| 20110072343 | OPTIMIZING ONLINE ADVERTISING LINK AND TEXT CHARACTERISTICS - In one embodiment, a method for displaying advertising content on a display device includes determining at least one color characteristic of the advertising content and the main content in a web page. The method also includes changing a first level of the at least one color characteristic for at least one portion of the advertising content in a first direction, and changing a second level of the at least one color characteristic for at least one portion of the main content in a second direction. | 03-24-2011 |
