Simulmedia, Inc. Patent applications |
Patent application number | Title | Published |
20140109124 | METHODS AND SYSTEMS FOR FORECASTING AND MEASUREMENT OF MEDIA VIEWERSHIP USING A COMBINATION OF DATA SETS - Future media viewership is forecast based on time ordered analysis of historical viewership information from an individual or combination of a plurality of data sets. Forecast models having coefficients derived from comparisons of time series representations of data sets across a plurality of time periods and data sources join together disparate data sets. Individual data sets from disparate data sources may be compared to identify possible untrustworthy data or data that requires further investigation. Organizing viewership information in a time series allows for imputing missing data in a respective data set. | 04-17-2014 |
20140075473 | METHOD AND APPARATUS FOR TELEVISION PROGRAM PROMOTION - A computer implemented method and apparatus for determining an optimal time and channel for delivery of television advertising content based on viewer profile information collects viewer profile information for a viewer and stores it in a computer memory. Definitions of modal segments of viewers in terms of one or more viewer profile information thresholds are also stored and the viewer is assigned to one or more modal segments based on a comparison of the viewer profile information thresholds with the collected viewer profile information. The optimal time and channel for delivery of television advertising content is determined based on the viewer's assignment to the modal segments, the collected viewer profile information, and promoted program information; and the determined optimal time and channel for delivery of the television advertising content is provided for display. | 03-13-2014 |