| 20080263584 | Advertising Communications Interface - Provided is an apparatus for initiating a bidirectional communications channel via an advertising interface. The apparatus includes a communications unit configured to send and receive data and a processing unit in communication with the communications unit. The processing unit is configured to cause advertising data to be transmitted to a communications device for output as a selectable advertising interface. The advertising data may include contact data for contacting an entity associated with the advertising data, such as an entity associated with content of the advertising data. The contact data may be configured such that selection of the advertising interface at the communications device automatically prompts initiation of a bidirectional communications channel between the communications device and the entity. Methods and computer program products for initiating a bidirectional communications channel via an advertising interface are also provided. | 10-23-2008 |
