20130222597 | System and Method for Playing an Adjunct Game During a Live Sporting Event - The present invention relates to systems and methods for encouraging one or more viewers to engage with a broadcast of a live sporting event, and more specifically to a system and method for rewarding people for watching and interacting with live broadcast sporting events to promote loyalty to or improve recognition of sporting events, while collecting useful data about sports consumption habits as well as the rewards consumption patterns associated with those consumers. | 08-29-2013 |