Verto Analytics Oy Patent applications |
Patent application number | Title | Published |
20150244820 | MEASUREMENT OF MULTI-SCREEN INTERNET USER PROFILES, TRANSACTIONAL BEHAVIORS AND STRUCTURE OF USER POPULATION THROUGH A HYBRID CENSUS AND USER BASED MEASUREMENT METHODOLOGY - System for obtaining and analyzing data on online user behavior and other activity having regard to Internet connectable user devices, optionally mobile devices, the system being configured to collect data from a plurality of data sources, wherein the collected data includes at least individual user-level data acquired from user devices and census-level data indicating behavior and demographic characteristics across the entire population of users, active or measured services, with the user-level data being preferably collected using at least one user research panel of controlled constitution, preferably from multiple devices of each participant in the panel, the collected data being indicative of Internet, content, media, application, and/or device usage, organize the obtained user-level and census-level data into a multivalent categorized data set utilizing an ontological metadata schema, determine an electronic deliverable based on an integration of the user-level data and census-level data wherein census-level data is utilized to calibrate user-level data. | 08-27-2015 |
20150220814 | BEHAVIORAL EVENT MEASUREMENT SYSTEM AND RELATED METHOD - Electronic system for obtaining data, via one or more digital devices, on user behavior, digital transactions, and exposure relative to digital content and services, or external exposure and associated events between the user and the environment via sensors attached to digital devices, the system being configured to collect data reflecting the content and objects that the user at least potentially perceives as rendered on one or more digital screens attached to smart devices, reconstruct the at least potentially perceived visual landscape based on the collected data, and determine the target and/or level of user attention in view of the reconstruction and associated exposure events detected therein, and to apply locally stored information about rules or fingerprints in the digital object recognition process involving the collected data and validation of the type or identity of user actions, digital content, or external objects, as reflected by the reconstruction recapturing the visual landscape. | 08-06-2015 |
20150100887 | METERING USER BEHAVIOUR AND ENGAGEMENT WITH USER INTERFACE IN TERMINAL DEVICES - Electronic terminal device including a processing entity for processing instructions and other data, functionally connected user interface entity, a display and user input elements, optionally a keypad or a touch-sensitive arrangement in connection with the display, a memory entity for storing the instructions and data, and a communication interface for transferring data with external entities, configured, in accordance with the instructions, to store data including a number of predetermined fingerprints, each characterizing display usage such as visual objects associated with software entities and potentially shown to the user via the display during execution of the software entity, and log data including behavioral data indicative of user engagement with the UI of the device, the logging incorporating detecting display usage, and storing indication of such detection in the memory, wherein the device is configured to determine the status of the display, and execute the logging according to the determination. | 04-09-2015 |