Vungle, Inc. Patent applications |
Patent application number | Title | Published |
20150287105 | SYSTEMS AND METHODS FOR DETERMINING ADVERTISING SERVICES AT MULTIPLES TIMES FOR DELIVERING TO DEVICES FROM ANY AD SOURCE - Methods and systems are described for providing advertising services in a predictive manner to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system generates, prior to a predicted ad play event on the device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of an ad store and an advertising exchange prior to the predicted ad play event. The at least one ad is stored on the device prior to an actual ad play event. The system determines, just prior to the actual ad play event, a bandwidth for a connection between the device and the system. The system determines if any ad source includes at least one ad that is more likely to convert or cause user interaction than the ads stored on the device based on the bandwidth for the connection between the device and the system. | 10-08-2015 |
20150287104 | SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES IN A PREDICTIVE MANNER TO DEVICES WITH AN ADVERTISING EXCHANGE - Methods and systems are described for providing advertising services in a predictive manner to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system generates, prior to a predicted ad play event on the device, a predictive ad request for obtaining at least one advertisement (ad) from at least one of an ad store and an advertising exchange prior to the predicted ad play event. | 10-08-2015 |
20150287103 | SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES TO DEVICES WITH AN ADVERTISING EXCHANGE - Methods and systems are described for providing advertising services to a device with an advertising exchange. In one embodiment, a system receives a configuration call from a device upon initiation of a software application and associated advertising services software on the device. The system sends a configuration file to the device in response to the configuration call. The configuration file includes different options for obtaining an advertisement (ad) to play on the device during an ad play event. The options include playing an ad cached on the device, obtaining at least one ad from an ad store of the system, and obtaining at least one ad from an advertising exchange that includes third party participants. | 10-08-2015 |
20150287102 | SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES TO DEVICES BY ACCESSING ONE OR MORE AD DATABASES INCLUDING THIRD PARTY AD DATABASES USING AD SERVING TAGS - Methods and systems are described for providing advertising services for devices by accessing one or more ad databases including third party ad databases using ad serving tags. In one embodiment, a system includes a storage medium to store one or more software programs and processing logic that is configured to execute instructions of at least one software program to receive an advertising request from a device upon the device having an ad play event for an initiated software application, send an ad call or request to an ad store having ad campaigns and ads, and receive an ad response from the ad store in response to the ad call or request. The ad response includes a payload with one or more ads or potential ad campaigns for being streamed to the device or an ad serving tag for accessing one or more third party ad databases. | 10-08-2015 |
20150287088 | SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES TO DEVICES BASED ON AT LEAST ONE CONFIGURABLE PARAMETER INCLUDING AT LEAST PARTIALLY BASED ON A CACHE WINDOW - Methods and systems are described for providing advertising services for devices based on at least one configurable. In one embodiment, a system sends an ad call or request to an ad store having ad campaigns and ads and receives an ad response from the ad store in response to the ad call or request. The ad response includes a payload with at least one ad for being streamed to the device or an ad serving tag for accessing one or more third party ad databases. The system determines, based on at least one configurable parameter including at least partially based on a cache window, whether to use at least one ad located on a device, at least one ad streamed from the ad store to the device, or at least one ad streamed from the one or more third party databases using the ad serving tag. | 10-08-2015 |
20150287083 | SYSTEMS AND METHODS FOR PROVIDING ADVERTISING SERVICES TO DEVICES - Methods and systems are described for providing advertising services to devices. In one embodiment, a system receives an advertising request from a device upon the device having an ad play event for an initiated software application. The system determines a bandwidth for a connection between the system and the device and determines whether at least one ad located on the device or at least one streamed ad will be displayed on the device for the ad play event based on at least one configurable parameter including at least one of the bandwidth for the connection between the device and the ad server, device characteristics, user characteristics, and a service level agreement. | 10-08-2015 |