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The London Television Centre

The London Television Centre Patent applications
Patent application numberTitlePublished
20110202946Interactive Broadcast System - A method of displaying customised media content wherein the viewer can affect the media content displayed by giving answers to a question displayed with the media content is provided. For example, a method of displaying customised media content, comprising receiving video data, including an advertisement, at an output device; displaying the advertisement on the output device; receiving interactive data, including a question, a correct answer to the question and at least one incorrect answer to the question, at the output device; displaying the question, the correct answer and the incorrect answer on the output device; receiving an indication of a user's answer to the question at the output device; and displaying further visual content on the output device based on the answer.08-18-2011