| 20100010891 | METHODS FOR ADVERTISEMENT SLATE SELECTION - A computer implemented method is disclosed for controlling display of advertisements. The method includes selecting a policy that generates a slate of advertisements to be displayed when the policy is applied to a context. The method also includes applying the selected policy to the context to generate the slate of advertisements to be displayed, and displaying the slate of advertisements. The method further includes identifying a user-selected advertisement in the slate of advertisements, and calculating a cost of the user-selected advertisement to be charged to an owner of the advertisement. The cost is calculated based on the selected policy, the context, and the slate of advertisements. | 01-14-2010 |
