| 20110093325 | Automated Financial Institution Customer Reward Program - A method and system for automating a reward program for a financial institution is provided. Accordingly, information about a customer transaction is received by a system and an affinity-point value of the transaction item is determined and associated with the transaction item. An affinity-point balance associated with the customer is determined and one or more rewards that are available to the customer are determined. A notification concerning a particular reward for which the customer is eligible is displayed. Multiple reward programs can be operated simultaneously and customers can participate in multiple reward programs. Thus, after determining an affinity-point balance, a list of rewards available to the customer can be determined from multiple reward programs and the list of rewards can be sorted based on associated affinity-point value and based on a prioritization of the various reward programs. | 04-21-2011 |
