| 20100198693 | METHOD AND APPARATUS FOR PROVIDING SPECIFICALLY TARGETED ADVERTISING AND PREVENTING VARIOUS FORMS OF ADVERTISING FRAUD IN ELECTRONIC BOOKS - A method and apparatus for providing specifically targeted advertisements and preventing various forms of advertising fraud in electronic documents. In one embodiment, the method includes; receiving or having access to the contents of documents; receiving or having access to subscriber target criteria; receiving, creating, or having access to advertisements; receiving or having access to information from subscribers; receiving or having access to requests for electronic documents; determining or having access to whether subscriber target criteria for the advertisements is satisfied by the information from the subscriber requesting the electronic documents; selecting a set of advertisements for electronic documents by choosing advertisements having associated subscriber target criteria that are satisfied by the information from the subscriber requesting the electronic documents; inserting the selected advertisements for electronic documents into the electronic documents; and providing access to the electronic documents to the subscribers who requested electronic documents. | 08-05-2010 |
