| 20120029983 | Conversion Tracking System for an Executable Download - An example embodiment of the present disclosure provides a conversion tracking system for an executable download on a mobile client device. In the example embodiment, the system stores in memory at least one of a plurality of components of a first notification associated with the presentation of an advertisement for a mobile client application on a client browser of a mobile client device. The example system also stores in memory at least one of a plurality of components of a second notification associated with an activation of the presented advertisement for the mobile client application. In addition, the example system stores in memory at least one of a plurality of components of a third notification associated with the acquisition, installation, and initial launch of the mobile client application and sends a response to the third notification, wherein the acquisition is facilitated by the activated presented advertisement. Notably, the third notification includes a custom uniform resource locator which is operable to subsequently launch the mobile client application. Further, the response to the third notification includes a redirection message operable to launch the mobile client application using the custom uniform resource locator. | 02-02-2012 |
