Readme Systems, Inc. Patent applications |
Patent application number | Title | Published |
20140379480 | SYSTEMS, METHODS, AND DEVICES FOR INTERACTIVE MARKETING WITH ATTRIBUTION USING PROXIMITY SENSORS - Embodiments of the present disclosure is directed to systems, methods and devices for interactive marketing with attribution using proximity sensors. Embodiments include interactive marketing displays coupled to an interactive marketing display controller, that provide marketing information to a shopper and allow the shopper to interact with it such that the interactive marketing display controller records interaction data with the shopper and a timestamp of interaction. Further, embodiments include data sensors that are in proximity to an interactive marketing displays such that the data sensor senses a shopper's mobile device, acquires a device identifier of the mobile device, and records a timestamp of when the mobile device is sensed. Additional embodiments include an interactive marketing display provider's server to combine the interaction data and the device identifier of the mobile device and provides the combined interaction data and device identifier to the retail server for attribution. | 12-25-2014 |
20140379472 | SYSTEMS, METHODS, AND DEVICES FOR INTERACTIVE MARKETING WITH ATTRIBUTION USING PROXIMITY SENSORS - Embodiments of the present disclosure are directed to systems, methods and devices for interactive marketing with attribution using proximity sensors. Embodiments include interactive marketing displays coupled to an interactive marketing display controller, that provide marketing information to a shopper and allow the shopper to interact with it such that the interactive marketing display controller records interaction data with the shopper and a timestamp of interaction. Further, embodiments include data sensors that are in proximity to an interactive marketing displays such that the data sensor senses a shopper's mobile device, acquires a device identifier of the mobile device, and records a timestamp of when the mobile device is sensed. Additional embodiments include an interactive marketing display provider's server to combine the interaction data and the device identifier of the mobile device and provides the combined interaction data and device identifier to the retail server for attribution. | 12-25-2014 |
20140324615 | SYSTEMS, METHODS, AND DEVICES FOR PROVIDING A RETAIL STORE PLATFORM FOR INTERACTING WITH SHOPPERS IN REAL-TIME - Systems, methods, and devices for providing a store platform for interacting with shoppers in real time are disclosed. The platform is based on a combination of wireless-enabled sensors located strategically in retail stores and computer servers. The computer may be local, remote, or in a cloud. The sensors are used to ‘scan’ the presence of shoppers in front of products in retail aisles and the computer servers ‘analyze’ the shoppers' profile based on pre-stored and newly-sensed information. The analyzed profiles are used to ‘connect’ with shoppers in real time and push electronic incentives and product information to shoppers' mobile devices. The ‘sensed’ information, in conjunction with the pre-stored data, is also used to update the shoppers' profile and generate analytics related to shopper behavior, brand loyalty, etc. | 10-30-2014 |
20140324614 | SYSTEMS, METHODS, AND DEVICES FOR PROVIDING A RETAIL STORE PLATFORM FOR INTERACTING WITH SHOPPERS IN REAL-TIME - Systems, methods, and devices for providing a store platform for interacting with shoppers in real time are disclosed. The platform is based on a combination of wireless-enabled sensors located strategically in retail stores and computer servers. The computer may be local, remote, or in a cloud. The sensors are used to ‘scan’ the presence of shoppers in front of products in retail aisles and the computer servers ‘analyze’ the shoppers' profile based on pre-stored and newly-sensed information. The analyzed profiles are used to ‘connect’ with shoppers in real time and push electronic incentives and product information to shoppers' mobile devices. The ‘sensed’ information, in conjunction with the pre-stored data, is also used to update the shoppers' profile and generate analytics related to shopper behavior, brand loyalty, etc. | 10-30-2014 |
20140324527 | PROXIMITY DETECTION USING SENSORS BASED ON A PROGRAMMABLE MULTI-ARRAY STRUCTURES - Embodiments of the present disclosure is directed to the use of spatially diverse multiple antenna structures and associated radio transmitters and receivers in a sensor for accurate proximity detection. In a retail environment, a system based on a network of such (smart) sensors can accurately detect presence and location of a shopper's wireless mobile device as the shopper moves along the shopping aisles carrying the wireless mobile device (e.g. smartphone). Based on the location of the shopper and the duration of the shopper stopping in front of a product shelf in an aisle, embodiments can engage the shopper (through the wireless mobile device) in transaction-oriented interactions using the ‘sense, analyze, and connect’ capability of the various embodiments described herein. Such interactions result in increased revenue for the retailers as well as better understanding of the shopping behavior of the retail shoppers. Such understanding can be embodied in improved analytics. | 10-30-2014 |