SYSOMOS L.P. Patent applications |
Patent application number | Title | Published |
20160071162 | Systems and Methods for Continuous Analysis and Procurement of Advertisement Campaigns - A system and a method are provided for continuously analysing and procuring advertisements. Social data is obtained and is used to identify one or more relationships. The operations further include: modifying or determining a target set based on the one or more relationships, the target set comprising a combination of inputs and a target audience, the inputs comprising a search algorithm for identifying the target audience; presenting the target set when a proposed advertising campaign is detected; procuring the proposed advertising campaign using the target audience to generate a procured advertisement; obtaining feedback about the procured advertisement; and further modifying the target set based on the feedback. | 03-10-2016 |
20160071161 | Systems and Methods for Identifying a Target Audience in a Social Data Network - System and methods performed by a server for determining a target group of users in a social data network, including: obtaining identities of friends from an initial group of users, where a user in the group follows one or more of the friends; determining N number friends that are most frequently occurring amongst the identities of friends from the initial group; for each of the N number friends, obtaining identities of followers following a given one of the N friends; filtering out one or more followers from the identities of the followers that follow less than X number of the N number of friends, where X≦N; and including remaining ones of the identities of the followers in the target group of users | 03-10-2016 |