SHARE THIS INC. Patent applications |
Patent application number | Title | Published |
20140280237 | METHOD AND SYSTEM FOR IDENTIFYING SETS OF SOCIAL LOOK-ALIKE USERS - Systems and methods are disclosed for identifying a set of social look-alike users from a plurality of users. In an embodiment, a first set of users is selected from the plurality of users based, at least in part, on one or more characteristics associated with the plurality of users. A degree of similarity is determined between the first set of users and the plurality of users. The plurality of users is ranked based on the degree of similarity and thereafter the set of social look-alike users is determined based on the ranking. | 09-18-2014 |
20140164385 | Method And System For Categorizing Users Browsing Web Content - The present invention discloses a method and a web analytics server to categorize a plurality of users browsing one or more web pages. A tracking application module is provided to receive at least one log record, the at least one log record corresponding to one or more user activities from a predefined group of user activities for the plurality of users. Further, a probability generator module is provided to generate a probability data that defines a transition from a current user activity to another user activity in the predefined group of user activities for the plurality of users, and an analytics module is configured to profile the effect of a current user activity to another user activity and to categorize the plurality of users into a plurality of categories based on the probability data. | 06-12-2014 |
20140149418 | METHOD AND SYSTEM FOR MEASURING SOCIAL INFLUENCE AND RECEPTIVITY OF USERS - Systems and methods are disclosed for characterizing one or more users accessing a plurality of web pages. In an embodiment, a social sharing graph is generated based on the one or more log records. The one or more log records are indicative of the one or more user activities. A first and a second score are assigned to preferably each of the one or more users in the social sharing graph based on the one or more log records. Finally, the one or more users are categorized in a first category and a second category based on the first score and the second score. | 05-29-2014 |
20140100944 | METHOD AND SYSTEM FOR ONLINE CAMPAIGN OPTIMIZATION - An advertisement campaign optimization system, method, and a computer product for determining real time bidding data corresponding to one or more advertisement campaigns targeting one or more users are disclosed. In an embodiment, the method comprises receiving a bid request for the one or more advertisement campaigns. User interest data corresponding to the one or more users is determined. One or more bidding rules based on a first data set and a second data set are also determined. The first data set comprises data corresponding to the one or more users and the second data set comprises data corresponding to the one or more advertisement campaigns. The method determines real time bidding data based on the user interest data and the one or more bidding rules. | 04-10-2014 |