20110202624 | TECHNIQUES FOR SHARING CONTENT - Techniques for receiving and organizing electronic greetings utilizing resources of an electronic social network. The different greetings may be exchanged between users to communicate a variety of different expressions. A sender may customize the greeting to include text for expressing sentiment that is appropriate for the receiver. Received greetings are organized in an electronic book representation that may include a list that ranks users that sent the most electronic greetings to a particular receiver, a list that summarizes received electronic greetings, and the actual electronic greetings on subsequent individual pages. Greetings or other techniques may be used to provide access to electronic scrapbooks. An interface provides users the ability to organize content in electronic scrapbooks. The electronic scrapbooks are designed for display in a manner designed at least in part by the users. Resources of the social network may be used to share the electronic scrapbooks with other users. | 08-18-2011 |