| 20110099069 | System and Method of Presenting a Commercial Product by Inserting Digital Content Into a Video Stream - In a commerce system, a commercial product is presented by transmitting a video stream through a communication link to present as an image on a video display. The image including a representation of the commercial product. An interactive device is used by a consumer to select a portion of the image on the video display representing the commercial product. The information related to the commercial product, such as product description, price, and ordering, is retrieved from a database or electronic search based on the selected portion of the image on the video display. Digital content containing the information related to the commercial product is generated by an adverting agent, manufacturer, or retailer. The digital content is inserted into the video stream to form composite video. The composite video is displayed on the video display to assist the consumer in completing a transaction to acquire the commercial product. | 04-28-2011 |
