| 20100262501 | ADVERTISEMENT SYSTEM AND ADVERTISING METHOD - A promotion in which the medium characteristics of Web are maximized is possible and a significant advertising effect can be obtained by displaying an impactful content. An advertisement system uses a Web server disposed on the Internet to display a banner in a Web page and describe and deliver link information used for transferring between Web pages, and uses a browser software executed on a user terminal to receive the data of the Web page and display the received data on a monitor of the user terminal. When a click operation on the banner is performed on the browser software, an advertising content related to the banner is reproduced and displayed on the entire screen of a display device, after which a transition between Web pages is performed according to the link information related to the clicked banner. | 10-14-2010 |
