| 20100057534 | ADVERTISING-BUYING OPTIMIZATION METHOD, SYSTEM, AND APPARATUS - A method, system, and apparatus for optimizing advertising buying is disclosed. The method comprises: obtaining data on media consumption habits of a defined set of individuals; optionally matching the data on media consumption habits to a database containing information regarding the individuals; optionally aggregating the data on media consumption habits by each individual; optionally recoding the data on media consumption habits using predetermined criteria to obtain recoded data; optionally removing the data on media consumption habits to obtain the recoded data only; creating clusters based on media consumption habits of the individuals; optionally creating profiles of each cluster to obtain defined clusters; optionally identifying the defined clusters; creating media consumption profiles for each defined cluster; optionally determining non-targeted individuals reached by each potential buy for each defined cluster; optionally attaching costs to each potential buy for each defined cluster; defining buys based on maximum coverage of the targeted individuals, optionally minimum coverage of non-targeted individuals, and optionally the lowest cost; and obtaining an optimized rank-ordered list of buys for one or more one or more media buyers. | 03-04-2010 |
