20140324563 | CONSUMER INCENTIVE AND/OR LOYALTY PROGRAM - A consumer incentive and rewards program includes accessing a consumer rewards application, establishing a new account or creating a link between the application and an existing account, capturing an image of a proof of purchase, such as a register receipt, determining a type of information on the proof of purchase and, if the information is direct machine readable, extracting product or service information from the proof of purchase, and if the information on the proof of purchase is not direct machine readable, converting the information into a direct machine readable form, calculating a rewards points value or other incentive based on the product information and posting the calculated points value or other incentive to the account. The information can be collected, stored and analyzed for marketing research. A software system stored in a computer-readable medium for posting a rewards point value or other incentive is also disclosed. | 10-30-2014 |