| 20080209317 | Invocation of Sponsor-Defined Action on Mobile Communication Device - A software application having a graphical user interface (GUI) is provided indicating labeled keys on a keypad of a user's mobile communications device. The GUI has sponsor regions for insertion of various sponsor provided content which may be cached on the communication device. The determination of which sponsors' content to be displayed on the device may be dependant on the content being viewed by the user. The sponsor's content may be inserted into the sponsor region. A selection of the sponsor's content may be made by a user to initiate a user transaction. | 08-28-2008 |
