| 20100082456 | TOOLS IN SUPPORT OF E-COMMERCE INCLUDING INVENTORYLESS E-COMMERCE - Methods support e-commerce and advertising through storefronts having respective sets of items for purchase. Items are added to storefronts by owners via a control panel module. Store owners are presented with a selection of items that were previously defined by that particular owner through the control panel module, and are selectively presented with a public subset of further items of storefronts of other owners. The owner inputs commands through the control panel to add at least one of the presented items to the particular storefront, and a database is updated accordingly. If the item belongs to another owner, the added item is associated with the other owner in the database. A payment transaction is completed by a visitor at the particular store, wherein any proceeds from the payment transaction are received by the website and then shared between the particular owner and the respective other owner. | 04-01-2010 |