| SCVNGR, Inc. Patent applications |
| Patent application number | Title | Published |
|---|
| 20110010245 | LOCATION-BASED ADVERTISING METHOD AND SYSTEM - A method for providing advertisements to users of mobile devices, includes the steps of: (a) providing a plurality of advertisements and geographic region information associated with each advertisement; (b) receiving from a mobile content provider a request for an advertisement to be delivered to a user of a mobile device along with non-standard data from which the location of the mobile device can be determined; (c) processing the non-standard data to determine the location of the mobile device; (d) identifying a subset of advertisements from the plurality of advertisements having geographic region information matching the location of the mobile device; (e) ranking the advertisements in the subset of advertisements in accordance with one or more parameters; and (f) selecting an advertisement from the ranked advertisements to be transmitted to the mobile content provider for delivery to the mobile device of the user. | 01-13-2011 |
| 20100331089 | COMPUTER-IMPLEMENTED METHOD AND SYSTEM FOR GENERATING AND MANAGING CUSTOMIZED INTERACTIVE MULTIPLAYER LOCATION-BASED MOBILE GAMES - A computer-implemented method and system are provided for generating and managing a customized interactive multiplayer location-based mobile game. The method includes the steps of: (a) receiving at a computer system content and high-level game logic from a game designer to be used in developing a location-based mobile game; (b) generating a playable location-based mobile game based on the content and high-level game logic using the computer system; (c) registering using the computer system a plurality of players desiring to play the multiplayer location-based mobile game using their personal mobile communications devices; and (d) managing execution of the game for each player or group of players by routing the player or group of players to a plurality of locations to perform a location-based task at each location, and interacting with the player or group of players after each of the location-based tasks has been performed, wherein managing execution of the game and interacting with the player or group of players comprises using the computer system to communicate with a personal mobile communications device of the player or group of players. | 12-30-2010 |
