| 20110258204 | SYSTEM FOR USING KEYWORD PHRASES ON A PAGE TO PROVIDE CONTEXTUALLY RELEVANT CONTENT TO USERS - A process is described for assessing the suitability of particular keyword phrases for use in serving contextually relevant content for display on pages of network-accessible sites. In one embodiment, the process involves scoring the key phrases based in part on collected user behavioral data, such as view counts of associated social media content items. A process is also disclosed in which selected keyword phrases on a page are transformed into links that can be selected by a user to view bundled content that is related to such keyword phrases. | 10-20-2011 |
