20140172573 | SYSTEM AND METHOD FOR PLANNING AND ALLOCATING LOCATION-BASED ADVERTISING - A system and method for advertisers to run multiple advertisement campaigns across several locations without having to configure each campaign on a per location basis is provided. The system may determine and assign budget, target radius, duration, pricing, times of day, etc., for each ad campaign and each location. These settings are not only configured at the time of initial setup, but may also be changed dynamically to adjust for actual results and to account for time-dependent variables. In being changed dynamically, the settings may be changed periodically or aperiodically (e.g., based on events or thresholds being crossed). The setup and updates of the budget, target radius, duration pricing, times of day, etc., may be performed using an optimization algorithm, in one embodiment, based on historical information and current campaign performance, respectively. | 06-19-2014 |