| Yahoo!Inc. Patent applications |
| Patent application number | Title | Published |
|---|
| 20110035800 | MALICIOUS ADVERTISEMENT MANAGEMENT - Methods and systems are provided for managing malicious advertisements, including threats or risks posed by malicious advertisements or potentially malicious or risky advertisements. Methods are provided in which an advertisement is tested to determine behavioral characteristics at a non-active time and at an active time, and the two sets of characteristics are compared. If a difference is determined to exist, an action is taken that reflects a higher chance of the advertisement being malicious than if no difference was detected. Furthermore, the characteristics at a non-active time may be used in determining a degree of risk associated with an advertisement. | 02-10-2011 |
| 20100162097 | ROBUST WRAPPERS FOR WEB EXTRACTION - A computer-implemented method to determine a robust wrapper includes developing a model indicative of the temporal history of a document, such as a web document written in a markup language. Based on the developed model, robustness characteristics are determined for a plurality of different wrappers representing associated paths to the data item in a representation of the document. Based on a result of the determining operation, a result wrapper of the plurality of wrappers is provided. The result wrapper has a desired robustness characteristic. | 06-24-2010 |
| 20100100415 | COMMON TAG FORMAT FOR AD SERVING AND INFORMATION TRACKING IN INTERNET ADVERTISING - Systems, methods, and computer programs for implementing a common tag format in an Internet advertising and tracking system are provided. In one embodiment, the system includes an ad delivery system, a beacon system, and a management system. The ad delivery system serves ads to a browser visiting a publisher's web page. The beacon system collects usage data on the publisher's web site. The management system receives a service request, checks the request type of the service request, and then forwards the request to the ad delivery system, or to the beacon system, or to both, according to the request type. The service request is originated by a common tag embedded in the publisher's web page when loaded by a browser. The same common tag format is used for ad and tracking requests, thereby simplifying the management of the publisher's website and simplifying the migration process to change from just tracking a website to serving ads, merely by changing a parameter in the tag embedded in the publisher's page. | 04-22-2010 |
