04-2014 |